overall evaluation and explanation of dominoes

1. SALES AND DISTRIBUTION MANAGEMENT
Domino’s

2. ABOUT DOMINOS
Domino’s Pizza, Inc. is an American pizza restaurant chain founded in
1960.
The corporation is headquartered at the Domino's Farms Office Park in
Ann Arbor, Michigan.
Jubilant FoodWorks Limited & its subsidiary operates Domino's Pizza
brand with the exclusive rights for India, Nepal, Bangladesh and Sri
Lanka.

3. • Over the period since 1996, Domino's Pizza
India has remained focused on delivering
great tasting Pizzas and sides, superior
quality, exceptional guest care and value for
money offerings.
They have a reputation for being a home
delivery specialist capable of delivering
pizzas within 30 minutes or else FREE to a
community of loyal consumers from all our
restaurants around the country.

4. Domino’s Pizza, the market leader in the organized
pizza home delivery segment in India launched its
first store in Vizag on June 16, 2011.
The store in Vizag, marks another milestone in
Domino’s Pizza’s pan India expansion plans.

5. PRODUCTS
The Domino's menu varies
by region.
Pizza is the primary focus,
with traditional, specialty,
and custom pizzas
available in a variety of
crust styles and toppings.

8. HYGIENE
They say that any prepared
item has a shelf time of 2hrs
only and will be thrown away
if it exceeds the time.

9. PUBLIC RELATIONS
They say that digital
communication is
their most
important source of
communication
with the customers.

10. EMPLOYEES
There are 20 employees
working in Domino’s.

11. EMPLOYEE
DESIGNATIONS
Restaurant manager
Shift managers
Training ace or supervisors

12. DEPARTMENTS
Pizza making department
Delivery boys
Order takers

13. CRM PRACTISES
Domino’s WOW club.
Home delivery specialist.
Delivery in 30 minutes or
discount of 300 rs.
Value-for-money brand.
National hotline and store-wise
numbers.
Online ordering apps for iPhones
and other mobile devices.

14. Fun Meal and Pizza Mania
-affordable.
Heat wave Hot bag.
Online selection
convenient way for
customers to view and
choose from a
selection(menu).

15. SALES TERRITORIES
The territory which is 8
mins from the outlet is
considered to be its sales
territory.
The area allocated to the
salesperson contains the
present and the potential
consumers of the
organization.

16. SALES BUDGET
Without a budget companies cannot track progress or
improve performance.
A sales budget estimates the sales in units as well as
the estimated earnings from these sales.
Twenty lakhs per month approximately.

17. SALES TRAINING
When a sales person stands in front of a
potential customer, being prepared
with product knowledge, pricing and a
presentation can make all the
difference in the world
The trainers who train the employees in
all the fields come from Patna once a
month to evaluate and train the
workforce.
District managers reside in vizag
Area managers reside in Bhubaneswar

18. Training follows a simple philosophy: When the job is done right, the team drives
business results.
Their goal is to build capability and productivity within Domino’s.
They design, build and continuously evolve all training and development programs.
And they constantly strive to strike the right balance among online, on-the-job,
one-on-one and instructor-led methods.
The team includes tech writers, instructional developers, video production
specialists, instructional designers, project managers, and in-field facilitators.
There’s an operations support team, too.
They combine operational knowledge and coaching to help corporate and
franchisee stores deliver excellent operations.
The team delivers an up-to-date snapshot of how stores are performing.

19. SALES MOTIVATION
Motivation is goal-directed
behaviour, underlying which
are certain needs or desires.
As applied to sales personnel,
motivation is the amount of
effort the salesperson desires to
expend on the activities
associated with the sales job,
such as calling on potential
accounts, planning sales
presentations, and filling out
reports.

20. SALES COMPENSATEION
A sales compensation plan is the combination of base
salary, commission, and incentives that constitute a sales
representative's earnings.
The managers are given a promised percentage of the set
targets when achieved
Bonuses .
Medical facilities , Health insurance irrespective of the
designation.

21. DISTRIBUTION CHANNEL
A distribution channel is a chain of businesses or intermediaries
through which a good or service passes until it reaches the end
consumer.
It includes wholesalers, retailers, distributors and even the internet
itself.
The main product houses which supply for outlets in Andhra
Pradesh and Telangana are based in Hyderabad.
From the product houses ,materials are transported to store rooms
and further passed on to the outlets.

23. PROBLEMS
Operations: Large number of franchised outlets results in difficulty in
handling operations. Quality control too becomes challenging. Due to
this, some of the Dominos outlets got closed affecting the image of the
brand.
Decreasing sales in mature markets: Due to rise in health
conscious population there is decrease in revenue affecting the business
as a whole.
Low staff retention: High attrition due to the absence of proper
training & development is a major challenge for Dominos. Plus the
manpower employed is also unskilled so they quickly change jobs when
they cannot adjust to the hectic environment.

24. When asked about the
major problem they face
on a daily basis :
Traffic

25. OVERCOMING PROBLEMS
• BALANCING TASTES
• MODIFYING MENUS
• DETAILING DELIVERY

27. All the dominoes stores
come together quarterly
and give t-shirts and pizzas
away to the poor and needy
as a part of their csr
activities.
Swachh Bharat.