The document outlines revisions made to a questionnaire for a music magazine. The original first three questions were replaced because they were too general and did not focus on the magazine's specific genre of Asian popular music. The revised 10-question questionnaire aims to gather more useful information about readers' preferences regarding the musician or band featured in the magazine, including their gender, type, instruments played, lighting, formatting, number of photos, inclusion of additional stories, and inclusion of a fact file or Q&A section.
2. • After piloting my questionnaire, I’ve chosen to
replace the first three questions by the following
ones instead.
• In fact the questions I decide to remove are
effective on their own or in a magazine without
specific genre or USP, because they grab the
taste of my target audience about music.
• However, the USP of my magazine is Asian
popular music, which means the region and type
of music are already fixed.
3. 1. Which genre of music magazine would interest you more?
(you can choose more than one)
a. Rock and pop
b. Country
c. Jazz
d. Rhythm and Blues
e. Folk
f. Others: ________________________________
This is a useless question because I’ve already made clear in the
initial idea and response to brief that the genre of my music
magazine is going to be popular music.
4. 2. Do you have other interest on foreign music (not only English)
a. Yes (please go to Q3)
b. No (skip Q3)
This question is pointless because if NOs are more than YESs, all
of the following questions will not make sense which has no
point to continue.
5. 3. If yes, music which country or culture would attract you most?
a. Europe
i. Germany
ii. France
iii. Italy
iv. Other:____________________________
b. Asia
i. China
ii. Japan
iii. Korea
iv. Hong Kong
v. Other:____________________________
This is an ineffective question because I’ve initially clarified my USP
of the magazine that is to promote Asian pop music, there’s nothing
to do with knowing what countries would my target audience like to
know about.
7. • 1. Which gender would you like the musician of the main story to be?
a. Male
b. Female
• 2. What type of musician do you want to read about?
a. Individual
b. Boy band
c. Girl band
d. Mixed-band
• 3. What type of instruments would you prefer the musician to play?
a. Without instrument (plain singer)
b. A proper band (drum-set, guitars, bass, vocalist)
c. Guitar(s)
d. Piano
e. Percussion
f. Others:______________________________
• 4. What lighting would you prefer the front page and the double page to be?
a. High key (bright colours)
b. Low key (dark colours)
• 5. What sort of format would attract you more?
a. Simplistic (plain photographs and neat headlines)
b. Epic (edited photographs and rich headlines around)
8. • 6. Would you like more or less photographs on the front page?
a. More
i. More of headline celebrity
ii. More from other stories
b. Less
i. just a photograph from the main story
ii. Just a photograph with a photographs of another headline
• 7. For the double page, would you prefer more photographs or words?
[Photographs]
a. more photographs
b. less photographs
[Texts]
a. more words
b. fewer words
• 8. What colour scheme would attract you most?
a. Black and white
b. Colourful
• 9. Do you want more featuring stories one the front page besides the headline or less?
a. More
b. Less
• 10. Would you like to read a fact file or question and answer with my chosen band?
a. Fact file
b. Question and answer
c. Both
d. Doesn’t matter
9. DONE! YAY!
(Cough cough~)
E x c u s e me ,
c o u l d y o u p l e a s e d o t h i s
q u e s t i o n n a i r e f o r me ?
:D