The document is a presentation by The AndMore Partners on using social media to advance your career. It discusses internet trends in countries like China and India, where many users actively contribute to social media. It also outlines social media and networking usage statistics in the US, and notes that a growing percentage of companies are using social networks to hire employees. The presentation provides an overview of how to leverage social media platforms to enhance your professional development and job search.
These research details are the result of a market research study organized by InSites Consulting in January 2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884 consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania, Russia & China. The results are representative of each country’s Internet population, spread on age (18-55) and gender.
This document provides an overview of a presentation on social media given by Sanjiv Choudhary. The presentation covers topics such as the definition of social media, classifications of social media, differences between social media and traditional media, popular social networking sites and their market share, and how various organizations use social media as a marketing and customer relationship management tool. The presentation concludes by stating that social, mobile, analytics, and cloud computing (SMAC) will be important for the future of the IT industry and marketing.
Social media allows for conversations online between customers and is powered by information sharing, networking, photos, videos, and live streaming. It represents a fundamental shift from interruptive marketing to a dialog model where marketers can participate in conversations with customers. With over 400 million online social community users and the average person exposed to 3,000 ad messages daily but only trusting recommendations from friends, social media offers a way to connect through people, technology, and economics. Small businesses are increasingly using social media to attract new customers and improve their online presence. Street Level Studio can help companies examine customers, goals, and develop a unique social media strategy.
Enterprise Social Media: Trends in Adopting Web 2.0 for the Enterprise in 2007white paper
The document summarizes trends in enterprise adoption of social media technologies like blogs, wikis and communities in 2007. It finds that over half of large organizations use these tools, with blogs being most common. Respondents reported successful uses for communication, collaboration and knowledge sharing. However, limited resources and security concerns pose adoption obstacles. Most organizations plan increased internal and external social media use in 2008-2009 to improve productivity, engagement and knowledge management.
Social Media and Evidence Based HealthcareLisa Hopp
This document discusses using social media and mobile technologies to disseminate evidence-based practices globally. It notes that over 1 billion people now own smart devices and use social media platforms like Facebook, Twitter, and Pinterest. While these channels could help spread healthcare knowledge, there is still little evidence on their effectiveness. The document outlines opportunities for aggregating information and collaboratively writing through tools like NetVibes, Evernote, and wikis. Barriers to adopting evidence-based practices and new technologies include lack of time, skills, and acceptance of research.
Social media is a grouping of internet applications that enables users to create and share content or participate in social networking. It includes websites and applications like Facebook, Twitter, YouTube, etc. Some key benefits of social media include its ability to quickly reach a large global audience at low cost and its ease of use. However, overuse of social media can negatively impact physical and mental health. Parents and community groups should provide education and resources to help teenagers safely and productively engage with social media. Technology companies and health providers also have a role to play in protecting youth and evaluating risks.
This document provides an overview of a thesis presented by Wendy Jones to the University of San Francisco in partial fulfillment of the requirements for a Master of Arts degree in Organization and Leadership. The thesis aimed to identify the three traits of corporate culture that are positively related to increased firm performance. Through a literature review, Jones identified collectivism, adaptability, and culture strength as the three traits linked to financial success. She then created a survey to measure these three traits in existing corporate cultures. Additionally, Jones developed a handbook to provide guidelines for organizations on how to adopt these three traits into their own corporate cultures in order to maximize performance. The document provides context for Jones' thesis and outlines her objectives to both measure existing cultures and provide guidance
These research details are the result of a market research study organized by InSites Consulting in January 2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884 consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania, Russia & China. The results are representative of each country’s Internet population, spread on age (18-55) and gender.
This document provides an overview of a presentation on social media given by Sanjiv Choudhary. The presentation covers topics such as the definition of social media, classifications of social media, differences between social media and traditional media, popular social networking sites and their market share, and how various organizations use social media as a marketing and customer relationship management tool. The presentation concludes by stating that social, mobile, analytics, and cloud computing (SMAC) will be important for the future of the IT industry and marketing.
