The Ferrero family transformed a small pastry shop into an international confectionary company based in Italy. In the 1940s and 50s, Michele Ferrero and his father Pietro invented popular products and began opening production sites abroad. By the 1960s and 70s, Ferrero had established offices and factories across Europe and became a global brand, expanding into North and South America, Asia, Africa, and Australia. In 2015, Ferrero further expanded its operations through acquisitions in Turkey and the UK.

3. We have to return to the ‘40s to discover the
roots of this success. These were the
years when Piera and Pietro, Michele’s
parents, transformed a pastry shop into a
factory. The Ferrero’ Family was the first
Italian manufacturer after World War II to
open production sites and offices abroad
in the confectionary sector, turning the
Company into a truly international Group.
These first and decisive steps forward were thanks to the products
“invented” by Pietro Ferrero and his son Michele, who was then
very young. Another key to success was the effective sales network
organized by Giovanni, Pietro’s brother, who died in 1949.

4. Following the success of the
company in Italy, Michele
Ferrero decided to start
producing also abroad. In
1956 a large plant in
Germany was inaugurated
and a short time later a
plant in France. It was the
prelude to a rapid
expansion of Ferrero in
Europe,
with the establishment of commercial offices and production centers
in Belgium, The Netherlands, Austria, Switzerland, Sweden, United
Kingdom, Ireland and Spain. In the following decades Ferrero becomes
global, with companies and plants in North and South America, South
East Asia, Eastern Europe, Africa, Australia; and, more recently, in
Turkey, Mexico and China.

5. 19641964

6. 19681968

7. 19691969

8. 19741974

9. During 2015, Ferrero opened the dawn of a new era for our
company through two important acquisitions. In March, the
Company obtained the final approval to start the integration
process with Oltan, the leading company for collecting,
roasting and trading hazelnuts in Turkey. The second
acquisition, as of August, was Thorntons, the chocolate
confectionary company founded in 1911 in the United
Kingdom. Thorntons, employing more than 3.300 people, is
now part of our extended family. We both have rich family
histories and share a strong commitment to delighting
customers with high quality, premium confectionary products.

11. Kinder + Sport, the overall program of the Ferrero Group, whichKinder + Sport, the overall program of the Ferrero Group, which
encourages sport and aims to spread the joy of moving among childrenencourages sport and aims to spread the joy of moving among children
around the world, inspiring them to take active lifestyle from an earlyaround the world, inspiring them to take active lifestyle from an early
age.age.
Ferrero also supports several projects:Ferrero also supports several projects:
The Ferrero Foundation, inspired by the values "Work, Create, Donate",The Ferrero Foundation, inspired by the values "Work, Create, Donate",
which offers, on the one hand, social and health assistance to 3,500which offers, on the one hand, social and health assistance to 3,500
former employees and their spouses and, on the other hand, promotesformer employees and their spouses and, on the other hand, promotes
cultural and artistic initiatives, especially relating to the territory of Albacultural and artistic initiatives, especially relating to the territory of Alba
and the Piedmont, with a positive impact for the local community.and the Piedmont, with a positive impact for the local community.
The Social Enterprises that aim to create jobs in disadvantaged areas ofThe Social Enterprises that aim to create jobs in disadvantaged areas of
emerging countries and carry out social and humanitarian projects andemerging countries and carry out social and humanitarian projects and
initiatives, designed to protect the health and promote educationalinitiatives, designed to protect the health and promote educational
growth and social development of children and young people in thosegrowth and social development of children and young people in those
countries.countries.

12. The following Principles help us to select the
products that are more suitable to be consumed
in combination with other foods, in order to
achieve balanced but tasty Between Meals Eating
Episodes (BMEE):
a.products with a limited caloric intake, i.e. with
less than 130 Kcal per individually wrapped
portion;
b.products with a balanced nutrient composition,
assessed on the basis of a specific “Ferrero BMEE
Score” .

14. Spend on
advertising per
year
₤53 Million ₤41 Million ₤25 Million ₤7 Million
Most famous
chocolate
product
M&Ms,
Snickers,
Milky Way
Nestle Crunch,
Butterfinger
Cadbury crème
egg
Ferrero
Rocher, Nutella
Annual
Revenue 13,3 Billion
USD
11,7 Billion
USD
14,2 Billion
USD
6,7 Billion USD

15. Ferrero is now steadily ranked among the
first companies in the world for its
reputation. Certainly, this is due also to
the social responsibility initiatives of the
Group. These are summarized in
Ferrero’s CSR strategy, which is focused
on the highest quality and innovation,
transparent communication, the care
for people that have made and are still
making the Group’s history, the support
of local communities, the promotion of
active lifestyles amongst young people
as well as its strong engagement
towards sustainable agricultural
practices and the protection of the
environment.