Film distribution involves marketing and providing films to cinemas and television networks. The distributor acquires rights to the film, then decides on release dates and screens the film in cinemas. They conduct advertising campaigns and organize premieres and screenings to promote the film. Their goal is to financially succeed by marketing, positioning, and publicizing the film.

1. Film Distribution

2. It is the process of launching a film into the
market place, then consequently sustaining
the publics interest.
Distribution includes marketing a film as well
as providing cinemas and television networks
with the film.
What is Film Distribution?

3. The Distributor brings
the film to market,
usually from scratch;
unless it is a sequel.
For a film to be
financially
successful, it has to
be marketed,
positioned and
publicised.
The Distributor

4. In order to distribute a film, they need acquire
the rights for the film.
The stages to acquire the rights of a film:
i. Invest in a films production
ii. Buy the rights to the film after it has been
made.
iii. The Distributor may be part of a large
organisation, they will automatically
distribute.
The Distributor

5. Deciding on a release date
Deciding which cinemas will screen their film
Advertising campaigns (posters, billboards)
Organising premieres and screenings
Booking the talent (Director and Actors) for
interviews and appearances.


The Responsibilities of a Film Distributor

6. There are many distribution companies in the
United Kingdom with diverse funding structures,
aims and marketing plans who are trying to sell
their films in a competitive environment.
The most famous distribution companies:
i. Paramount
ii. Warner Bros.
iii. Disney
iv. Twentieth Century Fox
v. Universal
vi. Working Title
vii. Miramax
viii. Film 4

Distribution Companies

7. There are many distribution companies in the
United Kingdom with diverse funding structures,
aims and marketing plans who are trying to sell
their films in a competitive environment.
The most famous distribution companies:
i. Paramount
ii. Warner Bros.
iii. Disney
iv. Twentieth Century Fox
v. Universal
vi. Working Title
vii. Miramax
viii. Film 4

Distribution Companies