2. HOW MEDIA INDUSTRY IS DIFFERENT?
• Industry refers to a particular sector of economy that is either
involved in manufacture of goods or providing services but Media
Industry involved in providing information.
• Product of Media industry is “untouchable” while product of other
industries can be touched.
• Persons of media industries are always alert about surroundings.
• Media industry is a “Trend Setter” while other industries are not.
• Content is the main thing for industries while “presentation of
content” is important in media industry.
3. • An industry is a category of business. In the case of the media
industry, the term refers to the collection of businesses that allows
information to be shared.
• Other industries used to make same products while media industry
need new and fresh material everytime.
• Media industry can change very fast but other industries take a lot of
time to change.
• Media industry provides information about each and everything while
other industries don’t provide any information.
• Person of media is always alert about surroundings while persons of
other industries are not as alert as media persons.
