Figaro social in 2015 what you might have missed

•

2 likes•1,249 views

Communications Director Laura Crimmons takes a look at the the biggest updates to rock the social media world in 2015 and asks what these mean for brands.

@lauracrimmons #FigDigSocial
Laura Crimmons
Head of PR & Social

@lauracrimmons #FigDigSocial
Where were
we at the
end of 2014?

@lauracrimmons #FigDigSocial
So what has
2015 brought
us?

@lauracrimmons #FigDigSocial
January: Facebook
Conversion Lift launches

@lauracrimmons #FigDigSocial
Measurement and ROI is on
everyone’s radar (including the
channels) so make the most of
the tools available to you.

@lauracrimmons #FigDigSocial
January: Twitter Video
launches

@lauracrimmons #FigDigSocial
Video is king on nearly all
channels now and they all want
you to use the native upload

@lauracrimmons #FigDigSocial
January: Vine Kids
launches

@lauracrimmons #FigDigSocial
February: YouTube Kids
launches

@lauracrimmons #FigDigSocial
Niche content platforms are
popping up all the time, make
sure you’re using the right
channel for the right audience.

@lauracrimmons #FigDigSocial
February: Amazon
Giveaways

@lauracrimmons #FigDigSocial
Easy way to run giveaways (if
these are part of your strategy)

@lauracrimmons #FigDigSocial
March: Facebook Expat
targeting

@lauracrimmons #FigDigSocial
Great solution for any
businesses targeting expats e.g.
international payments, travel

@lauracrimmons #FigDigSocial
May: Google indexes
tweets

@lauracrimmons #FigDigSocial
More SERP real estate

@lauracrimmons #FigDigSocial
June: Pinterest
introduces Buyable Pins

@lauracrimmons #FigDigSocial
Now brands can drive direct
revenue not just traffic from
Pinterest

@lauracrimmons #FigDigSocial
June: Instagram updates
‘Explore’

@lauracrimmons #FigDigSocial
More opportunities to get your
imagery in front of an
Instagram audience

@lauracrimmons #FigDigSocial
June: Snapchat native
video ads

@lauracrimmons #FigDigSocial
Immersive video format to
drive your message to a young
audience.

@lauracrimmons #FigDigSocial
June: Instagram expands
Ad offering

@lauracrimmons #FigDigSocial
Brands can finally easily drive
traffic to their website from
Instagram

@lauracrimmons #FigDigSocial
August: Instagram’s new
photo sizes

@lauracrimmons #FigDigSocial
Now brands don’t have to shoot
photos especially from
Instagram and can keep
consistency across channels.

@lauracrimmons #FigDigSocial
August: YouTube Gaming
launches

@lauracrimmons #FigDigSocial
Niche content channels
continuing to roll out.

@lauracrimmons #FigDigSocial
September: Facebook
test immersive ads

@lauracrimmons #FigDigSocial
Immersive experience being
tested and rolled out across
most channels

@lauracrimmons #FigDigSocial
September: Facebook
Page updates

@lauracrimmons #FigDigSocial
More control over the key
information on the page and
CTAs

@lauracrimmons #FigDigSocial
Working together is key

@lauracrimmons #FigDigSocial
Thanks!
Laura Crimmons
Head of PR & Social, Branded3
@lauracrimmons
laura.crimmons@branded3.com

With the launch of the Apple Watch in April this year, consumers are now even more connected to the digit world. This gives brands an opportunity to market their products and services even more effectivity, being front of mind at all the decision points. But how can a brand use search in the wearable market and what does a wearable search strategy look like? This session will look to address some of the search engine implications of small technology and how to capitalise on the traffic opportunity.

Figaro Social Media - Powering Campaigns with Social Media

Branded3

Figaro Search: Don't go viral, go useful

Branded3

Figaro Content Marketing Seminar: How many content marketers does it take to ...

Branded3

Content Marketing Masters: Guerrilla User Testing Content Marketing - Stephen...

Branded3

Analytics platforms give us an insight into how customers engage with content, but in order to understand why our content is working we need to go deeper with our users. We know that user signals are becoming more intrinsic to Google’s algorithms, but how do we influence users to do what we want on our website? Stephen discusses what we should be looking at and how we should be measuring it without the big budgets required for lab testing.

Figaro Search: User Engagement in 2015

Branded3

Figaro: Why Online Retailers Need to Start Engaging

Branded3

Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

Branded3

Branded3's Best Reads

Branded3

Digital Health Check & Marketing Summit: It's who you know... not what you kn...

Branded3

Content marketing in 2016 - #FigDigContent

Branded3

Figaro Multi Channel Marketing Seminar: Why You Should Let Your Customers Det...

Branded3

Measuring Content Marketing - Branded3 & Sky at #FigDigConf

Branded3

Social media strategy for local businesses

Branded3

Mobile Apps vs. Mobile Web

Branded3

Figaro 2016 - Generating links and social engagement in the financial industry

Branded3

Figaro Digital Search Seminar: SEO Still Contributes in 2015 - Mike Jeffs

Branded3

Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016

Branded3

The Future of PR - @lauracrimmons at Figaro Digital

Branded3

Second screen search: how mobile SEO became the only SEO

Branded3

Digital Olympus Tried and tested link acquisition tactics for success

Laura Crimmons

Figaro: Powering campaigns with social media

Laura Crimmons

Viewers also liked

Figaro Digital: Search Marketing To The Connected Consumer

Branded3

Figaro Social Media - Powering Campaigns with Social Media

Branded3

Figaro Search: Don't go viral, go useful

Branded3

Figaro Content Marketing Seminar: How many content marketers does it take to ...

