Universal Robina Corporation (URC) is a major consumer food and beverage company in the Philippines with operations in multiple ASEAN countries, engaged in branded consumer foods, sugar refining, flour milling, and agro-industrial businesses. Founded in 1954 by John Gokongwei, URC has a strong market presence with recognized brands and a commitment to innovation, sustainability, and community support. The company focuses on developing its workforce through training programs and promotes corporate social responsibility initiatives to improve quality of life through education and community development.

1. Company Profile
Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product
companies in the Philippines and has a significant and growing presence in the ASEAN markets. URC is
among the Philippines’ pioneers in the industry. It has been in operations for over 50 years since John
Gokongwei, Jr. established Universal Corn Products, Inc, a cornstarch manufacturing plant in Pasig, in
1954.
URC is engaged in a wide range of food-related businesses, including the manufacture and distribution of
branded consumer foods and is also in commodities namely sugar million band refining and flour milling
and in Agro industrial businesses of farms mainly hogs and animal feed milling and related products.
URC is the leading branded snackfoods and beverage company in the Philippines. URC – the first
“Philippine Pan ASEAN Multinational” – has proven itself to be a trailblazer in manufacturing with a
strong and loyal consumer base. The company has unswervingly showcased its innovation and excellence
through its groundbreaking products, wide distribution network, and effective marketing. This is also
evident in URC’s formidable market leadership in snackfoods and beverages.
John Gokongwei Jr. established a vision for URC to become one of the leading pan Asian players in
snack foods and beverages. This vision is gradually being realized as URC has managed to transform
itself from a Philippine operation to a recognized Asian multinational with full scale operations in eight
countries outside the Philippines, and soon in emerging markets like Myanmar, Laos and Cambodia. In
addition, URC’s products are already being exported to mainstream markets in the US, Europe, Japan,
Korea the Middle East and frontier markets in West Africa,like Ghana and Nigeria.
URC has built three strong regional brands over the years; “Jack ‘n Jill” for snack foods, “C2” for ready
to drink tea,and “Great Taste” for coffee,with these brands becoming popular across the ASEAN region.
URC’s key to success is to build very strong branding through a robust product innovation pipeline,
consumer-centric marketing and world-class manufacturing and supply chain management. URC will
continue to transform itself in line with the changing externaldynamics in line with increasing
opportunities in Asia and beyond.
Company History
Universal Robina Corporation (URC) traces its beginnings all the way back to 1954. John Gokongwei
was doing very well then as a trader/importer. He had learned the trade when his father died before the
war, and had worked hard through the war and postwar years to prosper. However,while he thrived, he
took a long hard look at his company, and correctly predicted that trading would remain a low-margin
business.
On the other hand, a successfulmanufacturer controlling its own production and distribution would
command more profitable margins. Mr. John decided to construct a corn milling plant to produce glucose

2. and cornstarch, Universal Corn Products (UCP),the first linchpin of the company that would become
the URC we know today.
For a time, business was good. However,Mr. John was still looking ahead,working with an eye towards
the future. While the business was doing very well, it was producing essentially a commodity, which a
customer could easily access elsewhere. To stay ahead in the game, Mr. John had to diversify by
producing and marketing his own branded consumer foods, similar to the multinational companies in the
country like Nestle and Procter & Gamble. In a sense,he wanted to put up the first ‘local’ MNC,borne
out of their best practices.
Thus, in 1961, Consolidated Food Corporation was born. Their first ‘home run’ product was Blend 45,
the first locally-manufactured coffee blend, dubbed as the “Pinoy coffee”. This became the largest-selling
coffee brand in the market, even beating market leaders Café Puro and Nescafe.
After coffee came chocolates. Nips, a panned chocolate was a staple of Filipino childhood.
In 1963, Robina Farms started operations, beginning with poultry products. This was also the beginning
of the vertical integration of the Gokongwei businesses, as the farms would be able to purchase feeds
from UCP in the future. Later that decade, Robichem Laboratories would be put up, to cater to the
veterinary needs of the farms businesses. Robina Farms expanded as it entered the hogs business in the
latter part of the 70s.
1966 saw the establishment of Universal Robina Corporation,which pioneered the salty snacks
industry through Chiz Curls, Chippy, and Potato Chips, under the “Jack ‘n Jill” brand. Other snack
products would follow over the years,as the company successfully introduced market leaders like
Pretzels, Piattos, and Maxx.
The coming decades saw more acquisitions and expansion. In the early 1970s, the family entered the
commodities business through the formation of Continental Milling Corporation,for flour milling and
production. The late 1980s brought the acquisition of three sugar mills and refineries, under URC Sugar.
These two businesses provided stable cash flows, and allowed for further vertical integration in the supply
chain, to help URC weather any volatility in the cyclical commodities markets. In line with this strategy,
the late 1990s saw the entry of URC into the plastics business, through URC Packaging.
While the businesses became more diversified, the companies were slowly integrated in order to
streamline and minimize costs. In 2005, the present structure of the group was completed. All the
different companies are now organized under the Universal Robina Corporation umbrella, divided into 3
focused groups:
 the Branded Consumer Food Group, comprised of BCFG Domestic (including packaging) and
International
 the Agro-Industrial group, comprised of Universal Corn Products,Robina Farms, and Robichem
 and the Commodities group, with the Sugar and Flour divisions

