2. Digital Media
Marketing FactsThe great way to run social media marketing in
channels like
ABC
HEIGHT S
Facebook
Content Marketing (Website)
Twitter
Pinterest
Instragram
Blog
Social Sites
3. Facebook Marketing
Objectives:
ABC
HEIGHTS
GOALS
To provide the news of the new constructions to all the customers at a
virtual platform.
TASKS
1. Choosing the right material for the website e.g.; articles,
information, pictures
2. Choosing the right target customer.
3.Increasing traffic on the website, in turn increasing the
subscriptions.
EVALUATION
To evaluate how our website is doing we have to monitor the quantity
and quality of the traffic on the website
4. Facebook Strategies
ABC
HEIGHTS
Basic Steps Further steps Website Ads
Basic Steps
•Your Facebook page is a place where
you can publicise your business name,
address and contact details
1.Share basic
information about your
business
• Facebook lets you upload pictures and videos
from your business. This can be a powerful way
to communicate with customers and potential
customers
2. Share pictures and
videos from your
business
•Use Facebook to 'talk' to existing and
potential customers by posting and
receiving messages
3. Talk to existing and
potential customers
• Customers can post after-sales questions on
your Facebook wall, and your staff can answer
them there. This is often more efficient than
staff answering phone calls
4. Provide customer
support
• You can increase your business's profile on
Facebook by encouraging existing and potential
customers to click the 'Like' button on your
Facebook page which will increase updates on
their wall, where their friends will also see
them.
5. Raise brand
awareness and promote
positive word-of-mouth
5. ABC
HEIGHTS
Basic Steps Further steps Website Ads
Further steps
Facebook Strategies
Updates
about
neighborh
ood
•Increasing the engagement through posts by posting pictures of
flats,rooms,buildings.
Traffic on
website
•Indeed, many businesses report that the greatest benefit of Facebook is the extra
traffic that it steers to their site. Hence more aggressive marketing regarding the
flats.
Targeted
advertising
•As the owner of a business page, you can pay to use this information to deliver
targeted advertising to a specific group.
Offer deals
•Engaging audience in different contests and attractive offers of Loan by different
banks will help increasing popularity.Show you Care About Your Clients by posting
pictures .
Images to
update
•Using Images to update increase popularity
6. ABC
HEIGHTSFacebook Strategies
Basic Steps Further steps Website Ads
Website Ads
Publishing Ads on Facebook
Showing easy booking of Apartments and updates
about it on facebook
ABC HEIGHTS
7. ABC
HEIGHTS
Board about
neighborhood
Listing of the nearby
amenities available e.g.
Kumar Primrose, Forest
County, EON IT Park
Board about in-
house lifestyle
Availability of Tennis
court, Swimming
pool, basket ball
court, greenland for
children to play
Use Hashtags
use hashtags to connect with
your market, and extend your
posting reach beyond just your
following.
geographic specific tags, like
#Kharadi,Pune
listing specific tags, like
#2bedrooms
image specific tags, like
#decorate and #newhome
Pinterest Strategies
8. ABC
HEIGHTS
Following people who
are following your
competitors
Using advanced search
to find people talking
about things relevant to
your business
Using Tweets to receive
attention
Using hashtags(#)
Using mentions(@)
Engaging with targeted
people
Using a Twitter database
website like
www.followerwonk.com
to search for bios of
profiles
Using alerts
Using promoted tweets/
trends/ accounts
Twitter Marketing
9. ABC
HEIGHTS
Top 6 Websites to put Ads
• http://www.99acres.com/
• http://www.magicbricks.com/
• http://www.indiaproperty.com/
• http://www.abodesindia.com/
• http://www.realestateindia.com/
• http://www.indiaproperties.com/
Creating a Own Website having the following attributes like :
1.Creating Brand Awareness of ABC Heights
By using tag line for brand : “Destination to happiness “
2. Creating of Project Awareness by posting pictures of the projects
3. Creating events and offers such as Discounted Modular Kitchen as gift on purchase
of flats
4.Highlighting major amenities and nearby entertainment center near the location
such as In orbit Mall, phoenix Mall, Near It Hub,
Advertisements & Website
development
11. ABC
HEIGHTS
Viral videos are still
all the rage. If we can
capture someone’s
attention with a
funny or insightful
clip, you can reach a
wider audience
through the power of
social shares. E.g..
YouTube video ads
GOOGLE ADWORDS
We can go the organic
route and optimize
our website, and to
improve our rank in
search results, we can
pay to be up with the
big players in the paid
search ads. Google
Adwords is a great
way to generate leads
and connect to
homebuyer and
sellers
NEWSLETTER VIA
EMAIL
A good way to
describe this style of
content would be
something topically
adjacent to our
industry and business
and make the
customers aware of
new projects .
Bing Ads is the
advertising
platform we can
use to show ads
on the Bing and
Yahoo search
engines – also
referred to as
Yahoo Bing
Network .
Other strategies
