This document describes an online press release distribution service for $5 that provides multimedia capabilities and social sharing buttons. For additional fees, press releases can be showcased to over 20 million LinkedIn connections, include a retweetable tweet, or be delivered within one day. The service aims to increase visibility and search engine optimization for businesses through online press releases, audience comments, and news aggregator placement.
The document discusses StoryCrafter, a tool from Edelman that helps companies create social media-friendly news releases. It allows companies to quickly publish announcements online that integrate various media and promote engagement through comments, links, and RSS feeds. When companies use StoryCrafter and a linked news site as part of their daily communications, it helps them join relevant conversations and gain recognition from search engines.
Figaro Social Media: Social Media as an Activation ChannelLaura Crimmons
The document discusses strategies for using social media as an activation channel to promote content. It recommends getting the basics right by including relevant stats people can share and prominently featuring share buttons. It also discusses seeding content on forums to drive traffic and conversations, partnering with social influencers, conducting blogger and PR outreach, and generating coverage and links to drive social shares and traffic. Metrics provided include plays, time on site, links, and social shares.
The document provides an overview of FINRA regulations regarding the use of social media by financial services firms and member organizations. It summarizes perspectives from FINRA and industry members on key issues such as:
1) Whether social media communications should be considered a new category of "Interactive Electronic Communications" separate from existing categories like advertisements or correspondence.
2) Responsibility for third-party content shared or displayed on social media pages controlled by member firms.
3) How member firms should supervise employees' personal use of social media given that most social platforms are outside the firms' direct control.
The document analyzes these perspectives and also provides context on social media usage statistics. It aims to help align FIN
Universities are increasingly using social media to engage with current and prospective students. Platforms like Facebook, Twitter, YouTube and Instagram allow schools to share information about courses, events and campus life. However, institutions must consider privacy and legal issues to ensure their social media use complies with regulations and does not damage their reputation.
A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.
ScreamingMedia acquired two companies, changing its original business model of distributing content to websites to focusing on distributing financial data and market news. It also began exploring new distribution methods like mobile phones. This prompted a rebranding to create a new name, logo, and story that represented its three new business units of financial services, business information, and access solutions for non-web distribution. The new name, Pinnacor, was chosen to be more business-focused and neutral to appeal to all markets. A new website, marketing materials, and announcement of the rebranding helped communicate the changes to customers, partners and prospects.
This document describes an online press release distribution service for $5 that provides multimedia capabilities and social sharing buttons. For additional fees, press releases can be showcased to over 20 million LinkedIn connections, include a retweetable tweet, or be delivered within one day. The service aims to increase visibility and search engine optimization for businesses through online press releases, audience comments, and news aggregator placement.
The document discusses StoryCrafter, a tool from Edelman that helps companies create social media-friendly news releases. It allows companies to quickly publish announcements online that integrate various media and promote engagement through comments, links, and RSS feeds. When companies use StoryCrafter and a linked news site as part of their daily communications, it helps them join relevant conversations and gain recognition from search engines.
Figaro Social Media: Social Media as an Activation ChannelLaura Crimmons
The document discusses strategies for using social media as an activation channel to promote content. It recommends getting the basics right by including relevant stats people can share and prominently featuring share buttons. It also discusses seeding content on forums to drive traffic and conversations, partnering with social influencers, conducting blogger and PR outreach, and generating coverage and links to drive social shares and traffic. Metrics provided include plays, time on site, links, and social shares.
The document provides an overview of FINRA regulations regarding the use of social media by financial services firms and member organizations. It summarizes perspectives from FINRA and industry members on key issues such as:
1) Whether social media communications should be considered a new category of "Interactive Electronic Communications" separate from existing categories like advertisements or correspondence.
2) Responsibility for third-party content shared or displayed on social media pages controlled by member firms.
3) How member firms should supervise employees' personal use of social media given that most social platforms are outside the firms' direct control.
The document analyzes these perspectives and also provides context on social media usage statistics. It aims to help align FIN
Universities are increasingly using social media to engage with current and prospective students. Platforms like Facebook, Twitter, YouTube and Instagram allow schools to share information about courses, events and campus life. However, institutions must consider privacy and legal issues to ensure their social media use complies with regulations and does not damage their reputation.
A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.
ScreamingMedia acquired two companies, changing its original business model of distributing content to websites to focusing on distributing financial data and market news. It also began exploring new distribution methods like mobile phones. This prompted a rebranding to create a new name, logo, and story that represented its three new business units of financial services, business information, and access solutions for non-web distribution. The new name, Pinnacor, was chosen to be more business-focused and neutral to appeal to all markets. A new website, marketing materials, and announcement of the rebranding helped communicate the changes to customers, partners and prospects.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
The document discusses social media strategies and marketing. It outlines elements that should be part of a marketing strategy like blogs, social networking, discussions. It discusses how marketing budgets are shifting from awareness spending to engagement metrics. Communities are highlighted as the most important interactive information source that can boost loyalty, gain insights, and gain control. Case studies of companies like Nike, Bank of America, and CNN using online communities successfully are provided.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
The document outlines Gale Technologies' proposed social media marketing strategy and plan. It includes goals to increase website traffic and branding through content creation and promotion across social networks. The plan details creating educational content, promoting webinars, and engaging with influencers to build an online community and generate leads at a lower cost than traditional methods. Benchmark data shows Gale's current minimal social media presence compared to competitors who actively use platforms like Twitter, Facebook, and LinkedIn for marketing. The proposed plan establishes targets and timelines for building profiles, posting original content, and engaging with customers across multiple social networks and blogs.
