The document discusses how to mobilize media through a news app. It describes how the app was developed to include news, video news, and TV tabs that are manually updated. The app was first released in April 2011 and had over 4,000 active installs in the first month. Future plans include adding widgets for weather, exchange rates and notifications for comments. The document also provides tips for promoting the mobile app through both offline methods like metro ads and online methods like QR codes and news articles. It emphasizes using pre-installs, responsive design, and traffic exchanges with other apps.