This document analyzes the strengths and weaknesses of the trailer for the film "The Kill". It notes that the trailer uses conventional techniques like low-key lighting, fade in and fade out shots, and quick cuts. However, it identifies weaknesses such as the lighting being too dark, the shots and black screens between them being too short, and the voiceover and lighting not matching the horror genre conventions. Areas for improvement include using fade shots strategically and maintaining consistent low-key lighting while lengthening some shots.

1. Textual analysis of ‘The Kill’

2. Strengths
 Conventional
- Low key lighting
- Fade in & fade out
shots
- Quick cuts
- A few short screen time
- Dialogue ‘is anyone
there’ on black screen
and the girl got
kidnapped instantly
- Mise-en-scene e.g.
weapons

3. Weaknesses
 Lighting is too ‘low-key’
- Most of the shots especially at
the beginning, you can only see
pale images
 Screen time is overly short
- At the beginning, the black
screen after each short shot is
much longer than the actual
shots that tells the
story, audience may
immediately get bored from the
start.
- This trailer is mainly edited with
continuous fade in and fade out
shots with very short screen
time. Again, you can barely see
what’s going on in each shot.

4.  Voiceover is too gentle in
terms of a horror film
 Non-cohesive
- Throughout the trailer, the
lighting has been very low-
key from the beginning, but
towards the end the lighting
gets back to normal colour
- The last shot of the
readdressing of film name is
relatively over-colorful which
is very unconventional as
the trailer has always been
showing conventional
lighting from the start

5. Things I will take forward
 Fade in & fade out shots at the beginning
or at the end to create enigma
 Low key lighting as it is a convention of
horror genre
 May be shots with short screen time but
not many