Social media allows for conversations online between customers and is powered by information sharing, networking, photos, videos, and live streaming. It represents a fundamental shift from interruptive marketing to a dialog model where marketers can participate in conversations with customers. With over 400 million online social community users and the average person exposed to 3,000 ad messages daily but only trusting recommendations from friends, social media offers a way to connect through people, technology, and economics. Small businesses are increasingly using social media to attract new customers and improve their online presence. Street Level Studio can help companies examine customers, goals, and develop a unique social media strategy.
Enterprise Social Media: Trends in Adopting Web 2.0 for the Enterprise in 2007white paper
The document summarizes trends in enterprise adoption of social media technologies like blogs, wikis and communities in 2007. It finds that over half of large organizations use these tools, with blogs being most common. Respondents reported successful uses for communication, collaboration and knowledge sharing. However, limited resources and security concerns pose adoption obstacles. Most organizations plan increased internal and external social media use in 2008-2009 to improve productivity, engagement and knowledge management.
Social Media and Evidence Based HealthcareLisa Hopp
This document discusses using social media and mobile technologies to disseminate evidence-based practices globally. It notes that over 1 billion people now own smart devices and use social media platforms like Facebook, Twitter, and Pinterest. While these channels could help spread healthcare knowledge, there is still little evidence on their effectiveness. The document outlines opportunities for aggregating information and collaboratively writing through tools like NetVibes, Evernote, and wikis. Barriers to adopting evidence-based practices and new technologies include lack of time, skills, and acceptance of research.
Social media is a grouping of internet applications that enables users to create and share content or participate in social networking. It includes websites and applications like Facebook, Twitter, YouTube, etc. Some key benefits of social media include its ability to quickly reach a large global audience at low cost and its ease of use. However, overuse of social media can negatively impact physical and mental health. Parents and community groups should provide education and resources to help teenagers safely and productively engage with social media. Technology companies and health providers also have a role to play in protecting youth and evaluating risks.
This document provides an overview of a thesis presented by Wendy Jones to the University of San Francisco in partial fulfillment of the requirements for a Master of Arts degree in Organization and Leadership. The thesis aimed to identify the three traits of corporate culture that are positively related to increased firm performance. Through a literature review, Jones identified collectivism, adaptability, and culture strength as the three traits linked to financial success. She then created a survey to measure these three traits in existing corporate cultures. Additionally, Jones developed a handbook to provide guidelines for organizations on how to adopt these three traits into their own corporate cultures in order to maximize performance. The document provides context for Jones' thesis and outlines her objectives to both measure existing cultures and provide guidance
Using Innovative (FREE) Technology to Enhance Campus-Community Partnerships.
This session was presented at the "Creating Engaged Communities: The Role of Service-Learning" conference at the St. Cloud State University Welcome Center on May 23, 2011.
The document discusses social media and is presented by Group 3 of the Mechanical Engineering B section. It contains an introduction to social media, definitions of social media, the top social media platforms, benefits and harms of social media use, concepts behind social media addiction, user statistics, and conclusions. The group aims to talk about social media and its impacts through this presentation.
This document provides a summary of the presentation "Web 2.0 and Generation Me" by Bart Caylor of Brainstorm. It defines Web 2.0 as the second generation of more interactive and social web use facilitated by new technologies. Generation Me are those born since 1970 who are typically self-focused and used to electronic communication. Key trends of Web 2.0 match Generation Me, including social networking, user-generated content, mashups, direct communication methods, search, and the importance of mobile access to content.
Social networking sites like Facebook, Twitter, and LinkedIn have become very popular but also come with some disadvantages. They can be addictive and cause users to spend hours online rather than focusing on work, school, or real-world socializing. This overuse of social media can negatively impact users' mental and physical health, concentration and motivation, and communication skills. Cyberbullying is also a risk, and the excessive use of social media by youth replaces time that could be spent on other activities. While social networks can help people connect, they require responsible use to avoid harmful effects.
