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Michigan Economic Development
         Corporation:
    The Michigan Advantage


  A PROPOSAL TO DEVELOP SOCIAL MEDIA
 OPERATIONS, DRIVE RECOGNITION OF THE
  BUSINESS AND INCREASE AWARENESS OF
        WHY MICHIGAN IS GREAT.



          BY DANIELLE NAIDA
What Is The Michigan Advantage?

 “Marketing arm & lead agency for business, talent and
    jobs, focused on growing Michigan’s economy.”
   Information for growing a business
   Job board
   Channels to access capital
   Location finder for new businesses
   Business tax and code information
Why A Social Media Strategy?


 Promote awareness of corporation

 Engage users and followers

 Create a better community for Michiganders

 Make a connection between company and citizens

 Develop a better Michigan!
Facebook

 Online contests create awareness of corporation and
 engage viewers and residents
    Student ideas on entrepreneurship, capital sources, or
     anything “Pure Michigan”
    Companies currently using Michigan Advantage resources
     submit why they are making the most of Pure Michigan

 Support from friends, family, constituents and others
 allows for recognition of MEDC
 Consumers learn about the Michigan Advantage
Charitable Events

 “Clean-a-thon”

 Promote through Social Media

 Gather funds through online channels

 Participants clean areas around Michigan

 Potential sponsors

 Will attract attention from Michigan Residents

 Creates a better community
Host A Webinar

 Hosted by existing clientele

 Discussion on MEDC resources

 Real-time thread for questions
    Answered by MEDC associates

 Successful = inspiration and recommendations

 Struggling = insight into owning a business in
 Michigan
Community Involvement

 Enhance existing “community” link
 Parks
 Walking Trails
 Things to do with children/pets
 Community events
 Outdoor activity clubs
Evaluation of Success

 Participation in events
    Contests
    Clean-a-thon
    Webinar
 Visits to Facebook
    Likes
    Comments
 Clicks on Community Page
Financials

Media Activity           Dollar Amount Designated


Facebook Contests        $5,500

Clean-a-thon             $5,000

Webinar                  $2,000

Community Involvement    $8,000

TOTAL                    $20,500
Timeline

 Facebook Contests
    Marketing: 6 wks
    Allow entries: wks
    Voting: 4 wks
 Charitable Events
    Planning: 4 months
    Sign up and Donation collection: 6 wks
    Event: 1 day
 Webinar
    Planning: 3 months
    Event: 1 Day
 Community Involvement
    Research and Implementation: 18 months

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Final slideshow

  • 1. Michigan Economic Development Corporation: The Michigan Advantage A PROPOSAL TO DEVELOP SOCIAL MEDIA OPERATIONS, DRIVE RECOGNITION OF THE BUSINESS AND INCREASE AWARENESS OF WHY MICHIGAN IS GREAT. BY DANIELLE NAIDA
  • 2. What Is The Michigan Advantage?  “Marketing arm & lead agency for business, talent and jobs, focused on growing Michigan’s economy.”  Information for growing a business  Job board  Channels to access capital  Location finder for new businesses  Business tax and code information
  • 3. Why A Social Media Strategy?  Promote awareness of corporation  Engage users and followers  Create a better community for Michiganders  Make a connection between company and citizens  Develop a better Michigan!
  • 4. Facebook  Online contests create awareness of corporation and engage viewers and residents  Student ideas on entrepreneurship, capital sources, or anything “Pure Michigan”  Companies currently using Michigan Advantage resources submit why they are making the most of Pure Michigan  Support from friends, family, constituents and others allows for recognition of MEDC  Consumers learn about the Michigan Advantage
  • 5. Charitable Events  “Clean-a-thon”  Promote through Social Media  Gather funds through online channels  Participants clean areas around Michigan  Potential sponsors  Will attract attention from Michigan Residents  Creates a better community
  • 6. Host A Webinar  Hosted by existing clientele  Discussion on MEDC resources  Real-time thread for questions  Answered by MEDC associates  Successful = inspiration and recommendations  Struggling = insight into owning a business in Michigan
  • 7. Community Involvement  Enhance existing “community” link  Parks  Walking Trails  Things to do with children/pets  Community events  Outdoor activity clubs
  • 8. Evaluation of Success  Participation in events  Contests  Clean-a-thon  Webinar  Visits to Facebook  Likes  Comments  Clicks on Community Page
  • 9. Financials Media Activity Dollar Amount Designated Facebook Contests $5,500 Clean-a-thon $5,000 Webinar $2,000 Community Involvement $8,000 TOTAL $20,500
  • 10. Timeline  Facebook Contests  Marketing: 6 wks  Allow entries: wks  Voting: 4 wks  Charitable Events  Planning: 4 months  Sign up and Donation collection: 6 wks  Event: 1 day  Webinar  Planning: 3 months  Event: 1 Day  Community Involvement  Research and Implementation: 18 months