The document is a presentation about email marketing automation given by Gavi Zeitlin, a digital marketing consultant. Some key points: - Marketing automation involves automatically sending relevant messages to customers depending on where they are in the buying process. - Websites should be structured to capture leads through offering free information in exchange for email addresses. Marketing automation emails then educate leads and address objections to encourage purchases. - The "Buyer's Triangle" model shows how to capture more market share through repeated contact with prospects at different stages. - Metrics like open rates, click-through rates, and conversion rates should be tested to improve lead generation. - Offering a free "lead magnet" helps qualify leads

1. Presenter
Name:
Gavi Zeitlin Date: April/ 30/2014
Email Marketing Automation:
How any business can automate lead generation and sales on their website
Hashtag: #EmailAutomation

2. #EmailAutomation
Housekeeping
Unmute computer speakers
Slides and recording distributed via email afterwards
Submit questions via the Q&A panel through Go-to-Webinar
Hashtag: #EmailAutomation

3. #EmailAutomation
About the Presenter
 A digital marketing consultant with more then 7 years of experience in
direct response marketing
 The author of the #1 best selling book “Email Marketing Automation”
 His email and content strategies have generated millions of dollars for
the companies that he's worked for
 He’s been an integral part to building a startup that was recently
acquired by a Fortune 200 company
Gavi Zeitlin
Bestselling Author & Digital
Marketing Consultant

4. #EmailAutomation
About Regalix
 An award-winning Co-Innovation company that leverages technology and
marketing to help companies grow.
 Forefront of Innovation
o Digital Marketing Services
o Technology Enabled Services
o Regalix Labs
 Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
 Fortune 500 and Venture Backed Customers (B2B and B2C)
 Global Operations: HQ in Silicon Valley, 2 Offices
 Industry Recognition

5. #EmailAutomation
Free Downloads
Gavi Zeitlin
Bestselling Author & Digital
Marketing Consultant
Download Now

6. #EmailAutomation
What you will get from this presentation
• How to structure your website to capture leads.
• How to turn those leads into customers.
• How to utilize the “Buyers Triangle” with marketing
automation to capture up to 67% of new buyers in your
market.
• The 3 key metrics to focus on to sharpen your lead
generation machine.

7. #EmailAutomation
What is Marketing Automation?
“Marketing systems which are set up to
automatically send relevant messages to
prospects and customers depending on what
stage they’re at in the buying process.”

8. #EmailAutomation
Marketing Automation Example
Website with no lead
capture
Comes to site Doesn’t find
anything of
interest/is
pulled away
from the
computer/isn’t
ready to buyLeaves siteMissed
opportunity

9. #EmailAutomation
Website with lead
capture
Comes to site
Downloads
free relevant
information in
exchange for
an email
address
Marketing
automation
system sends
Dave additional
information
about the
product/service
Dave
Dave, after
having all of his
objections
addressed is
ready to
purchase.
Dave buys

10. #EmailAutomation
Direct Marketing with Email
• Extremely high ROI
– Traditional advertising 1:2 ROI
– Email Marketing, up to 1:42 ROI (What Counts)
• Very personal – most people communicate via email with
their close friends
• Can be entirely automated

11. #EmailAutomation
Buyers Triangle

12. #EmailAutomation
Structuring Your Website for Lead Capture
• Mindset shift
– Your website is not an online brochure. It has the
potential to be your top salesman, who works 24/7 for
free.

13. #EmailAutomation
Stages of the Marketing Cycle
• Attracting Prospects
• Lead capture
• Product/Service education
• Sale
• Follow up
• Up selling and cross-selling

14. #EmailAutomation
Website Sales Structure
Headline: Designed to grab the visitors interest
Copy on the site should be pain/problem oriented with the goal of
offering information for an email address
Off-site, the emails build the relationship and
encourage more questions
Overcome all objections to lead to the sale

15. #EmailAutomation
Logo/Nav BarLogo/Nav Bar
This website will solve all of your problems!
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dangerous trends
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market. Download
your free report:
Name:________
Email:________
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dangerous trends
facing lawyers in
today's changing
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your free report:
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Email:________
The 5 most dangerous trends facing lawyers in today's changing
market. Download your free report:
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The 5 most dangerous trends facing lawyers in today's changing
market. Download your free report:
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16. #EmailAutomation

17. #EmailAutomation

18. #EmailAutomation
ABS Company Presents
The Ultimate Guide to Increasing Leads from
Your Website
No
I have enough leads. I don’t
need more business.
No
I have enough leads. I don’t
need more business.
YES!
Send me my free guide
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Bounce Exchange

19. #EmailAutomation
Offering a Lead Magnet
Types of value
– White paper/reports
– Pricing information
– Spec sheets
– Tips and guides
• End with a call to action.
The goal is to give something that will help with the decision-
making process.

20. #EmailAutomation
The Secret to Closing
• Follow up “drip” emails
– Being helpful vs. selling
– Goal is to address objections and educate
– Each email must contain direct CTA
– Qualifying leads
– Up to an increase of 451% in qualified leads (average
337%)

21. #EmailAutomation
3 Key Metrics to Focus on
1. Open rate
– For all emails
2. Click-through
3. Conversion Rate
Test everything!

22. #EmailAutomation
Recap
• Email marketing - up to a 1:42 dollar ROI.
• Approaching your website to generate leads and sales.
• Sales structure of a website.
• Mindset shift from “online brochure” to a website that sells.
• How using the Buyer’s Triangle you can carve out more
market share – up to 67% of new customers.

23. #EmailAutomation
References
• Book: Email Marketing Automation – E-book available on
Amazon
• Bounce Exchange www.bounceexchange.com
• Ontaport http://gavizeitlin.com/ontraport
• Aweber http://gavizeitlin.com/aweber

24. #EmailAutomation
Call to Action
• Download the Email Copywriting Checklist at http://gavizeitlin.com/regalix
• Put up an email capture – Today!
• Consultations: Gavi@GaviZeitlin.com

25. #EmailAutomation
 Do join us for our next webinar titled, “Video Marketing: From Brand to Demand” on
Tuesday, May 20, 2014, 1:00PM ET/10:00AM PT
 Speakers
Mani Iyer, CEO & Founder, Lasse Rouhiainen
Kwanzoo Inc Author, Speaker, Trainer
 Visit our page http://bit.ly/1iFUbDm to explore more on Video Marketing
 Also visit http://bit.ly/1fFhmeb to read more on Marketing Automation
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Get in Touch
 If you have any questions about this webinar please feel free to get in touch with us at
marketing@regalix-inc.com
 For more information on Regalix visit: www.regalix.com
 For more information on Gavi Zeitlin visit: http://gavizeitlin.com/regalix/
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