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jeanabertoldi.com
A Personal Portfolio Website
Goals
• Showcase my resume, projects, and skills

• Create “brand” credibility
• Reach potential employers
Purpose
• Target Audience: Potential employers or anyone
considering working with me in some fashion
• Significance: Viewers will be able to check out
what my style is like, what skills I have, etc.
• Uniqueness: I am the only me (I hope)!
Content
• Home: Info about me, menu of links to other pages
• Clips: Articles I’ve written
• Multimedia: Photographs, slideshows
• Design
• Resume
• Blog: To talk about projects, share some of my

experiences
• Contact: Email, phone, social media
Features
• Photo Gallery (Multimedia)
Features
• Twitter widget (Home)
Features
• Interactive resume timeline or Scribd resume
Features
• Blog
• Will include
sharing
options for
social media
Features
• Contact form
Marketing: Action Plan
• Twitter
– Twitter reaches a lot of people, and I already have an
account with some followers
– Focus on promoting my portfolio to reach potential
future employers and start building a reputation
– Hope to gain a few visitors a day—any visitors but
especially people involved in media
Marketing: Action Plan
• Email
– Create an email signature with the URL to my
website
– If I am interacting with someone through
email, there’s a good chance I’d like them to see

my site
– Hope to get one or two visitors per week from
this method
Marketing: Implementation
• Twitter, Email, and later, Facebook
Marketing: Results
• Twitter and Email weren’t producing fantastic
results
Marketing: Results
• …so I threw Facebook into the mix with a
casual, silly message and got much better results
Marketing: Results
• 33 unique visitors
• Monthly increase
• Bounce rate isn’t too shabby
Marketing: Results
• 32 visits through social media vs. 12 direct visits
Marketing: Results
• Most visits came from Austin and Reno (my
hometown), unsurprisingly—but I also had

visits from various other cities
Marketing: Results
• My about page had the second-most visits. Now

I feel self-conscious.
Marketing: Conclusion
• When starting from the ground up in

marketing—especially if you’re marketing
yourself—it seems like a good idea to start
with friends/acquaintances (Facebook) to
produce the best initial results.

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Web Design Project: Final Version