An Introduction to Affiliate Marketing for the iGaming Industry
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This is intended as a primer for affiliates that are either new to the iGaming industry or considering becoming an iGaming affiliate after having been an affiliate in another sector. This lesson will include: • Basics of the revenue model • Understanding the iGaming lingo • What player values you can expect from different iGaming verticals Nicky Senyard, CEO, Income Access
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Affiliate marketing is a performance-based marketing strategy that allows individuals or businesses (affiliates) to earn a commission by promoting and driving traffic to another company's products or services.
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Affiliate programs are marketing strategies that allow companies to partner with individuals or other companies (affiliates) to promote their products and services. With this program, affiliates earn a commission for every sale, lead, or action generated through their referral link. The affiliate program helps businesses increase sales, reach new audiences, and build relationships with partners. has become a popular and effective way to construct This essay examines the benefits and challenges of affiliate programs and explains how to create a successful program.
Affiliate Program
Affiliate programs offer several benefits for businesses, including:
Increased sales: By partnering with affiliates, businesses can reach new audiences and generate more sales. Affiliates promote the products or services to their followers or network, and the business pays them a commission for each sale or lead they generate.
Cost-effective marketing: Affiliate marketing is a cost-effective way for businesses to promote their products or services. Instead of spending money on traditional advertising methods, such as TV or radio ads, businesses can pay affiliates only when they generate a sale or lead.
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Brand exposure: Affiliate programs can also increase brand exposure and awareness as affiliates promote the products or services to their followers or network. This can lead to new customers discovering the brand and potentially becoming loyal customers in the future.
Improved SEO: Affiliate marketing can also improve a business's search engine optimization (SEO) efforts. As affiliates promote the products or services, they create backlinks to the business's website, which can improve the website's search engine rankings.
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Scope of Affiliate Program
An affiliate program is a type of marketing arrangement in which a company or business pays a commission to an external party (known as an affiliate) for promoting and selling its products or services. The scope of an affiliate program refers to the parameters and extent to which the program operates. Here are some aspects of the scope of an affiliate program:
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Affiliate Marketing is a dynamic and lucrative
method of earning income online, where
individuals or businesses promote products or
services and receive a commission for each
sale, lead, or action generated through their
referral. At its core, affiliate marketing
operates on the principle of revenue sharing,
where merchants reward affiliates for driving
traffic or sales to their business.
Understanding the Basics
Affiliate Marketing is rooted in the concept of
performance-based marketing. Instead of
paying for traditional advertising methods
upfront, merchants pay affiliates only when a
specific action is completed, such as a sale,
lead, or click. This performance-based model
aligns the interests of both parties, as affiliates
are incentivized to generate results for the
merchants they promote.
How Affiliate Marketing Works:
The process of affiliate marketing typically
involves three primary parties: the merchant,
the affiliate, and the customer. The merchant,
also known as the advertiser or retailer, is the
entity that sells the product or service. The
affiliate, often referred to as the publisher,
promotes the merchant's products or services
through various marketing channels. The
customer, of course, is the individual who makes
a purchase or takes the desired action.
When a customer clicks on an affiliate link and
completes the desired action, such as making a
purchase, the affiliate earns a commission. This
commission can vary depending on the
merchant's affiliate program and the terms of
the agreement between the merchant and the
affiliate.
The Role of Affiliates, Merchants, and
Customers
Affiliates play a crucial role in the success of
affiliate marketing by leveraging their platforms,
audience, and marketing skills to drive traffic
and sales for merchants. Affiliates can range
from individuals with personal blogs and socialHow Affiliate Marketing Works:
The process of affiliate marketing typically
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merchant's affiliate program and the terms of
the agreement between the merchant and the
affiliate.
The Role of Affiliates, Merchants, and
Customers
Affiliates play a crucial role in the success of
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audience, and marketing skills to drive traffic
and sales for merchants. Affiliates can range
from individuals with personal blogs and social media accounts to large scale Marketing Institution
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Welcome to the LAC issue of iGB Affiliate! This is the time of year when we map out the opportunities for the 12 months ahead, in both established and emerging channels. From PPC to social video, from voice search optimisation to brand phrases, our expert contributors have it covered. Another essential read is our cover article on increasingly pervasive negative SEO tactics.
The same focus on actionable insights also informs the refreshed conference format at LAC, reorganised as themed tracks rather than by industry. This cross-fertilisation of ideas and bringing together of delegates working in the igaming and financial spaces reflects the real-world experience of today’s affiliate now working across multiple sectors, one of the many key findings of the inaugural iGB Affiliate Survey. Look out for the red speaker boxes at the end of articles for when and where to catch some of our expert contributors during the LAC conference.
iGB Affiliate magazine issue 60 Dec/Jan
This issue, titled "Mobile takes centre stage", discusses Google's long-anticipated move to mobile first. We give you the information you need to know to keep your marketing efforts up to date with Google's latest shift.
We also discuss the ICO letter to UK affiliates, how affiliates could benefit from a potential TV advertising ban and the regulatory changes that are causing a stir in the FX and binary sector.
Illinois - Taking US Lottery Online
Hear the background behind America's pioneering Internet Lottery program from the man responsible for its implementation, Michael Jones the Superintendent for Illinois Lottery.
Michael will be joining us to speak about how Illinois Lottery has become the first lottery to go online in the US, and the processes that have resulted in the Internet Pilot Program. It has been some seven years in the making and since becoming Lottery Superintendant in October 2011, Michael Jones has moved aggressively to set-up the first system in the US to sell lottery tickets over the Internet.
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AAC 2017 - Martin Calvert The constantly changing world of search
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Nick Duddy - NAC 2017: Beyond SEO: Alternative acquisition tools
Nick Duddy - NAC 2017: Beyond SEO: Alternative acquisition tools
Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that res...
Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that res...
Nick Garner - LAC 2017 - The great 'brand phrase' goldmine
Nick Garner - LAC 2017 - The great 'brand phrase' goldmine
Lukasz Zelezny - LAC 2017 - Optimising site structure for indexing
Lukasz Zelezny - LAC 2017 - Optimising site structure for indexing
Jon Epstein - LAC 2017 - Disruptive technologies: AI and the future of market...
Jon Epstein - LAC 2017 - Disruptive technologies: AI and the future of market...
Harry hugo -LAC 2017 - "Social media doesn’t acquire users”: Why you’re wrong
Harry hugo -LAC 2017 - "Social media doesn’t acquire users”: Why you’re wrong
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...
Tal ron drihem and co - LAC 2017 - Clarifying the situation: Legal responsibi...
Tal ron drihem and co - LAC 2017 - Clarifying the situation: Legal responsibi...
Natasha longon - LAC 2017 - Data protection regulations: Are you at risk?
Natasha longon - LAC 2017 - Data protection regulations: Are you at risk?
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
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Judith lewis - LAC 2017 - Walking hand in hand: Combining PR and SEO
Judith lewis - LAC 2017 - Walking hand in hand: Combining PR and SEO
Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy f...
Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy f...
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UiPath Test Automation using UiPath Test Suite series, part 4
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI support
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
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A tale of scale & speed: How the US Navy is enabling software delivery from l...
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
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Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
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Elevating Tactical DDD Patterns Through Object Calisthenics
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Leading Change strategies and insights for effective change management pdf 1.pdf
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Pushing the limits of ePRTC: 100ns holdover for 100 days
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
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A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
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Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Community Day Dubai: AI at Work..
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
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Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
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Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
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Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
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An Introduction to Affiliate Marketing for the iGaming Industry
- 1. Complete Affiliate Marketing Solutions
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