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Women's Start-Up Weekend [BEFORE]
- 1. 19 March 2016 Atul Padalkar, Bizfarm
- 2. STARTUP WHAT? THE BEST EXPERIENTIAL EDUCATION FOR ENTREPRENEURS
- 5. Judging Criteria • Business Model – How will you make money? – How will you sell to customers? – Differentiation? Competition? • Execution – Did you build something? – Was it well designed? • Customer Validation – Did you talk to real customers? – Did you Incorporate their feedback?
- 6. I will be a millionaire I will change The world I have an idea
- 7. Business Plan: A document investors make you write that they don’t read. Business Model: A single diagram that describes your business. - Steve Blank
- 8. Developing the Business Model How a company creates value for itself while delivering products and services to customers
- 15. VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER Describing a company’s offer
- 16. VALUE PROPOSITION TARGET CUSTOMER value proposition 1 value proposition 2 … target customer 1 target customer 2 … CUSTOMEROFFER Describing who a company offers value to
- 17. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMEROFFER Describing how a company reaches its customers
- 18. VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMEROFFER Describing the relationships a company builds
- 19. TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER Describing how a company makes money
- 20. CORE CAPABILITIES VALUE PROPOSITION core capability 1 core capability 2 … value proposition 1 value proposition 2 … OFFERINFRASTRUCTURE Describing what capabilities are required
- 21. Describing what activities are required VALUE PROPOSITION VALUE CONFIGURATION CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … activity 1 activity 2 … INFRASTRUCTURE OFFER
- 22. Describing the partners that leverage the business model VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER
- 23. VALUE PROPOSITION COST STRUCTURE cost account 1 cost account 2 … value proposition 1 value proposition 2 … FINANCEINFRASTRUCTURE OFFER Describing the costs of a business model CORE CAPABILITIES core capability 1 core capability 2 …
- 24. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMEROFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams The Core Business Model
- 25. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS gives an overall view of a company's bundle of products and services portrays the network of cooperative agreements with other companies describes the channels to communicate and get in touch with customers describes the arrangement of activities and resources explains the relationships a company establishes with its customers sums up the monetary consequences to run a business model describes the revenue streams through which money is earned describes the customers a company wants to offer value to outlines the capabilities required to run a company's business model INFRASTRUCTURE CUSTOMER OFFER FINANCE Overall business Model
- 26. VALUE PROPOSITIONS CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Activity: Create your own business model << insert your value proposition here>> << Describe your cost structure here>> << list your partners here>> << describe your revenue streams here>> << list the key resources available to you here>> << describe your key activities here>> <describe how you plan to establish and manage the relationship between the customer and your brand here>> << describe 1) how you plan to acquire customers, 2) how you plan to deliver your value proposition to them and 3) how you plan to communicate with your customers >> << describe your target customer segment here>>
- 27. Types of Business Models • Auction • Bricks & Clicks • Collective • Cutting out the middleman • Direct Sales • Franchise • Freemium • Low Cost Carrier • Loyalty Business • Monopolistic • Online Auction • Pyramid Scheme • Bait and Hook • Subscription • Value Added Reseller • Government Support • Open Source • Network Business • Advertising Supported
- 28. Activity 1: Key business model questions Write a brief response to the following questions. 1. How do you acquire customers? 2. After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)? 3. How do you charge your customers? What is your revenue model? 4. How much do you charge your customers? Can you calculate your revenues for the next month, quarter and year? 5. What assets are available to you or under your control?
- 29. Activity 1: Key business model questions (cont’d) 6. Who are your key partners? 7. What key activities do you need to engage in to deliver your value proposition? 8. What are your fixed costs? 9. What are your variable costs? Can you calculate your total cost for the next month, quarter and year? 10. Does your revenue forecast demonstrate increased profitability towards the end of the forecast period?
- 30. Don’t Forget.... • First Cut plan till now.... • Financials...draft • Business Model...