B2B Benchmarking Series: Agency use of social mediaAndrew Dalglish
> Are your peers using social media marketing techniques?
> What specifically are they doing?
> How are they performing against key success metrics?
B2B Marketing’s latest benchmarking report, based on a survey of 274 client-side B2B marketers conducted by Circle Research, maps out the B2B social media landscape. In doing so it provides a definitive peer based point of comparison for marketers.
Here we share highlights from agency respondents to the survey NOT included in the report.
Highlights from the client-side view can be found here - <a>The B2B Research Blog</a>
How to Generate Registrations and Attendees to Your Virtual EventDennis Shiao
If you produce a virtual event and no one attends, does it make a sound? In this presentation, Dennis provides tips and strategies for generating registrations and attendees for your next virtual event.
How Online Communities And Social Media Work TogetherMariano Caceres
This document discusses how online communities and social media can work together effectively. It begins by outlining the guiding principles of engagement and noting that deeper engagement across multiple channels leads to better outcomes. It then reviews the strengths and weaknesses of social media (wide reach but shallow engagement) and online communities (deeper engagement but require joining). The key is using them together - social media brings people to the community for deeper discussion and engagement. The rest of the document provides advice on setting up social media accounts and online communities, curating and sharing content across both, and measuring results.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Nuke Suite is a social media management platform that allows users to engage audiences, answer customer questions, analyze social media performance, enrich the fan experience with apps and contests, capture user data, and convert fans into customers by feeding data into CRMs. It offers tools to publish and plan posts across networks, manage user feedback, generate reports, create custom apps and contests, and target audiences. Nuke Suite provides support through documentation, videos, and phone/email assistance to help users effectively manage their social media presence and marketing.
This document discusses social media management packages for businesses. It provides an overview of social media and its importance. It then outlines a roadmap for a social media campaign and examples of customizing social media profiles and pages. Finally, it presents three social media management package options that differ in features and monthly costs, ranging from $300 to $900.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
The document outlines 7 steps for developing a community manager for social and mobile media strategies:
1) Admit the importance of social media and community building.
2) Develop a brand community strategy by identifying goals, benefits, and using models to guide strategy.
3) Dedicate proper staffing resources including hiring a community manager with the right skills and personality.
4) Establish the duties and responsibilities of the community manager role and supporting teams.
5) Create perspective by filtering social media technologies and audiences.
6) Establish metrics to measure community engagement and success.
7) Think innovatively about how to leverage community input and speed of communication.
The document outlines a social media implementation workshop that covers listening to online conversations, planning a social media strategy, building advocate communities, controlling conversations with engagement policies, and measuring success. It provides examples of different community models and free tools for social media monitoring and measurement.
This document provides a social media strategy for Flint Engines to engage their target audiences of equipment operators, owners, renters, and buyers. It identifies key social media channels like LinkedIn, YouTube, Facebook, blogs and online communities. For each channel, it outlines objectives, content strategies, and metrics for measuring success. The goal is to establish Flint Engines as an industry thought leader and grow brand awareness among current and potential customers through relevant and engaging content across multiple social media platforms.
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
Learn24 SEO & Social Media PresentationDerek Edmond
Presentation from the Learn24 Event this past March 2010.
Specific objectives:
* Uncovering SEO opportunities with content
* Building inbound links via Social Media
* Creating content & SEO strategies in coordination with social media initiatives
http://learn24web.com/
http://www.komarketingassociates.com/blog/b2b-content-marketing-summit-commentary/
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
If job boards died - where would you get your candidates?Jobs2web
The document discusses alternatives to traditional job boards for recruiting candidates, including search engine optimization, social networks like LinkedIn and Facebook, job aggregators, building an online talent community, and enhancing company career sites. It provides examples of how to use these channels and measure their effectiveness through metrics like increased site traffic, applicants, hires, and cost savings over time.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
The document discusses social media strategies and marketing. It outlines elements that should be part of a marketing strategy like blogs, social networking, discussions. It discusses how marketing budgets are shifting from awareness spending to engagement metrics. Communities are highlighted as the most important interactive information source that can boost loyalty, gain insights, and gain control. Case studies of companies like Nike, Bank of America, and CNN using online communities successfully are provided.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
The document outlines Gale Technologies' proposed social media marketing strategy and plan. It includes goals to increase website traffic and branding through content creation and promotion across social networks. The plan details creating educational content, promoting webinars, and engaging with influencers to build an online community and generate leads at a lower cost than traditional methods. Benchmark data shows Gale's current minimal social media presence compared to competitors who actively use platforms like Twitter, Facebook, and LinkedIn for marketing. The proposed plan establishes targets and timelines for building profiles, posting original content, and engaging with customers across multiple social networks and blogs.
