This document discusses several models and theories related to the flow of information and influence. It describes the two-step flow of communication model developed by Lazarsfeld, which found that personal influence from opinion leaders is more impactful than direct media influence. It also discusses Kurt Lewin's concept of gatekeeping, in which individuals control the flow of information by deciding what should pass through or be blocked. News editors are provided as an example of gatekeepers who determine what news items to publish based on their organization's policies.