SlideShare a Scribd company logo
HUNGERHUNT
-YOU PICK
WE DELIVER
•In this competitive world no more choosing
between your busy schedule and diet.Here
HUNGERHUNT made your choice of food
available at your steps in a more easy way.
•This app is mostly about food delivery.It
concentrates on delivery of food items from
different food zones and also provides
information regarding food zones from where
there is no delivery option and also informs
about nearby recreation spots.
•Busy schedule
•Heavy traffic
•Choosing the best methods
that reduce their work
•Willingness to have free
time
•Insome cases long distance
•Mobile phone food delivery app.
•Provides delivery option from
all the famous restaurants at
door steps
•Provides information regarding
restaurants and their places
with ratings along with nearby
recreation spots in tourist
places.
•Provides updated menus
and offers.
According to the current trends people are
preferring food deliveries rather than going
to restaurants there is a drastic change
regarding this
Business people
Employees
Tourists
•To revolutionize restaurant takeaway
delivery business in India.
•Increase market share.
•Consistency and reliability in service.
•Building of brand.
COLLABORATORS :
•All the restaurants listed in the app.
•Third party communication channels.
CUSTOMERS :
•Business people , Employees , Tourists.
•People away from those restaurants.
•Operations team
•Marketing team
•Customer care team
•Analysis team
•Market research team
•IT professionals
•Business people
•Food deliver to own
place
•Busy schedules
•Metropolitan cities
•Time efficiency
•Simplest way for ordering
•Quick and efficient service
•No delivery charge
•Responsive customer care
•Incentives for collaborators along
with good package
•Comfortable and suitable employment
SWIGGY
•Food delivery from different
food zones
•Live order tracking
•Variety modes of payment
offered
•Fast delivery
•No minimum and maximum
limits
•Not only concentrating major restaurants but
also preferring smaller ones.
•Providing opening and closing times of that
restaurant and also order can be reachable
or not with accuracy.
•Also providing information about famous
restaurants with ratings and recreation
spots and nearby places
•Delivery of their home food to their work
place along with some surprise gifts
in limited areas by charging.
•Updating offers and special items.
PRODUCT:
•Food delivery app
•Quick delivery
•Efficient service
•Different modes of payment
SERVICE:
•Time saying
•Food delivery from different restaurants
•Info regarding various restaurants even
if there is no food delivery option
from them
•Info regarding tourist places.
BRAND:
•Name defining it’s intention
•Attentive logo
•Attractive slogan related to the
usage of app
PRICE:
•Free delivery
•Availability of both free and
premium versions
•Food delivery from limited restaurants
•Updated menu with that day or week special
items
•Live order tracking
•No maximum and minimum limits
•Fast delivery
•Only limited special offers of restaurants
are specified, coupons
•Less information about only tourist spots
that too only few
•Cancellation of delivery with reduction of
some amount
•Maximum information about their tourist
places
•Concession for every 1 in certain number
of orders
•Delivery of their home food to their
workplace along with some surprise gifts
or messages covers according to their
choice just like with special gifts with
some specified amount
INCENTIVES:
•For customers:
Offers,referral money,PROMOCODES
•For collaborators:
Incentives,bonus
COMMUNICATION:
•Blogs,social media,advertisements
Order Dispatch Delivery
By
customer
Food
To
customer
•An order will be placed first by using app
•It will be delivered to the onsite delivery
incharge
•He will be instructing the delivery boys to
pick up the order by virtual payment.
•Then finally the order will be placed
to the customer.
•Respective teams will be organising their
works and coordinating with others.
This presentation was made by G.HEMALATHA,
NIT ANDHRAPRADESH based upon the knowledge
gained during a marketing internship under
Prof.SAMEER MATHUR,IIM LUCKNOW

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Final project of marketing internship

  • 2.
  • 3. •In this competitive world no more choosing between your busy schedule and diet.Here HUNGERHUNT made your choice of food available at your steps in a more easy way. •This app is mostly about food delivery.It concentrates on delivery of food items from different food zones and also provides information regarding food zones from where there is no delivery option and also informs about nearby recreation spots.
  • 4. •Busy schedule •Heavy traffic •Choosing the best methods that reduce their work •Willingness to have free time •Insome cases long distance
  • 5.
  • 6. •Mobile phone food delivery app. •Provides delivery option from all the famous restaurants at door steps
  • 7. •Provides information regarding restaurants and their places with ratings along with nearby recreation spots in tourist places. •Provides updated menus and offers.
  • 8.
  • 9. According to the current trends people are preferring food deliveries rather than going to restaurants there is a drastic change regarding this
  • 11.
  • 12. •To revolutionize restaurant takeaway delivery business in India. •Increase market share. •Consistency and reliability in service. •Building of brand.
  • 13.
  • 14. COLLABORATORS : •All the restaurants listed in the app. •Third party communication channels. CUSTOMERS : •Business people , Employees , Tourists. •People away from those restaurants.
  • 15. •Operations team •Marketing team •Customer care team •Analysis team •Market research team
  • 16.
  • 17. •IT professionals •Business people •Food deliver to own place •Busy schedules •Metropolitan cities
  • 18. •Time efficiency •Simplest way for ordering •Quick and efficient service •No delivery charge •Responsive customer care •Incentives for collaborators along with good package •Comfortable and suitable employment
  • 20. •Food delivery from different food zones •Live order tracking
  • 21. •Variety modes of payment offered •Fast delivery •No minimum and maximum limits
  • 22. •Not only concentrating major restaurants but also preferring smaller ones. •Providing opening and closing times of that restaurant and also order can be reachable or not with accuracy. •Also providing information about famous restaurants with ratings and recreation spots and nearby places
  • 23. •Delivery of their home food to their work place along with some surprise gifts in limited areas by charging. •Updating offers and special items.
  • 24. PRODUCT: •Food delivery app •Quick delivery •Efficient service •Different modes of payment SERVICE: •Time saying •Food delivery from different restaurants •Info regarding various restaurants even if there is no food delivery option from them
  • 25. •Info regarding tourist places. BRAND: •Name defining it’s intention •Attentive logo •Attractive slogan related to the usage of app PRICE: •Free delivery •Availability of both free and premium versions
  • 26. •Food delivery from limited restaurants •Updated menu with that day or week special items •Live order tracking •No maximum and minimum limits •Fast delivery
  • 27. •Only limited special offers of restaurants are specified, coupons •Less information about only tourist spots that too only few •Cancellation of delivery with reduction of some amount
  • 28. •Maximum information about their tourist places •Concession for every 1 in certain number of orders •Delivery of their home food to their workplace along with some surprise gifts or messages covers according to their choice just like with special gifts with some specified amount
  • 29. INCENTIVES: •For customers: Offers,referral money,PROMOCODES •For collaborators: Incentives,bonus COMMUNICATION: •Blogs,social media,advertisements
  • 31. •An order will be placed first by using app •It will be delivered to the onsite delivery incharge •He will be instructing the delivery boys to pick up the order by virtual payment. •Then finally the order will be placed to the customer. •Respective teams will be organising their works and coordinating with others.
  • 32. This presentation was made by G.HEMALATHA, NIT ANDHRAPRADESH based upon the knowledge gained during a marketing internship under Prof.SAMEER MATHUR,IIM LUCKNOW