A Survey on the Social Impacts of On-line Social Networking SitesIOSR Journals
This document summarizes research on the social impacts of online social networking sites. It finds that while social networks provide benefits like maintaining social relationships and collaboration, they can also have negative impacts. Excessive social media use has been linked to depression in teens and is a major cause of internet addiction disorder. Social networks also pose privacy and information risks. However, with proper awareness and controls, social networks could be used constructively for sharing knowledge if their addictive nature is addressed.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Keynote presentation for Conference: Vounteering in a Digital Age Sangeet Bhullar
The document discusses the opportunities and challenges of digital citizenship in the 21st century. It notes that internet and digital technologies are transforming how people access information, learn, interact, and socialize. While these changes provide many benefits, they also pose risks regarding privacy, control, and digital literacy that organizations and individuals must navigate. The document provides an overview of key topics around social media use, viral content, legal issues, and strategies for non-profits to leverage digital tools while mitigating risks.
Negative impacts of social media as my space and facebook on teenagers in th...GeorgeDolezal
This document discusses the negative impacts of social media like Facebook and MySpace on teenagers in the U.S. It finds that over 93% of teens aged 12-19 use the internet regularly and 73% use social media. The biggest effects identified are limited self-regulation, susceptibility to peer pressure, expression of offline issues like cliques and cyberbullying online, privacy issues, internet addiction, and sleep deprivation. The document recommends that parents guide their children's internet use to help them make safe decisions and ensure online activities are monitored to prevent risks like cyberbullying and sexting.
An Introduction to Affiliate Marketing for the iGaming IndustryiGB Affiliate
This is intended as a primer for affiliates that are either new to the iGaming industry or considering becoming an iGaming affiliate after having been an affiliate in another sector. This lesson will include:
• Basics of the revenue model
• Understanding the iGaming lingo
• What player values you can expect from different iGaming verticals
Nicky Senyard, CEO, Income Access
Consumer Snapshot The Uk Young Professional &AmpEyeforTravel
This document provides an overview of the UK online travel market and consumer behaviors based on a report from EyeforTravel Research. It finds that the UK online travel market is large and growing, accounting for a significant portion of the overall European market. It also examines trends in online bookings across different travel sectors like airlines, hotels, and packages. Additionally, it analyzes UK online consumer characteristics and behaviors related to travel research and purchasing.
1 mon 0900 das hiv prevention final 8.15.2011CDC NPIN
This document summarizes efforts to improve the HIV care continuum and maximize prevention, care, and treatment outcomes in San Francisco. It outlines San Francisco's approach, which includes universal offering of antiretroviral therapy, using data to evaluate the care cascade, and focusing on primary prevention, linkage to care, retention in care, and viral suppression. The goal is to reduce new infections and improve health through combined prevention strategies and ensuring all people with HIV are able to benefit from treatment.
Recruitment and retention of racial/ethnic minorities in an online HIV behavi...CDC NPIN
The document describes a 12-month longitudinal study that enrolled white, black, and Hispanic men who have sex with men to assess HIV risk behaviors and retention rates. The study found high overall retention of 85% at 6 months, with black participants showing lower retention in the online follow-up group compared to the SMS group. Frequent follow-up and personal outreach were effective in retaining participants over time.
Opportunities for Expanding HIV Testing through Health ReformCDC NPIN
This document summarizes opportunities to expand HIV testing through recent health reform efforts in the United States. It discusses how the Affordable Care Act requires new insurance plans to cover preventive services rated A or B by the U.S. Preventive Services Task Force, including HIV testing for high-risk groups. This expands testing opportunities through Medicaid, Medicare, and private insurance exchanges. While routine HIV testing is not yet covered, many people at risk can now access testing through their insurance. Advocates aim to increase these opportunities through regulations and encourage routine testing reviews.
Assessing Immediate Outcomes of HIV Prevention Testing and Counseling TrainingCDC NPIN
This document discusses an HIV prevention training and counseling program for substance abuse treatment workers in Georgia. It found that the two-day training led to an 18% increase in knowledge about HIV transmission, prevention, and testing based on pre- and post-tests of 35 participants. Trainees reported improved skills in client education. The program conducted 9,000 HIV tests over one year, identifying positives and linking them to care, helping advance CDC goals of increasing testing in substance abuse treatment centers.
