The document provides guidance for students to analyze a film poster by annotating how it creates meaning for its target audience. It lists techniques used in effective posters, such as use of photo/mise-en-scene to reflect genre, taglines, certification, credits, references to other works, and stars. Students are instructed to choose a poster and write a mini essay evaluating how it appeals to audiences through these techniques rather than just describing the poster. The document emphasizes that posters rely on audiences' previous understanding and use symbols and connotations to convey messages about the film.