B2B Benchmarking Series: Agency use of social mediaAndrew Dalglish
> Are your peers using social media marketing techniques?
> What specifically are they doing?
> How are they performing against key success metrics?
B2B Marketing’s latest benchmarking report, based on a survey of 274 client-side B2B marketers conducted by Circle Research, maps out the B2B social media landscape. In doing so it provides a definitive peer based point of comparison for marketers.
Here we share highlights from agency respondents to the survey NOT included in the report.
Highlights from the client-side view can be found here - <a>The B2B Research Blog</a>
How to Generate Registrations and Attendees to Your Virtual EventDennis Shiao
If you produce a virtual event and no one attends, does it make a sound? In this presentation, Dennis provides tips and strategies for generating registrations and attendees for your next virtual event.
How Online Communities And Social Media Work TogetherMariano Caceres
This document discusses how online communities and social media can work together effectively. It begins by outlining the guiding principles of engagement and noting that deeper engagement across multiple channels leads to better outcomes. It then reviews the strengths and weaknesses of social media (wide reach but shallow engagement) and online communities (deeper engagement but require joining). The key is using them together - social media brings people to the community for deeper discussion and engagement. The rest of the document provides advice on setting up social media accounts and online communities, curating and sharing content across both, and measuring results.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Nuke Suite is a social media management platform that allows users to engage audiences, answer customer questions, analyze social media performance, enrich the fan experience with apps and contests, capture user data, and convert fans into customers by feeding data into CRMs. It offers tools to publish and plan posts across networks, manage user feedback, generate reports, create custom apps and contests, and target audiences. Nuke Suite provides support through documentation, videos, and phone/email assistance to help users effectively manage their social media presence and marketing.
This document discusses social media management packages for businesses. It provides an overview of social media and its importance. It then outlines a roadmap for a social media campaign and examples of customizing social media profiles and pages. Finally, it presents three social media management package options that differ in features and monthly costs, ranging from $300 to $900.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
The document outlines 7 steps for developing a community manager for social and mobile media strategies:
1) Admit the importance of social media and community building.
2) Develop a brand community strategy by identifying goals, benefits, and using models to guide strategy.
3) Dedicate proper staffing resources including hiring a community manager with the right skills and personality.
4) Establish the duties and responsibilities of the community manager role and supporting teams.
5) Create perspective by filtering social media technologies and audiences.
6) Establish metrics to measure community engagement and success.
7) Think innovatively about how to leverage community input and speed of communication.
The document outlines a social media implementation workshop that covers listening to online conversations, planning a social media strategy, building advocate communities, controlling conversations with engagement policies, and measuring success. It provides examples of different community models and free tools for social media monitoring and measurement.
This document provides a social media strategy for Flint Engines to engage their target audiences of equipment operators, owners, renters, and buyers. It identifies key social media channels like LinkedIn, YouTube, Facebook, blogs and online communities. For each channel, it outlines objectives, content strategies, and metrics for measuring success. The goal is to establish Flint Engines as an industry thought leader and grow brand awareness among current and potential customers through relevant and engaging content across multiple social media platforms.
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
Learn24 SEO & Social Media PresentationDerek Edmond
Presentation from the Learn24 Event this past March 2010.
Specific objectives:
* Uncovering SEO opportunities with content
* Building inbound links via Social Media
* Creating content & SEO strategies in coordination with social media initiatives
http://learn24web.com/
http://www.komarketingassociates.com/blog/b2b-content-marketing-summit-commentary/
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
If job boards died - where would you get your candidates?Jobs2web
The document discusses alternatives to traditional job boards for recruiting candidates, including search engine optimization, social networks like LinkedIn and Facebook, job aggregators, building an online talent community, and enhancing company career sites. It provides examples of how to use these channels and measure their effectiveness through metrics like increased site traffic, applicants, hires, and cost savings over time.
Similar to NCP Model for Measuring Social Capital (20)
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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3 Simple Steps To Buy Verified Payoneer Account In 2024
NCP Model for Measuring Social Capital
1.
2. Gaming SoftwareCatherine Sherwood: Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada. NCP Model – Case Examples
3. NCP Model – Case Examples NCP Model – Case Examples
4. Economic Development Consortium: NCP Model – Case Examples Consortium of small business loan associations, venture capital groups and government economic development organizations trying to draw in participation from small and start-up businesses. Social Media Ecosystem Partners Authors (website, email, newspaper) Consortium Member Organizations Marketing Agent Customers Small / Start-Up Businesses Sponsored Group 3 Targeted Groups Fan Page Online Articles Weekly Newsletter Account