This session will benefit any affiliate or operator that is currently running global search campaigns or looking to develop them in the near future – also those that have not yet thought about international search, but are looking to increase international sales. Delegates will learn about the core elements and considerations that should be made for multilingual search (localisation importance, non-Google engines, link building across territories)… and the latest search trends in gaming – extending to identifying these new opportunities, with specific focus on France, Russia, Italy and Spain, and how strategy can be developed to target them.
Crisis Communications: Strategies That Prevent and Manage Digital Crises AAA National
A recent survey of more than 800 organizations revealed the vast majority of them — 79 percent — believe their company will face a crisis online next year. Despite this belief, most practitioners are unprepared to manage a crisis created by the 24/7 news cycle.
You are the social media leader for your organization. You must prepare for a crisis before it strikes. You must know how to manage a crisis. It‘s vital to your organization's survival!
In this interactive workshop, you'll learn how to:
• Write an employee and organizational social media policy
• Integrate social media with all your communications channels and messages
• Develop and test a social media crisis plan
• Create and manage your digital communications team
• Track and analyze social media mentions, including impressions, reach, website traffic and traditional mentions
• Monitor social media for harmful messages so you can respond quickly
• Use Facebook, Twitter, LinkedIn and blogs to manage the crisis and perhaps save your brand with a powerful counter-offensive
• Rebuild confidence among important stakeholders following a crisis
Full North American Online Travel Report 2009EyeforTravel
This document is the North American Online Travel Report 2009 published by EyeforTravel Research. It contains analysis of the North American travel market from 2002-2012, including total volume and value of travel, sector breakdowns, online penetration rates, and country comparisons between the US and Canada. The report has several chapters that analyze specific travel sectors such as airlines, hotels, car rentals, and online travel agents.
EyeforTravel - Travel Distribution Iberian Peninsula 2008EyeforTravel
Embrace the future of travel distribution, travel marketing & deliver greater sales to the
Spanish, Portuguese and ndorran markets
http://www.eyefortravel.com/?t=slideshare
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...SocialMedia.org
This document provides an overview of establishing a social media presence and strategy for a large brand or organization. It discusses listening to understand current conversations, setting goals aligned with business objectives, gaining cross-functional support, and creating a long-term engagement plan. The document also includes a case study of how ConAgra Foods launched a social media challenge for its Healthy Choice brand to increase awareness, trial, and develop brand ambassadors. It highlights the importance of listening to influencers, securing blog partnerships, and sustaining engagement over time.
Using Innovative (FREE) Technology to Enhance Campus-Community Partnerships.
This session was presented at the "Creating Engaged Communities: The Role of Service-Learning" conference at the St. Cloud State University Welcome Center on May 23, 2011.
The document discusses social media and is presented by Group 3 of the Mechanical Engineering B section. It contains an introduction to social media, definitions of social media, the top social media platforms, benefits and harms of social media use, concepts behind social media addiction, user statistics, and conclusions. The group aims to talk about social media and its impacts through this presentation.
This document provides a summary of the presentation "Web 2.0 and Generation Me" by Bart Caylor of Brainstorm. It defines Web 2.0 as the second generation of more interactive and social web use facilitated by new technologies. Generation Me are those born since 1970 who are typically self-focused and used to electronic communication. Key trends of Web 2.0 match Generation Me, including social networking, user-generated content, mashups, direct communication methods, search, and the importance of mobile access to content.
Social networking sites like Facebook, Twitter, and LinkedIn have become very popular but also come with some disadvantages. They can be addictive and cause users to spend hours online rather than focusing on work, school, or real-world socializing. This overuse of social media can negatively impact users' mental and physical health, concentration and motivation, and communication skills. Cyberbullying is also a risk, and the excessive use of social media by youth replaces time that could be spent on other activities. While social networks can help people connect, they require responsible use to avoid harmful effects.
