This Australian edition of GQ magazine features actor Chris Hemsworth on the cover. The magazine has used Hemsworth, known for playing Thor, to appeal to his large fan base and boost sales. His pose highlights his muscles in a non-excessive way that could appeal to both male and female readers. The masthead uses gold lettering to signify this as the "Men of the Year" issue. Hemsworth is likely featured to appeal specifically to Australian audiences. The tagline and puff promote Hemsworth as the "Man of the Year" and advertise a 60 page special feature inside.

1. Annotation of non-music magazineAnnotation of non-music magazine
using forms and conventionsusing forms and conventions

3. • This Australian edition of GQ magazine features actor Chris
Hemsworth who is known for playing ‘Thor’ so he will have a large
fan base, therefore more people such as his fans will want to
purchase the magazine.
• ‘GQ’ is predominantly focused on the target audience of young
males so they have used Hemsworth as the model as he is seen as
an inspiration to get fit which is reinforced by his pose.
• His pose with his hands on the back of his head highlights his
muscles without trying too hard which may appeal to all genders
which widens their audience. This may countertype the
stereotype because many models for GQ and Vogue reveal a lot
of skin to attract more readers whereas the model is not.
• The model is in a black and white filter and he is not looking at the
camera which provides a sense of distance as he is not being
intimate with the camera but still has a powerful effect in the
image.
•
The ImageThe Image

4. The MastheadThe Masthead
• The ‘GQ’ masthead uses different colours for certain issues and because
GQ are celebrating their ‘Men of the year issue’ they used gold for the
masthead alongside many other features on the cover to make it look
professional. The gold and bold lettering conveys the magazines
significance and being a winner as they are promoting Chris
Hemsworth as their ultimate man of the year.
• ‘Australia’ is inside the ‘GQ’ which portrays the magazines success
worldwide as they have different covers and articles for diverse
countries. As they have editions for several countries, the magazine
has most likely specifically used Australian actor Hemsworth to be on
the cover for ‘Australia’ which may appeal to Australian audiences
more as he may share the readers origin.
• The image of the model is overlapping the masthead giving the image a
more three dimensional effect and despite the masthead being
overlapped; it still remains recognisable to viewers because it is a well
known logo.

5. • The Anchorage is usually located at the top or bottom of a
magazine cover which captures the audiences attention more
as oppose to it being around the image. The anchorage
demonstrates to the reader what will be included inside the
magazine as it is seen as a sneak peak of what is to come.
• ’10th Anniversary’ is seen as very important in the magazine
industry and appeals to viewers of both sexes because the
models they have chosen usually have a varied fan base. The
font is capitalised and spread out to signify that this edition is
special.
The AnchorageThe Anchorage

6. The Tag LineThe Tag Line
• Tag lines are significant features on magazine covers because they
explain further of who is featured in the magazine and what is
inside which goes with the conventions of tag lines because
people usually read them after the masthead.
• The tag line is reasonably small compared to other features on the
cover which is breaking the conventions. The reasoning behind
this is that the tag line is ‘Chris Hemsworth’ and it is small
because the magazine company are confident that readers will
already know of the star and therefore do not need to identify
him.
• ‘Man of the year’ is even smaller which portrays that the
magazine has made it equitably obvious that Hemsworth is the
‘Man of the year’ because he is the star of the cover and his
autograph is overlapping the image displaying his importance
and demonstrating he is the winner.

7. • The puff is placed on the cover to stand
out and is conventionally located in a
shape. In the case of ‘GQ’, they have
used a golden puff to match the
golden theme of the cover with ’60
page special’ which provides the
readers with an idea of what is inside.
The PuffThe Puff
• Underneath the puff is a list of celebrities also featured in the
magazine as part of the ‘special’ to attract more readers as
the celebrities included may bring a larger audience to buy
this edition. The word ‘special’ may make the reader feel
important and deserving of the magazine and it also
conveys that ‘specials’ are unique and not featured in
every magazine.