3. Mission and Vision
Mission
Universal Robina Corporation (URC) is one of the largest branded food product companies in the
Philippines and has a growing presence in other ASEAN markets.
Vision
URC's vision is to be the best Philippine food and beverage company, with a powerful presence
throughout the ASEAN region, carrying a wide portfolio of delightful brands of exceptional quality and
value, equipped with efficient systems and motivated people. We are committed in making lives a truly
fun experience.
Values
Passion to Win: We build organizational capability by being entrepreneurial and proactive, driven by a
sense of urgency and purpose. We continuously challenge ourselves to deliver world-class brands and
consistently rally our people to strive for excellence.
Dynamism: We cultivate a culture of innovation and productive working relationships. We continuously
find ways to improve organizational and people capabilities to meet constantly challenging consumer
needs.
Integrity: We are guided by transparency,ethics, and fairness. We build the business with honor and are
committed to good governance. Our processes and products meet the highest standards. We are credible
in our dealings with both internal and external stakeholders.
Courage: We seize opportunities in building long-term, sustainable businesses. We make tough people
and business decisions to ensure competitive advantage.
Company Structure
Divisions under URC

4. Universal Robina Corporation has three main business lines:
 The Branded Consumer Foods Group is the largest business and the key driver of growth and
profitability. It is composed of the Philippine, international and packaging businesses. In the Philippine
BCFG, our main divisions are Snack Foods, Beverages,Grocery (which include the joint ventures Nissin-
URC and Hunts URC), Exports, and Packaging. Our international investments are in Thailand, Indonesia,
Malaysia/Singapore, China/HK, and Vietnam.
 The Agro-Industrial Group is composed of hog and poultry farms,branded feeds, and animal health
products.
 The Commodity Foods Group has both flour and sugar.
The latter two groups provide URC with consistent cashflows and, in the case of commodities, consistent
supply of raw materials for the Branded Consumer Foods Group.
Whistle-Blowing Policy
 Any employee may discuss or disclose in writing any concern on potential violations of the Code
of Business Conduct with the Conflicts of Interest Committee.
Conflict of Interest Policy
 The Company’s Code of Business Conduct and Conflicts of Interest Policy require employees to
make a conscious effort to avoid conflict of interest situations; that his judgment and discretion is
not influenced by considerations of personal gain or benefit. A conflict of interest may also occur
because of the actions, employment, or investments of an immediate family member of an
employee.

