The document analyzes Electronic Arts using a SWOT analysis, identifying strengths such as strong market position and popular game titles, weaknesses like dependency on specific buyers and outdated games, opportunities in online games and unique audiences, and threats such as a poor reputation, decreasing profits, and piracy. It recommends moving to Steam to reach more consumers, developing a new MMORPG focused on a specific audience, using guerrilla marketing for new releases, and stopping the practice of holding back game content to charge for expensive DLCs that are alienating customers.

2. Electronic Arts SWOT Analysis
Marketing Practice
 Strengths
 Weaknesses
 Opportunities
 Threats
 Recommendations

3. Strengths
 Strong Market Position
 Popular Game Titles
 Research and Development

4. Weaknesses
 Highly Dependent on Specific Buyers
 Some Games Becoming Outdated

5. Opportunities
 Reaching into online games
 Unique target audiences

6. Threats
 Voted Worst Company in America
 Decrease In Profit
 Piracy

7. Recommendation
s

8. Movement To Steam
 EA currently uses Origin
 A knockoff of Steam, that only supports EA
games.
 With Steam they could market to more
consumers

9. New MMORPG With
Moderators
 For specific target audience
 Could be based off of their successful
Sims franchise
 Regular updates and moderators

10. Guerilla Marketing on New
Releases
 Has worked previously, and should be used again.
 Reached 47 million people with a $200,000 budget

11. Stop Holding Back Game
Content
 A marketing strategy gone bad
 Game DLCs becoming overpriced
 Sims 3 package over $300
 Losing many customers