1. +
Web Project
Proposal
Rebecca Wright’s Personal Portfolio

2. +
My project:

Create an online portfolio on Wordpress.org to showcase
my journalistic work.

Goals:



Have an up-to-date site featuring journalistic work
Attract potential employers
No longer use my Wordpress.com website

3. +
Significance of project:
A well-executed
website will showcase
my web design skills and act as a
platform for my work.
Will
also allow future employers to
conveniently access my work for job
consideration

4. +
Target audience:
Future
Other
employers
journalists
 Aspiring
journalists
 Professional journalists

5. +
Content:

Main feature: Journalistic work

Menu bar divided into pages:






About section
Resume (with PDF version
attached)
Written work (new stories, news
packages blog posts, etc)
Multimedia work (photo galleries,
videos)
Contact
Page will have drop-down
categories

6. +
Multimedia features:
 A search
 Twitter
bar
feed in sidebar
 Widget
to link to social
media profiles
 Photo
galleries
 Embedded
videos

7. +
My Project
www.beccaannewright.org

8. +
Take a look at my site:

9. +
Content
MULTIMEDIA WORK

10. +
Content Cont.
WRITTEN
WORK/RESUME

11. +
Content Cont.
SOCIAL MEDIA

12. +
Marketing
Plan

13. +
Channels I will use:
Facebook
Twitter
(header and tweets)
Linkedin
Email
(posts)
(header)
signature
By using these channels, I will be able to reach a wide, diverse
audience. I can attract both professional and informal/friendly
networks.

14. +
Messages:
Facebook

15. +
Messages:
Twitter

16. +
The Goal
 To
 To
attract potential employers
showcase my multimedia
work/skills to the public
 Family/friends
 Professional network

17. +
TheResults:
•
Unique visitors: 201
•
Unique page views: 524 (out of 617)
•
Average visit duration: 00:02:06
•
Visits via Social Referral: 197 (out of 247 visits)

18. +
TheResults
Source
Demographics

19. +
TheResults
Location