SWOT ANALYSIS
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A SWOT analysis of Ferrero Rocher identifies its strengths as offering a quality, luxury product with high brand awareness due to the popular Ferrero brand. It has captured a huge market share in boxed chocolates. However, its weaknesses include being highly priced and not widely advertised. Opportunities exist in introducing new flavors to gain market share and increasing awareness of chocolate's health benefits. Threats come from potential imitation, economic downturns, high competition, and replacing trends like nutri-bars.
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SWOT ANALYSIS
- 2. SWOT analysis S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats. Strength and Weaknesses are for the internal environment , Opportunities and Threats are for the external environment of an organisation .
- 5. INTRODUCTION Ferrero rocher is a Italian multinational chocolate manufacter company . Its was founded in August 28,1956 and the founder is Michele Ferrero. It is the 2nd largest chocolate company in the world.
- 7. Offers a quality and luxury product . Awareness from the popular brand Ferrero brand . Has captured huge amount of market share in boxed chocolates . Available in packaging of 3 nos, 12 nos, 18nos, 24 nos. Considered as a ideal product for gifting . Ferrero Rocher gets a instant customer recognition due to its packaging . Available in variety of new packages both for seasonal purpose and special events . Ferrero Rocher brand has launched two new brands Ferrero Cappuccino and Ferrero Rond Noir.
- 9. Highly priced Not advertised Perception of chocolates being unhealthy in majority of masses Not available easily
- 11. The introduction on new flavors will help in gaining more market share Increasing awareness if chocolates being healthy Increase in the usage of internet [advertisements can be done on the net] Increase in the demand of the three piece impulsive pack
- 13. Imitation of Ferrero Rocher Bad economy cycles High competition from other chocolate brands Increasing trends of Nutri-bars replacing chocolates