Film distribution is the process of marketing and releasing a movie to the appropriate target audience. During development, the distribution company considers who the intended audience is and whether the story and characters will appeal to that group. The distribution process involves the producer obtaining rights, filming, post-production, and the distributor developing a release strategy. They then present the film to exhibitors to negotiate showings in cinemas and launch a marketing campaign to the targeted audience.

1. Film
Distribution

2. What is film distribution?
• This is the process of creating a movie with is appropriate to be
watched by a certain audience.
• The distributer’s job is to market and represent your film
• As a film can only be released once it is crucial to get the campaign
for it correct

3. The development
• During the development of a film the film distribution company needs
to think of these things…
Who is the
audience?Who does the
film attract?
Does the story and
characters used
hook the chosen
audience?
What type of audience
has films similar to this
attracted?

4. The
Distribution
Process
Producer gets the rights to
film a movie
Screenplay is created by
one or more writers
The conformation of
finance, cast and crew
Principle photography takes place, in
studios and locations. Continued by
months of post-production and
editing
Distributor's develops release strategy,
considers release date delivery and
takes delivery of a master print
Distributors presents the film to
exhibitors and negotiates
agreements to have it shown in
cinemas
Distributors market the
campaign and launch in to
the target audience
Film runs - extends
any number of weeks
to demand
After it’s run in cinemas, the
film is release in subsequent
windows (home entertainment)