This document discusses measuring risks and returns of portfolio managers. It covers three key performance measures: the Treynor measure, Sharpe measure, and Jensen's Alpha. The Sharpe measure evaluates reward per unit of total risk, the Treynor measure evaluates reward per unit of beta risk, and Jensen's Alpha measures actual returns against the CAPM model. The document also discusses how investors apply modern portfolio theory, with some believing markets are strongly efficient so only a naïve diversified portfolio is needed, while others believe in semi-strong efficiency and analyze stocks for a diversified growth portfolio. Diversification, long-term performance measurement, and balancing growth versus diversification are important implications for investors.