Branded3

Content Marketing Masters: Guerrilla User Testing Content Marketing - Stephen...

Branded3

Figaro Search: User Engagement in 2015

Branded3

Figaro: Why Online Retailers Need to Start Engaging

Branded3

Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

Branded3

Branded3's Best Reads

Branded3

Digital Health Check & Marketing Summit: It's who you know... not what you kn...

Branded3

Content marketing in 2016 - #FigDigContent

Branded3

Figaro Multi Channel Marketing Seminar: Why You Should Let Your Customers Det...

Branded3

Measuring Content Marketing - Branded3 & Sky at #FigDigConf

Branded3

Social media strategy for local businesses

Branded3

Mobile Apps vs. Mobile Web

Branded3

Figaro 2016 - Generating links and social engagement in the financial industry

Branded3

Figaro Digital Search Seminar: SEO Still Contributes in 2015 - Mike Jeffs

Branded3

Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016

Branded3

The Future of PR - @lauracrimmons at Figaro Digital

Branded3

Second screen search: how mobile SEO became the only SEO

Branded3

Viewers also liked (20)

Figaro Digital: Search Marketing To The Connected Consumer

Figaro Social Media - Powering Campaigns with Social Media

Figaro Search: Don't go viral, go useful

Figaro Content Marketing Seminar: How many content marketers does it take to ...

Content Marketing Masters: Guerrilla User Testing Content Marketing - Stephen...

Figaro Search: User Engagement in 2015

Figaro: Why Online Retailers Need to Start Engaging

Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

Branded3's Best Reads

Digital Health Check & Marketing Summit: It's who you know... not what you kn...

Content marketing in 2016 - #FigDigContent

Figaro Multi Channel Marketing Seminar: Why You Should Let Your Customers Det...

Measuring Content Marketing - Branded3 & Sky at #FigDigConf

Social media strategy for local businesses

Mobile Apps vs. Mobile Web

Figaro 2016 - Generating links and social engagement in the financial industry

Figaro Digital Search Seminar: SEO Still Contributes in 2015 - Mike Jeffs

Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016

The Future of PR - @lauracrimmons at Figaro Digital

Second screen search: how mobile SEO became the only SEO

Similar to Figaro social in 2015 what you might have missed

Digital Olympus Tried and tested link acquisition tactics for success

Laura Crimmons

Figaro: Powering campaigns with social media

Laura Crimmons

Figaro Social Media Seminar: Finding your audience on social media - Laura Cr...

Branded3

Figaro: Finding Your Audience on Social Media

Laura Crimmons

Brighton SEO: Breaking SEO out of Silos with PR &Marketing

Laura Crimmons

FoMO driven culture at the enterprise - What we can do to stay productive

Daiany Palacios

Selling yourself short: The value youre not reporting on from your digital pr...

Laura Crimmons

Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...

Wild Apricot

If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media. In this free webinar, you will learn: - 7 common pitfalls that make your social updates less effective, and what to do instead - The real strategies that nonprofits use to find success through social media - A simple process to create engaging content on social media that your members and donors will love

Visual social media and digital methods

Tim Highfield

Luminis Session - ML, TechCrunch, Hype, AI and no ironies

Thiago de Faria

Popshort's Insights Into the Social Video Landscape By Peyton Dougherty

Marketing Land

Similar to Figaro social in 2015 what you might have missed (11)

Digital Olympus Tried and tested link acquisition tactics for success

Figaro: Powering campaigns with social media

Figaro Social Media Seminar: Finding your audience on social media - Laura Cr...

Figaro: Finding Your Audience on Social Media

Brighton SEO: Breaking SEO out of Silos with PR &Marketing

FoMO driven culture at the enterprise - What we can do to stay productive

Selling yourself short: The value youre not reporting on from your digital pr...

Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...

Visual social media and digital methods

Luminis Session - ML, TechCrunch, Hype, AI and no ironies

Popshort's Insights Into the Social Video Landscape By Peyton Dougherty

More from Branded3

The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...

Branded3

Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...

Branded3

SearchLeeds 2018 - Chris Rowett - Supercharging google shopping

Branded3

SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...

Branded3

SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...

Branded3

SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...

Branded3

SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...

Branded3

SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and invent...

Branded3

SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...

Branded3

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

Branded3

SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping

Branded3

Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.

John Rowley - Ferrero - Creating a data-driven customer journey with personas...

Branded3

Fili Weise - SearchLeeds 2018 - Structured data explained

Branded3

Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.

SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...

Branded3

SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...

Branded3

SearchLeeds 2018 - Oliver Brett - Screaming Frog

Branded3

SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.

SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...

Branded3

Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.

SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?

Branded3

SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engin...

Branded3

Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.

SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...

Branded3

More from Branded3 (20)