Our Brand Media is the creator of OurBrandTV. A multi distribution platform of video. Initially founded to provide a larger scale voice to non Hollywood creators of content and the public. That they may have a larger voice of news and issues relevant to them with out adulteration of the authentic voice.
I have created a platform that will serve as a "Virtual" Television station to air programs in simulcast (simultaneously) across several platforms at one time. Access to the public will be easy and sometimes free if content is to benefit the underrepresented community.
2. About Us
Our Brand Media Group is the creator of OurBrandTV
(OBTV) A platform focused on the Curators. It permits the
creators to focus on being seen and removing marketing
and distribution burdens. In all aspects, OBTV is a
company for the betterment of all people. Therefore, 20%
of its inventory to Non-profit and community news-worthy
causes.
OBTV is a United States based company located in
Virginia. It was founded by Cheryl Berry a 20- year digital,
print, media veteran. Recognized as a Virginia
Association of Broadcaster's "Best of The Best" in 2017.
Ms. Berry has produced television and radio broadcast
programs. As well, she has helped other organizations
through marketing and advertising campaigns.
In 2022 Ms. Berry created her first streaming website and
application design placed on Android and IOS devices.
The beta test functionality was still not what was
envisioned and therefore overhauled in 2023. More
enhancements are envisioned to utilize and merge with
new technologies.
3. The Problem
Creative minds build great content. Their primary
focus is making the content. They lack the ease to
distribute the content. Creating your own channel
across several platforms, requires web
development skills and time and money. Creating
a following organically significant time.
Many young creators do not have the funding
necessary to disseminate their products vastly nor
the time to sync across multiple platforms.
Furthermore, there are no mass broadcast
platforms for people historically marginalized.
No nationwide public television or radio broadcast
station owned by people of color. Instead, the
dissemination of information is controlled by major
corporations public and private. These companies
edit authentic voices or stifle them out completely.
4. Our Solutions
Content
upload
Social Media
Live Feeds
Roku/Firestick
Channel
App and
Website
❑ This affordable platform is designed as a “mini”
network. We have made it easy to upload
content, complete payment of order and
download necessary forms and agreements.
❑ The curator need only upload the content in the
correct and professionally filmed format. Affirm
ownership rights and submit payment and
scheduling request.
❑ This solution removes independent film
productions or individuals from creating their
own channel and enhances their own
marketing efforts to gain and attract exposure.
5. Concept and Design
A Streaming Channel (MVOD) that will
Simulcast across several platforms at once.
Platforms will include: Roku, Fire stick, YouTube
Live, Facebook Live, Twitch and more.
The Channel will be FREE for viewers and there
will be donated inventory for Marginalized
Community News and Awareness.
Content Curators will pay for Channel Space,
upload and book online. They will be required to
submit all required attestations.
There will be log-in and chat features.
When not streaming, programs will still be
available to play On-demand, via OTT channels,
app and website.
6. Competitive Edge
❑ Reach outside of
local broadcast
market
❑ Easy upload and
booking method
❑ Simplified Access
❑ Affordability
❑ Synchronization of
platforms.
OurBrandTV
Real-Time
Simulcast
Channel Program Variety
Mobile
Viewer Statistics
7. Size of the Market
Consumers are now spending more time viewing independent creator content than with Hollywood-produced
(professionally-produced) content.
Ad Spending is growing twice as fast on Creator Content vs. professionally-produced Streaming content
Production in the Creator Economy has increased 15X since 2017
8. Size of the Market
• Approximately 300 million people in Television
Households *Nielsen 2021 Survey *Census
• 20% of these are POC *Census *Nielsen
• 42 million people streaming in the USA
• We desire to penetrate 8% of this market or
approximately 3.4 million people
• 80 Million Roku Users 20% Growth
• 209 million Netflix Subscribers
Tubi delivers an 80% incremental reach to the top 25
cable TV networks, with 68% of its streamers also
unreachable via other ad-supported video-on-demand
(AVOD) platforms
With major viewership growth – +58% – over the past
12 months, Tubi viewers streamed 2.5 billion hours in
2020, nearly doubling in streaming hours year-over-year
It is estimated that there 64 Billion FB live views per
day. Live videos are likely to get 20% more shares than
other video content.
Youtube shorts received an estimate of 50 Billion views
per day.
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50
100
150
200
250
2018 2020 2022 2024
Independent Streaming Channels
Social Media Roku Netflix
9. Funding Requirements
The Founding member has infused personal funds and numerous hours of
sweat equity to establish company, create brand, maintain domain name
and hosting as well as website and application build and setup.
Estimated additional initial capital needs are $60,000 for base operations.
Goal $180,000 with full-time wages and office space.
Preferred Funding will be to Reg CF or Crowdfund for $150k
Alternative will be to seek lesser amount of $60k with partnership buy-ins.
Seeking 4 partners with specific skill sets. Partners will be given for 12.5%
share each of company. Initial Capital investment per partner $15,000.
Funds will be used for New Server, Additional technology development
and marketing to accelerate growth.
Cheryl Berry
Founder
Operations
Partner
Social Media
Partner
Tech partner
Sales
Partner
10. Why Us
• 20 years of Successful Media Business experience.
• 20 years of Successful Branding and Advertising experience
• 15 years of video production experience.
• Experience in a variety of mediums, print, broadcast, digital
broadcast, social media and AI and Blockchain technologies.
• We are a combination of where traditional experience,
current technology, creativity and business management for
monetization come together.
Creative
Business
Technology