Writing about the trailer and poster 6

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Writing about the trailer and poster 6

  1. 1. Writing about the trailer and poster <br />Coursework year 10 <br />
  2. 2. Firstly! <br />Your poster and trailer have to be of the same film- you have to talk about the idea of a campaign across two different types of media. <br />Poster and trailer stills reflect consistency <br />
  3. 3. What is the moderator looking for? <br /> <br />Compare the impact of two promotional methods used by one film: The trailer and the film poster <br /> <br />Approx 1000 words<br />You need to show awareness of how producers seek to achieve synergy where a particular text can be seen to appear on different media platforms as a media-wide campaign<br />You will need to COMPARE the ways the products promote the product <br />
  4. 4. Key areas to write about <br />* These are the key ones that you are being marked on but don’t forget the other two. For example how does media language create the representation. <br />
  5. 5. Also: <br />What are the typical codes and conventions of the media product?<br />What devices and techniques have been used to produce them?<br />How has the product been adapted to suit a<br /> particular platform?<br />How would the product appeal to its audience?<br />What audience might that be?<br />
  6. 6. You will want to have a still of the poster annotated as well as stills from the trailer- Remember these need to be kept to a few key ones as you should be writing in essay format now. <br />You will need to identify the two key areas: <br />Representation<br />Institution<br />You will also need to show awareness of media language and audience <br />
  7. 7. You will also want to include key stills from the trailer which reflect the key areas.<br />Also you will want to identify key points that evidence a cross media campaign and sense of consistency<br />Represents a sense of danger through the use of canted angle which suggests that something is wrong <br />Key trailer convention <br />Reinforcing patriarchal ideas of masculinity <br />Subverting the male gaze? <br />
  8. 8. The use of key stills will enable you to support the points that you are making <br />
  9. 9. On the next slide is a student exemplar from the board and shows you the way that you could write about the films.<br />The one area that it fell down on was that it did not talk enough about institution<br />For something like Thor it is part of Marvel comics and it is important to understand that institutional context- what impact does this have on the audience and the representations that the trailer portrays? <br />
  10. 10. Mark scheme- 20 marks <br />
  11. 11. Batman ‘The Dark Knight’<br />Poster and Trailer analysis<br />Batman The Dark Knight was released in 2008, and its action packed, enigma filled plot pulled in<br />audiences around the globe. Marketing is the way the film sells itself through both posters and<br />trailers. To appreciate the full marketing of this film, I will be looking at the main poster and trailer<br />used to sell it.<br />The genre of The Dark Knight poster is more of horror than action due to the denotation of The<br />Joker’s white face looming out of the shadows. This connotes something hiding in the shadows, and<br />the visceral reaction is fear, which is what horror films aim to give to the audience.<br />The title, ‘The Dark Knight’ gives an enigma. Most people associate the word ‘knight’ with a knight in<br />shining armour, but by putting the word ‘dark’ in front, a twist is put on to the title. This is because<br />the villain is usually linked with the word ‘dark’. The title makes the audience question Batman’s role<br />as the dark knight – is he a misunderstood hero or the villain? It could also be a play on words, as in<br />dark night. People link dark nights with not being able to see, and with danger.<br />The institutions of this film are ‘Warner Bros’, ‘DC comics’ and ‘Legendary Pictures’. These are big<br />institution names specialising in blockbusters and sci-fi. These give the audience a clue as to what<br />sort of film it will be. Fans of these institutions will be drawn to the film. On the poster they are<br />inconspicuous, perhaps implying that the film is bigger than these well known institutions.<br />The colours and lighting on this poster are dim, with a lot of black, white and some red. The low<br />lighting and black makes The Joker’s white face stand out. White is often used to show the light side<br />of things and the hero, but it is the main colour used for The Joker, who is the villain. This sends<br />mixed signals to the audience, and creates an enigma. The red is the colour of blood, so this could<br />connote violence.<br />The main image on this poster is The Joker. His face is central and in close-up. He is holding a joker<br />card with the Batman on. Although Batman’s stance is powerful, the card is held at a canted angle.<br />All of this suggests a weaker character, one more in the background. This connotes that The Joker is<br />in some way able to manipulate him.<br />The Joker is represented as the villain as the thick, dark clown make-up he wears seems to be hiding<br />his face, and therefore his character. This makes the audience wary of him because his character is<br />unfathomable and unpredictable.<br />The poster is riddled with enigmas such as ‘why is Batman in a joker card?’ ‘Is he trapped in some<br />way?’ The stereotypical image of an all-powerful hero is twisted as The Joker appears strong and<br />Batman weaker.<br />In the trailer the institutions are displayed. Warner Bros, Legendary Pictures & DC Comics fade in<br />through a black background. They are all in silver and appear important.<br />
  12. 12. There are several taglines woven throughout the trailer, all in The Joker’s dialogue(this again<br />suggests he is the main character). There is ‘why so serious?’, ‘Let’s put a smile on that face’ and ‘it’s<br />all part of the plan’ said in cynical, threatening tones. The first two are said sarcastically, as a Joker is<br />usually an image to make people laugh or smile, but in this film he has a terrifying image. The last<br />tagline implies that The Joker has a plan of some sort. This creates an enigma, as the audience want<br />to know what the ‘plan’ is.<br />The main images in this trailer are of chaos and fire. Other main images are skyscrapers, connoting a<br />city setting. One main shot shows Batman stood on a skyscraper alone. This highlights the<br />vulnerable, human side of his personality. The main images move quickly and in a non-chronological<br />order. This creates a disjointed feel.<br />It is hard to determine who is the hero or villain in the trailer. Whilst Batman is seen to be fighting he<br />is more in the background. He is not presented as the traditional hero the audience expects. Both<br />Batman and Joker use the same weapons, and in one shot the diegetic dialogue from The Joker is<br />heard, linking himself to Batman with the claim that they are both ‘outsiders’ and ‘freaks.’<br />Colours and lighting are dark and dim, adding to the mystery of shots. Batman himself is an enigma,<br />always in the dark. The audience is given a feeling of uneasiness, and it creates a threatening<br />atmosphere. More light is usually thrown on The Joker as there is usually fire around him, connoting<br />chaos.<br />The genre of this trailer is action. It is fast-paced and full of explosions and chaos. It makes the<br />audience sit on the edge of their seats. I think that the trailer sells the film well. The action scenes<br />get the adrenaline pumping and hook the audience. The trailer leaves viewers on a cliff-hanger as to<br />whether Batman will save the day or The Joker will come out on top.<br />Overall, I think the trailer is the most effective at promoting ‘The Dark Knight’. It outlines the plot<br />more than the poster, and persuades the audience to go and see it through high-intensity action<br />scenes and enigmas. The poster on the other hand, although creating enigmas, gives no clue to a<br />plot line, and therefore can’t hold attention for as long as the trailer.<br />928 words<br />

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