Film distribution is the process of making a film available to audiences through various platforms like TV, cinemas, and DVD. Film distributors determine the marketing strategy and release date, decide which platforms the film will be viewable on, and find the best promotion methods. Some major film distributors in the UK include Vertigo Films, Warner Bros., Universal Pictures UK, Paramount Pictures UK, Pathé Distribution, Walt Disney Studios Motion Pictures UK, Sony Pictures Releasing, and Lionsgate.