A Survey on the Social Impacts of On-line Social Networking SitesIOSR Journals
This document summarizes research on the social impacts of online social networking sites. It finds that while social networks provide benefits like maintaining social relationships and collaboration, they can also have negative impacts. Excessive social media use has been linked to depression in teens and is a major cause of internet addiction disorder. Social networks also pose privacy and information risks. However, with proper awareness and controls, social networks could be used constructively for sharing knowledge if their addictive nature is addressed.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Keynote presentation for Conference: Vounteering in a Digital Age Sangeet Bhullar
The document discusses the opportunities and challenges of digital citizenship in the 21st century. It notes that internet and digital technologies are transforming how people access information, learn, interact, and socialize. While these changes provide many benefits, they also pose risks regarding privacy, control, and digital literacy that organizations and individuals must navigate. The document provides an overview of key topics around social media use, viral content, legal issues, and strategies for non-profits to leverage digital tools while mitigating risks.
Negative impacts of social media as my space and facebook on teenagers in th...GeorgeDolezal
This document discusses the negative impacts of social media like Facebook and MySpace on teenagers in the U.S. It finds that over 93% of teens aged 12-19 use the internet regularly and 73% use social media. The biggest effects identified are limited self-regulation, susceptibility to peer pressure, expression of offline issues like cliques and cyberbullying online, privacy issues, internet addiction, and sleep deprivation. The document recommends that parents guide their children's internet use to help them make safe decisions and ensure online activities are monitored to prevent risks like cyberbullying and sexting.
An Introduction to Affiliate Marketing for the iGaming IndustryiGB Affiliate
This is intended as a primer for affiliates that are either new to the iGaming industry or considering becoming an iGaming affiliate after having been an affiliate in another sector. This lesson will include:
• Basics of the revenue model
• Understanding the iGaming lingo
• What player values you can expect from different iGaming verticals
Nicky Senyard, CEO, Income Access
Consumer Snapshot The Uk Young Professional &AmpEyeforTravel
This document provides an overview of the UK online travel market and consumer behaviors based on a report from EyeforTravel Research. It finds that the UK online travel market is large and growing, accounting for a significant portion of the overall European market. It also examines trends in online bookings across different travel sectors like airlines, hotels, and packages. Additionally, it analyzes UK online consumer characteristics and behaviors related to travel research and purchasing.
1 mon 0900 das hiv prevention final 8.15.2011CDC NPIN
This document summarizes efforts to improve the HIV care continuum and maximize prevention, care, and treatment outcomes in San Francisco. It outlines San Francisco's approach, which includes universal offering of antiretroviral therapy, using data to evaluate the care cascade, and focusing on primary prevention, linkage to care, retention in care, and viral suppression. The goal is to reduce new infections and improve health through combined prevention strategies and ensuring all people with HIV are able to benefit from treatment.
Recruitment and retention of racial/ethnic minorities in an online HIV behavi...CDC NPIN
The document describes a 12-month longitudinal study that enrolled white, black, and Hispanic men who have sex with men to assess HIV risk behaviors and retention rates. The study found high overall retention of 85% at 6 months, with black participants showing lower retention in the online follow-up group compared to the SMS group. Frequent follow-up and personal outreach were effective in retaining participants over time.
Opportunities for Expanding HIV Testing through Health ReformCDC NPIN
This document summarizes opportunities to expand HIV testing through recent health reform efforts in the United States. It discusses how the Affordable Care Act requires new insurance plans to cover preventive services rated A or B by the U.S. Preventive Services Task Force, including HIV testing for high-risk groups. This expands testing opportunities through Medicaid, Medicare, and private insurance exchanges. While routine HIV testing is not yet covered, many people at risk can now access testing through their insurance. Advocates aim to increase these opportunities through regulations and encourage routine testing reviews.
