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FINAL
QUESTIONNAIRE
• After piloting my questionnaire, I’ve chosen to
  replace the first three questions by the following
  ones instead.
• In fact the questions I decide to remove are
  effective on their own or in a magazine without
  specific genre or USP, because they grab the
  taste of my target audience about music.
• However, the USP of my magazine is Asian
  popular music, which means the region and type
  of music are already fixed.
1. Which genre of music magazine would interest you more?
(you can choose more than one)

a. Rock and pop
b. Country
c. Jazz
d. Rhythm and Blues
e. Folk
f. Others: ________________________________


This is a useless question because I’ve already made clear in the
initial idea and response to brief that the genre of my music
magazine is going to be popular music.
2. Do you have other interest on foreign music (not only English)
a. Yes (please go to Q3)
b. No (skip Q3)

This question is pointless because if NOs are more than YESs, all
of the following questions will not make sense which has no
point to continue.
3. If yes, music which country or culture would attract you most?
a. Europe
i. Germany
ii. France
iii. Italy
iv. Other:____________________________
b. Asia
i. China
ii. Japan
iii. Korea
iv. Hong Kong
v. Other:____________________________

This is an ineffective question because I’ve initially clarified my USP
of the magazine that is to promote Asian pop music, there’s nothing
to do with knowing what countries would my target audience like to
know about.
Therefore…
the following will officially be my final
            questionnaire.
• 1. Which gender would you like the musician of the main story to be?
a. Male
b. Female

• 2. What type of musician do you want to read about?
a. Individual
b. Boy band
c. Girl band
d. Mixed-band

• 3. What type of instruments would you prefer the musician to play?
a. Without instrument (plain singer)
b. A proper band (drum-set, guitars, bass, vocalist)
c. Guitar(s)
d. Piano
e. Percussion
f. Others:______________________________

• 4. What lighting would you prefer the front page and the double page to be?
a. High key (bright colours)
b. Low key (dark colours)

• 5. What sort of format would attract you more?
a. Simplistic (plain photographs and neat headlines)
b. Epic (edited photographs and rich headlines around)
• 6. Would you like more or less photographs on the front page?
a. More
i. More of headline celebrity
ii. More from other stories
b. Less
i. just a photograph from the main story
ii. Just a photograph with a photographs of another headline

• 7. For the double page, would you prefer more photographs or words?
[Photographs]
a. more photographs
b. less photographs
[Texts]
a. more words
b. fewer words

• 8. What colour scheme would attract you most?
a. Black and white
b. Colourful

• 9. Do you want more featuring stories one the front page besides the headline or less?
a. More
b. Less

• 10. Would you like to read a fact file or question and answer with my chosen band?
a. Fact file
b. Question and answer
c. Both
d. Doesn’t matter
DONE! YAY!
(Cough cough~)


E x c u s e me ,
c o u l d y o u p l e a s e d o t h i s
q u e s t i o n n a i r e f o r me ?

                     :D

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Final questionnaire

  • 2. • After piloting my questionnaire, I’ve chosen to replace the first three questions by the following ones instead. • In fact the questions I decide to remove are effective on their own or in a magazine without specific genre or USP, because they grab the taste of my target audience about music. • However, the USP of my magazine is Asian popular music, which means the region and type of music are already fixed.
  • 3. 1. Which genre of music magazine would interest you more? (you can choose more than one) a. Rock and pop b. Country c. Jazz d. Rhythm and Blues e. Folk f. Others: ________________________________ This is a useless question because I’ve already made clear in the initial idea and response to brief that the genre of my music magazine is going to be popular music.
  • 4. 2. Do you have other interest on foreign music (not only English) a. Yes (please go to Q3) b. No (skip Q3) This question is pointless because if NOs are more than YESs, all of the following questions will not make sense which has no point to continue.
  • 5. 3. If yes, music which country or culture would attract you most? a. Europe i. Germany ii. France iii. Italy iv. Other:____________________________ b. Asia i. China ii. Japan iii. Korea iv. Hong Kong v. Other:____________________________ This is an ineffective question because I’ve initially clarified my USP of the magazine that is to promote Asian pop music, there’s nothing to do with knowing what countries would my target audience like to know about.
  • 6. Therefore… the following will officially be my final questionnaire.
  • 7. • 1. Which gender would you like the musician of the main story to be? a. Male b. Female • 2. What type of musician do you want to read about? a. Individual b. Boy band c. Girl band d. Mixed-band • 3. What type of instruments would you prefer the musician to play? a. Without instrument (plain singer) b. A proper band (drum-set, guitars, bass, vocalist) c. Guitar(s) d. Piano e. Percussion f. Others:______________________________ • 4. What lighting would you prefer the front page and the double page to be? a. High key (bright colours) b. Low key (dark colours) • 5. What sort of format would attract you more? a. Simplistic (plain photographs and neat headlines) b. Epic (edited photographs and rich headlines around)
  • 8. • 6. Would you like more or less photographs on the front page? a. More i. More of headline celebrity ii. More from other stories b. Less i. just a photograph from the main story ii. Just a photograph with a photographs of another headline • 7. For the double page, would you prefer more photographs or words? [Photographs] a. more photographs b. less photographs [Texts] a. more words b. fewer words • 8. What colour scheme would attract you most? a. Black and white b. Colourful • 9. Do you want more featuring stories one the front page besides the headline or less? a. More b. Less • 10. Would you like to read a fact file or question and answer with my chosen band? a. Fact file b. Question and answer c. Both d. Doesn’t matter
  • 9. DONE! YAY! (Cough cough~) E x c u s e me , c o u l d y o u p l e a s e d o t h i s q u e s t i o n n a i r e f o r me ? :D