Raster graphics are made up of pixels arranged to form an image. The file size depends on the number of pixels, so higher resolution images have larger file sizes. Raster graphics are good for detailed images but quality degrades when scaled up. Vector graphics use mathematical formulas and can be scaled without quality loss. Common file formats include JPEG for photos, PNG for web images, and AI/EPS for vectors. Files are optimized for web by reducing file size without degrading quality too much. Assets are well-organized using descriptive folder and file naming conventions to facilitate easy searching and management.