5. Related Party Transaction
 Describe the company’s policies and procedures for the review, approval or ratification,
monitoring and recording of related party transactions between and among the company and its
parent, joint ventures, subsidiaries, associates,affiliates, substantial stockholders, officers and
directors, including their spouses, children and dependent siblings and parents and of interlocking
Policy and Data Relating to Health, Safety, and Welfare ofEmployees, Including Company
Sponsored Trainings
Health, Safety, and Welfare Policy
The company abides by safety, health, and welfare standards and policies set by the Department of Labor
and Employment. Likewise, the Company has Security and Welfare Manuals that are implemented and
regularly reviewed to ensure the security, safety,health, and welfare of the employees in the workplace.
Health, Safety, and Welfare Data
To ensure that the employees of the Company maintain a healthy balance between work and life, health
and wellness programs are organized for these employees. Professionals are invited to conduct classes of
Zumba, Tai Chi, and other activities in our work site. The Company has also partnered with fitness gyms
to offer special membership rates to employees. This is in addition to the free use of gym facilities in the
different installations.
Year on year,the Company has facilitated vaccinations such as against flu and cervical cancer that are
offered not only to employees but to their dependents as well. The Company has worked with healthcare
providers in identifying top diseases based on utilization report and has invited resource speakers to talk
about preventive measures.
To ensure the safety of the Company’s employees, a Corporate Emergency Response Team (CERT) has
been created that will be activated and will become the “command center”,orchestrating initiatives across
the conglomerate during a crisis. Also, the CERT shall be responsible for the periodic review of
contingency plans and the institution’s emergency preparedness and response procedures to ensure that
effective responses and responsible policies are in place to deal with crisis or emergency situations.
Company Training and Development Programs for Employees with Data
The Company continuously provides learning and development opportunities for its employees through
the John Gokongwei Institute for Leadership and Enterprise Development or what is commonly known as
JG-ILED.
JG-ILED is the leadership platform for systematic and sustained development programs across the
conglomerate. Its mission is to enable a high performing organization that will facilitate the learning
process and develop the intellectual and personal growth of all employees through targeted and
customized trainings and development programs.

6. JG-ILED curriculum comprises of the following:
Core Program – programs designed to ensure employees have the foundation needed to perform job
effectively. It also covers key people skills training that will help supervisors and managers in leading
their teams to perform to the optimum level.
 Basic Management Program (BMP)
 Coaching for Effectiveness (CFE)
 Problem Solving and Decision Making (PSDM)
 Employee Discipline Program (EDP)
 Achieving Customer Service Excellence (ACSE)
Management Development Program – programs that aims to enhance the leadership capability and
business acumen of all JGS leaders.
 Finance for Senior Executives
 Strategic Communication Program
 Executive Coaching Program
 Advanced Negotiation Skills
 Leading and Managing Change
 Strategy Planning and Execution
 Becoming People Leaders
Human Resources Development Program – courses designed to ensure employees have a common
understanding of the HR processes and systems by which the Company operates.
 Job Evaluation
 Competency-Based System
 Organization Design and Manpower Planning
 Labor Relations Management
 Performance Management System
 Targeted Selection – Competency Based Interviewing
Corporate Social Responsibility (URC)
Universal Robina Corporation’s focus is to help improve the quality of life through building
sustainable communities for the less fortunate, and supporting activities that contribute to education
and youth development.
Its most recent philanthropic endeavor is a tie-up with Gawad Kalinga to shelter 48 families in
Taguig. Dubbed as “Jack ‘n Jill Village,” 48 houses are currently being built by employees of URC
with the help of those from other JG Summit companies. Gawad Kalinga aims to see a slum-free,
squatter-free nation, and the addition of URC in its roster of partners will make this goal one step
closer to seeing reality.
URC is an ardent advocate of activities centered on the youth. It has partnered with such
organizations as World Vision, Pathways,National Book Development Board, and Anak TV for
projects that ensure the availability of education to impoverished youngsters. The company also
supports projects such as storytelling sessions, which are spearheaded by public and provincial
libraries. Every Christmas, URC participates in a yearly project with GMA7’s Kapuso Foundation, to
spread Yuletide cheer to various groups of disadvantaged youngsters.

7. Supporting projects that promote value formation in children through giving, acts of kindness, sharing
joys and blessings, and a show of respect and integrity is an integral part of URC’s role as a
responsible corporate citizen. This includes outreach programs, medical missions, feeding programs,
donations to areas afflicted by calamities, livelihood seminars and other undertakings conducted by
various churches,non-profit organizations and Local Government Units. URC is often in the forefront
of activities that serve – and improve life in –- the society at large.
URC is also committed to ethical, moral and sound business practices in all aspects of its operations.