Branding In The Digital World - How To Do Company, Product & Personal Branding

P R A T I K D H O L A K I Y A
Branding In The
Digital World
www.e2msolutions.com

@DholakiyaPratik

What is branding?

@DholakiyaPratik

Branding is all of the ways you
establish an image of your
company, your product(s) or of
yourself in your customers’ eyes.

@DholakiyaPratik


@DholakiyaPratik
Must Follow
SEO Expert
C o n t r i b u t i n g T o


@DholakiyaPratik
I Have Spoken At:

Types of branding..

@DholakiyaPratik

1. Company Branding

2. Product Branding

3. Personal Branding

4. Public Branding

5. Celebrity Branding

6. Global Branding

7. Luxury Branding

8. Corporate Branding

9. Geographical Branding

10. Retail Branding

11. Co-Branding

12. Cross-Culture Branding

13. Community Branding

14. Employer Branding

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But let’s focus on..

@DholakiyaPratik

A. Company Branding

B. Product Branding

C. Personal Branding


@DholakiyaPratik

Company Branding

@DholakiyaPratik

1. Deﬁne your brand

@DholakiyaPratik

1. What is your company’s mission?

2. Beneﬁts & features of your products & services

3. What do your customers & prospects already think of your company?

4. What qualities do you want them to associate with your company?


Source: Entrepreneur.com

2. Create a logo that your
customers can recall easily

@DholakiyaPratik


@DholakiyaPratik

3. Have appropriate brand
messaging

@DholakiyaPratik

4. Deﬁne an easy to remember
‘tagline’

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5. Get all marketing colleteral
in sync

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6. Be consistent everywhere

@DholakiyaPratik

Channels to use for Company
Branding

@DholakiyaPratik

1. Search Engine Optimization (SEO)

2. Search Engine Marketing (Paid Channels)

3. Social Media Marketing

4. Content Marketing

5. Digital PR/Ofﬂine PR

6. Inﬂuencer Marekting


@DholakiyaPratik

7. Word Of Mouth

8. Excellent Customer Service

9. Over Delivery Of Work (Happy Clients J)

10. Brand Advocates – (Your Employees)

11. Television & Mainstream Media


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Success Stories

@DholakiyaPratik


@DholakiyaPratik
Video-https://www.youtube.com/watch?v=2v7jUPucV64


@DholakiyaPratik
Video-https://www.youtube.com/watch?v=sCSIr5ekLw4


@DholakiyaPratik
Video-https://www.youtube.com/watch?v=4MG8KmQhtpA

Product Branding


@DholakiyaPratik

1. Inﬂuencer blogging


@DholakiyaPratik

2. Monetize giveaways and
contests


@DholakiyaPratik

3. Create customer loyalty
program


@DholakiyaPratik

4. Prepare an afﬁliate program


@DholakiyaPratik

5. Provide special offers and
freebies


@DholakiyaPratik

6. Build strong customer
relationships


@DholakiyaPratik

7. Personalize the experience


@DholakiyaPratik

8. Focus on user generated
content


@DholakiyaPratik

9. Be active. Everywhere.


@DholakiyaPratik

10. Create youTube videos/
work with youtubers


@DholakiyaPratik

Video–https://www.youtube.com/watch?v=JR3B8BbN1VU&feature=youtu.be
ImageSource:Google.com

11. Partner with inﬂuencers


@DholakiyaPratik

Personal Branding


@DholakiyaPratik

“Building a recognizable
personal brand opens
professional opportunities.”

Source: QuickSprout.com

Such as..

@DholakiyaPratik

A. A better job

B. Better contacts and clients for your company

C. Industry recognition

D. And many many many more


@DholakiyaPratik

Source: QuickSprout.com

What you need..

@DholakiyaPratik

A. Professionally Designed Website

B. Professionally Clicked Photos

C. Social Media Presence

D. An Email Signature To Represent Your Brand

E. Public Presence & Availability


@DholakiyaPratik

How to Build Strong Personal
Brand

@DholakiyaPratik

1. Be approachable

@DholakiyaPratik

2. Have consistency

@DholakiyaPratik

3. Be extremely active on social
media

@DholakiyaPratik

4. Deﬁne your target audience &
communicate with them often

@DholakiyaPratik

5. Write for industry leading
blogs/magazines

Sharing is caring (building)

@DholakiyaPratik

6. Be yourself

@DholakiyaPratik

7. Build relationships

@DholakiyaPratik

8. Help others

@DholakiyaPratik

9. Speak at industry conferences

@DholakiyaPratik

10. Conduct workshops & share
knowledge for free

@DholakiyaPratik

Branding demands commitment;
commitment to continual re-invention;
striking chords with people to stir their
emotions; and commitment to imagination.

It is easy to be cynical about such things,
much harder to be successful.

~ Richard Branson

@DholakiyaPratik

This is just 1% of what Branding is all
about.

@DholakiyaPratik

Any questions?

@DholakiyaPratik

Thank You… &
Keep In Touch!
Twitter
Instagram
LinkedIn
Email
C O - F O U N D E R
@dholakiyapratik
instagram.com/pratikdholakiya
linkedin.com/in/pratikdholakiya
web@pratikdholakiya.com

@DholakiyaPratik

Branding In The Digital World - How To Do Company, Product & Personal Branding

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