The document discusses the marketing strategies for the horror film Sinister, including releasing teaser photos early to generate interest, timing the release around Halloween, and releasing before competitor films. It also discusses using a motion poster and social media promotions to engage audiences and build hype for the film.

1. SHOCK TILL YOU DROP

2. I based all my research on this
website, which is specifically
about horror films - a niche
website that targets niche
audience

3. • Release of the first ‘teaser photos’
• Gave audience a glimpse of film
• Began to arouse interest
• Star persona which may attract mass
market audience
• As audience tend to watch film with
popular and well-known
actors/actresses which can guarantee
the quality of the film

4. • This article shows that release date is an
essential element of the marketing campaign
• Release date usually depends upon other
rival films especially films of the same genre
• Films may back or postpone their release
dates to avoid direct competition
• Sinister was released pre-Halloween, which
could boost its popularity as it fit in to the
upcoming festival
• It also was released before Paranormal
Activity 4, one of the biggest rival horror
films, to avoid competition

5. • SXSW
• The South by Southwest Conferences & Festivals
• It is like an exhibition for original music and
independent films produced via technologies
• It has provided a lot of career opportunities for
independent musicians and filmmakers
• It’s recently launching technology products as well

6. • Teaser poster
• With tagline
• Raise awareness
• Create hype

7. • Exclusive motion poster
• Rather than jumping straight from the
teaser poster to the official poster or
trailer, motion poster gives slightly more
than the teaser but less than the poster
• Main purpose: COOL LOOKING!
• Engages audience into the hype
• Fascinate audience

8. • The website as mentioned is a niche website
which only specifically targets film lovers, digital
natives in particular

9. • Web 2.0
• Below the line which is free
• Attract audience particularly digital natives
• Easy access to this Twitter interview
• Can freely comment