SlideShare a Scribd company logo
Social Media as an Activation Channel
Putting You at the centre of 
You 
Feeds the
Getting the basics right 
Think about what stats/data people might want to share 
Make it easy for them to share –include the stats/data in the pre-filled share message 
Feature share buttons prominently to encourage sharing
Facebook 
Twitter 
StumbleUpon 
Reddit 
Taboola 
LinkedIn
Top-line Results: 
46.5Kplays 
4:25Avgtime on site 
60links 
2K social shares
Forum Seeding 
By seeding the quiz on relevant fan forums we were able to drive traffic to the quiz and increase the number of plays against different teams to ensure we had enough data to use for journalists. 
It also stimulated conversation on the forums with people posting their own scores and commenting on how rival teams were performing.
Reddit
StumbleUpon
Taboola
Social Influencers 
The quiz was shared by various social influencers including football presenters and commentators.
PR & Blogger Outreach
Top-line Results: 
27bloggers entered the competition 
3Kpage views 
4.4Ksocial votes
Top-line Results: 
27bloggers entered the competition 
3Kpage views 
4.4Ksocial votes
Top-line Results: 
Over 27K visits 
Secondmost viewed landing page (homepage first) 
3:15Avgtime on site 
14links 
4Ksocial shares
Coverage & Links
Reddit
StumbleUpon
Social Influencers 
The game was shared by numerous influential tweeters including the following.
Thanks! 
Laura Crimmons 
Social & PR Manager 
@lauracrimmons 
laura.crimmons@branded3.com

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