Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

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In this session, Laura explores the trends everyone’s talking about that will affect Social Media and Digital PR in 2015 and how marketers can employ strategies to adapt to these trends and generate tangible business results.

Marketing

@lauracrimmons #FigDigSocial
2015 the year of…

@lauracrimmons #FigDigSocial
Getting the basics right

@lauracrimmons #FigDigSocial
1024 x 512px
Kevan Lee, Buffer

@lauracrimmons #FigDigSocial
Visual Marketing

@lauracrimmons #FigDigSocial
Instagram king of engagement

@lauracrimmons #FigDigSocial
Tips for success…
• Be creative – don’t just share boring product shots
• Think about what your audience wants to see (or better still ask them!)
• Offer exclusives/behind the scenes content
• Re-share customer images/videos

@lauracrimmons #FigDigSocial
The Video Battle

@lauracrimmons #FigDigSocial
Tips for success…
• Video doesn’t have to be expensive
• Don’t produce video content for the sake of it
• Upload video using each native upload for maximum exposure and engagement
• Consider using influencers carefully

@lauracrimmons #FigDigSocial
Social Search

@lauracrimmons #FigDigSocial
Media Battles

@lauracrimmons #FigDigSocial
Tips for success…
• Learn from the media and social platforms – understand the new agenda
• Reference trending topics to improve reach
• ‘Snackable’ content works well on mobile but don’t forget about long-form for
desktop

@lauracrimmons #FigDigSocial
Continued push to paid
media

@lauracrimmons #FigDigSocial
Facebook organic reach…

@lauracrimmons #FigDigSocial
Google+ is still trying…

@lauracrimmons #FigDigSocial
Tips for success…
• Make wise investments – learn from the data
• Test and refine
• Look at where the most engaged/profitable audience is

@lauracrimmons #FigDigSocial
Social Commerce

@lauracrimmons #FigDigSocial
Tips for success…
• Don’t try to sell but make it easy for customers to buy
• Solve problems and inspire audience
• Make the sell subtle

@lauracrimmons #FigDigSocial
Tips for success…
• Set SMART objectives – at the start!
• Have the tools for measurement in place before the campaign
• Benchmark against your own success, not other peoples’
• Don’t just look at your own campaigns, look at how you impact wider
campaigns/marketing initiatives

@lauracrimmons #FigDigSocial
Thanks!
Laura Crimmons
Head of PR & Social
@lauracrimmons
laura.crimmons@branded3.com

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