Assessing Immediate Outcomes of HIV Prevention Testing and Counseling TrainingCDC NPIN
This document discusses an HIV prevention training and counseling program for substance abuse treatment workers in Georgia. It found that the two-day training led to an 18% increase in knowledge about HIV transmission, prevention, and testing based on pre- and post-tests of 35 participants. Trainees reported improved skills in client education. The program conducted 9,000 HIV tests over one year, identifying positives and linking them to care, helping advance CDC goals of increasing testing in substance abuse treatment centers.
This session will benefit any affiliate or operator that is currently running global search campaigns or looking to develop them in the near future – also those that have not yet thought about international search, but are looking to increase international sales. Delegates will learn about the core elements and considerations that should be made for multilingual search (localisation importance, non-Google engines, link building across territories)… and the latest search trends in gaming – extending to identifying these new opportunities, with specific focus on France, Russia, Italy and Spain, and how strategy can be developed to target them.
Crisis Communications: Strategies That Prevent and Manage Digital Crises AAA National
A recent survey of more than 800 organizations revealed the vast majority of them — 79 percent — believe their company will face a crisis online next year. Despite this belief, most practitioners are unprepared to manage a crisis created by the 24/7 news cycle.
You are the social media leader for your organization. You must prepare for a crisis before it strikes. You must know how to manage a crisis. It‘s vital to your organization's survival!
In this interactive workshop, you'll learn how to:
• Write an employee and organizational social media policy
• Integrate social media with all your communications channels and messages
• Develop and test a social media crisis plan
• Create and manage your digital communications team
• Track and analyze social media mentions, including impressions, reach, website traffic and traditional mentions
• Monitor social media for harmful messages so you can respond quickly
• Use Facebook, Twitter, LinkedIn and blogs to manage the crisis and perhaps save your brand with a powerful counter-offensive
• Rebuild confidence among important stakeholders following a crisis
Full North American Online Travel Report 2009EyeforTravel
This document is the North American Online Travel Report 2009 published by EyeforTravel Research. It contains analysis of the North American travel market from 2002-2012, including total volume and value of travel, sector breakdowns, online penetration rates, and country comparisons between the US and Canada. The report has several chapters that analyze specific travel sectors such as airlines, hotels, car rentals, and online travel agents.
EyeforTravel - Travel Distribution Iberian Peninsula 2008EyeforTravel
Embrace the future of travel distribution, travel marketing & deliver greater sales to the
Spanish, Portuguese and ndorran markets
http://www.eyefortravel.com/?t=slideshare
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...SocialMedia.org
This document provides an overview of establishing a social media presence and strategy for a large brand or organization. It discusses listening to understand current conversations, setting goals aligned with business objectives, gaining cross-functional support, and creating a long-term engagement plan. The document also includes a case study of how ConAgra Foods launched a social media challenge for its Healthy Choice brand to increase awareness, trial, and develop brand ambassadors. It highlights the importance of listening to influencers, securing blog partnerships, and sustaining engagement over time.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
Social media provides opportunities for businesses but also risks that must be managed. It allows enhanced communication, branding and insights but could spread information quickly in a crisis. Most executives see risks but few have formal incident or policy plans. Governance is key to harness social media benefits while avoiding issues through training, monitoring and defined strategies.
This document discusses social media trends in Australia and provides advice on how businesses can leverage social media. Some key points:
- Social media platforms like Facebook and Twitter have high user numbers in Australia, with Facebook being the most popular.
- Many Australian businesses have a social media presence but are not using social media as effectively as international counterparts. Reluctance comes from concerns about measuring value and return on investment.
- Building an engaged online community around a brand is important for social media success. Content, listening, and facilitating conversations can help foster awareness and loyalty.
- Risks include rushing into social media without a plan, poor measurement, lack of engaging content, and limited reach. Proper resources,
The document discusses using social media as a fundraising tool for organizations. It provides tips on developing a social media plan, including identifying goals and objectives, selecting appropriate tools, implementing a strategy, ensuring proper oversight, and evaluating results. The document also outlines common stages in an organization's social media use, from initial reluctance to fully embracing social media. Tips are provided on developing policies, engaging stakeholders, and creating effective social media campaigns.
