Brighton SEO: Breaking SEO out of Silos with PR &Marketing

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3 likes•25,716 views

How to get SEO teams fully involved in the marketing mix by using PR strategies/campaigns that fully support business objectives and help to get internal client teams on board.

Marketing

@lauracrimmons#BrightonSEO
Show the value you can add to them

@lauracrimmons#BrightonSEO
Source: GWI UK Market Report Q1 2014

@lauracrimmons#BrightonSEO
Source: Ofcom Communications Market Report 2014

@lauracrimmons#BrightonSEO
Source: Adobe Digital Distress 2013

@lauracrimmons#BrightonSEOSource: GWI Media Consumption –Q3 2014

@lauracrimmons#BrightonSEO
Make them feel included

@lauracrimmons#BrightonSEO
Questions to ask…
•What activity have they got coming up that you could support?
•What are their KPIs and how can your activity help meet them?

@lauracrimmons#BrightonSEO
Potential Assets
Advertising campaigns
Internal PR campaigns
Client Data
Events & Exhibitions

@lauracrimmons#BrightonSEO
Prove the success

@lauracrimmons#BrightonSEO
How..?
•Take them through some recent case studies
•Show them the great relationships you’ve got

@lauracrimmons#BrightonSEO
In Summary…
•Show how you can help
•Include them
•Show the proof
And if that still doesn’t work...
Prove them wrong

@lauracrimmons#BrightonSEO
How do I know it works?

@lauracrimmons#BrightonSEO
Premier League Quiz
46.5K plays
4:25 Avgtime on site
60 links
Coverage in the Sun, Metro, Liverpool Echo
2K social shares

@lauracrimmons#BrightonSEO
Debt Map
30,428 views
1:54 Avgtime on site
45 links
Coverage on the BBC, Guardian, Independent etc

@lauracrimmons#BrightonSEO
Thanks!
Laura Crimmons
Social & PR Manager
@lauracrimmons
laura.crimmons@branded3.com

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