The document summarizes photos taken of John and Charles, two newly introduced Asian musicians, to introduce them to a Western audience. The photos of John looking down and Charles addressing the camera directly aim to convey seriousness as newcomers seeking to establish Asian music in a new culture. Subsequent photos show them having fun to seem more relatable while maintaining confidence in their musical passion and dreams.

1. + John (left) didn’t directly address the
camera but looked downwards
- this connotes that as a newly introduced
group from Asia, they might not be
accepted immediately which they’ll
need to gradually build up the
iconography and reputation of Asian
music.
+ And Charles (right) directly addressed
the camera without smiling
- create a sense of seriousness and an
aim to mix Asian music into the culture
+ These represent teenagers which they
take new approaches seriously especially
during the introduction to leave people
with the best first impression before
others want to know more about you.

2. + the photograph of them ‘playing around’
- created and great comparison with the serious
mode on the front page
- this is to build up the introduction of them to
the audience step by step.
- They were serious at the initial point and they
would be revealing more about themselves as
a real person in order to reduce the distance
between themselves and audience.

3. + the slightly low angle shot and poses
of John
- connote his confidence to get his
passion on music mixed into the brand
new environment where would be
challenging.
- Likewise teenagers, especially in
Western countries, they are
stereotypically energetic and
enthusiastic in trying new things and
take challenges confidently without
fear.
- They also love to share their
interests, favourites etc. to
others, despite the possibilities of
opposite views, at least they’ve made
a goal.

4. + There is a cut-up of Charles playing
guitar, the medium shot and his pose
- connote the activeness of Asian
music and his enthusiasm over music
like most teenagers who will show
their confidence over things they
love.
+ A framed image of Charles holding
the guitar, looking at the texts
- Connote he’s in control of his dream
and he has succeeded
- Encourages audience to fight for
their dream as they are in control
and they could eventually succeed if
they are determined enough like him

5. + There’s also an image of
John smiling during the
interview
- this represents the
authenticity of teenagers
whom they won’t hide
their emotions especially
happiness
- – to be real as a person.