This document summarizes a presentation about scaling social media across large enterprises. It notes that on average, enterprise companies have 178 social media accounts and that 4% of consumers follow an average of 6 retailers on social media. It discusses how scaling social media involves getting more people involved across different departments, planning social presences across multiple platforms and locations, and guiding more conversations. Effective scaling requires governance, oversight, organizational enablement, and a supportive culture.
This slide-show was presented to corporate officials to encourage the integration of social media into clients current marketing mix to improve B2C relations.
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischLars Voedisch
What corporate communicators need to know about social media and what it means for your organization
Linking PR efforts to business objectives
Managing strategic media relations in times of continuous change and crisis
Identifying and understanding the new influencers
Leveraging upcoming trends and opportunities
Presentation by Anne Adrian and Sarah Baughman on Social Media basics for Extension Agents at the Virginia Cooperative Extension In-Service on March 20,2012
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Peppers & Rogers Group has created a five-part agenda for establishing a social media practice that will allow payers, providers, pharma companies and others to do see real economic and relationship impact.
This document provides an overview of a study conducted by ShesConnected Multimedia Corp. on the power of social networking for women. The study utilized a survey of 711 women to understand how and why they use social networks. Key findings include that women are increasingly using social networks for various purposes like promoting businesses and connecting with others. The study also finds that advertisers have been underutilizing social networks as a marketing channel, spending a disproportionately small amount (6.7%) of their online ad budgets on social networks given the engagement of women on these platforms. The document aims to provide insights for advertisers, brands, and agencies to develop more effective social media strategies that leverage the opportunities among women social network users.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
This document discusses social media and Integrity's approach to community involvement. It provides an overview of social media, how consumer use of media has changed, and why brands should engage with social media. Integrity has learned that to participate effectively, one must be prepared to change and learn, prioritize meaningful engagement over messaging, make participation easy, and track results.
Social Media For Sales In The Insurance IndustryRoop & Co.
A presentation, developed by Roop & Co. marketing communcations, that explains how social media can support sales in the insurance industry. It includes statistical data, examples, and quick tips for getting started.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
Thomas Tudehope discusses the importance of social media for businesses. He notes that if businesses are not active on social media, their competitors likely are. He outlines some key trends in social media usage in Australia, including the popularity of Facebook, Twitter, and Pinterest. Tudehope also discusses potential risks of social media for businesses if not properly managed, such as rushing online without a plan or failing to engage audiences. He provides tips on how businesses can effectively use social media to connect with customers, manage crises, and handle criticism.
Similar to Final and more partners presentation, summary (20)
1. Using Social Media to Advance Your Career Rutgers University
By The AndMore Partners November 5, 2012
Summary
Using Social Media to
Advance Your Career
by The AndMore Partners
Professional Science Master’s Program
November 5, 2012
For complete presentation,
please contact us via info on page 10
Your Speakers
Ann Andrews Morris
Principal, AndMore Communications, LLC
• Award-winning global communications executive with
Award winning
more than 20 years of experience in national news media,
international public relations, and corporate
communications.
• AndMore Communications, is a Washington, D.C.-based
firm that provides clients with expertise in strategic
communications, social media, branding, media relations,
and crisis communications.
• Ms. Morris also has worked at ABC News, U.S. News and
World Report, Share Our Strength, The American Red
Cross, Ogilvy Public Relations, United Way of America,
and World Food Program USA.
www.andmorecommunications.com www.andmoreassociates.com 2
All material in this presentation is, unless otherwise stated, the property of the authors. Copyright and other intellectual property laws protect
these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the
copyright holders, is a violation of copyright law.
www.andmorecommunications.com www.andmoreassociates.com 1
2. Using Social Media to Advance Your Career Rutgers University
By The AndMore Partners November 5, 2012
Your Speakers
Robert J. Morris
Principal, AndMore Associates, LLC
• Global business development and consulting firm in
Washington, D.C. Focus on the nexus of agriculture, energy,
and the environment and commercialization and transition of
new scientific and technological innovations.
• Immediate past president of The Sulphur Institute, a
multinational market development industry association
including Fortune 500, energy, natural resource, fertilizer, and
logistics companies. Promote sulphur for investment and
commercial development in global agricultural and industrial
markets.
• B.S. in plant science from Cook College, Rutgers University
and an M.S. in agronomy from Pennsylvania State University
• Multiple board appointments and member of professional
societies.
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Internet Trends in China & India
• 44 per cent of all online users are in Asia
• China is the most socially-engaged market in the world,
with 84% of Internet users contributing at least once a
g
month to either social networking, blogging, video-
uploading, photo-sharing, microblogging or forums. They
are followed by:
Russia
Brazil
India
• 76 percent of China users and 80 percent of Indian social
media users are ‘creators’ of social media.
Source: TheSocialSkinny.com
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these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the
copyright holders, is a violation of copyright law.
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3. Using Social Media to Advance Your Career Rutgers University
By The AndMore Partners November 5, 2012
Internet Trends in the U.S.
• 71% of Americans have access to the Internet
in their homes (up 10% from two years ago)
• 66% of online adults use Facebook
• 20% use LinkedIn
• 16% use Twitter
• 12% use Pinterest
• 12% use Instagram
• 5% use Tumblr
Sources: The Statistical Abstract of the United States, 2012
Pew Research Center’s Internet & American Life Project Surveys, September 2012
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Companies That Are Hiring
Through Social Networks
92%
89%
82%
2010 2011 2012
Source: Jobvite Social Recruiting Survey 2012
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All material in this presentation is, unless otherwise stated, the property of the authors. Copyright and other intellectual property laws protect
these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the
copyright holders, is a violation of copyright law.
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4. Using Social Media to Advance Your Career Rutgers University
By The AndMore Partners November 5, 2012
Hiring Through Social Networks
Through which network have you recruited?
LinkedIn 89.40%
Facebook 27.80%
Twitter 14.20%
0% 20% 40% 60% 80% 100%
Source: Jobvite Social Recruiting Survey 2012
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187 million members in more than 200 countries and
territories.
63 percent of users are located outside of the U.S.
LinkedIn members did nearly 4.2 billion professionally-
oriented searches on the platform in 2011 and are on pace
to surpass 5.3 billion in 2012.
Available in 19 languages: English, Czech, Danish, Dutch,
French, German, Indonesian, Italian, Japanese, Korean,
Malay, Norwegian Polish, Portuguese, Romanian,
Malay Norwegian, Polish Portuguese Romanian
Russian, Spanish, Swedish and Turkish.
• 14 million LinkedIn users in India (Up 300% in two years)
• 2 million LinkedIn users in China (Only available in English
currently) Sources: LinkedIn, Bloomberg
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All material in this presentation is, unless otherwise stated, the property of the authors. Copyright and other intellectual property laws protect
these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the
copyright holders, is a violation of copyright law.
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5. Using Social Media to Advance Your Career Rutgers University
By The AndMore Partners November 5, 2012
Career Success Stories:
The AndMore Partners
• Identified, cultivated and secured new
clients throughout the world
• Conducts market research for partners,
business ventures
• Participates in professional affiliations /
groups to build the business
• Works virtually with clients they have never
met, but found on LinkedIn
t b tf d Li k dI
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To learn more about us and
this presentation, please
contact us:
Ann Bob
Ann Andrews Morris Robert J. Morris
AndMore Communications, LLC AndMore Associates, LLC
ann@andmorecommunications.com bob@andmoreassociates.com.com
www.andmorecommunications.com www.andmoreassociates.com
Twitter.com/AndMoreComm Twitter.com/AndMoreAssoc
LinkedIn.com/in/annandrewsmorris LinkedIn.com/in/rjmorris
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All material in this presentation is, unless otherwise stated, the property of the authors. Copyright and other intellectual property laws protect
these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the
copyright holders, is a violation of copyright law.
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