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Fundamentals of
Writing Feature Articles
The Angle
           Whose story is this?
   What perspective are you coming from?
 Whose voice should your readers listen to?
 DECIDE WHETHER YOU ARE GOING TO LET
YOUR SUBJECTS TALK OR YOU WILL DO THE
           TALKING FOR THEM

                   Conduct interviews. Go out. Talk to
                   people. “Choose someone who touches
                   some corner of the reader’s life.” –
                   William Zinsser
                   Play with quotes – select, reject,
                   transpose their order.
                   “When you get people talking, handle
                   what they say as you would handle a
                   valuable gift.” – Zinsser, 1998
The Tone
How do you feel toward your
subject, your topic?
 How does your subject feel
about the topic or the issue   Develop one voice that readers
you are writing an article     will recognize when they hear it
about?
In feature articles,
                               on the page.
CONSISTENCY IS A MUST.         Let your words reflect
                               whatever emotions you have.
                               Your words should serve as
                               containers for emotions our
                               hearts can no longer contain.
                               The words we are going to use
                               should be in congruence to the
                               emotions we would want to
                               impart.
Avoid Breeziness, condescension and
clichés!
Avoid writing crude, corny and verbose
paragraphs!
Write with respect for the language at its
best and for readers at their best!
 Be fresh! Be free! Be vogue!
Reach for fresh imagery and avoid
phrases that are trite!
Remember these three words: Surprise.
Strength. Preciseness.
Simplify your sentences!
“ Ever stay up late babysitting for a sick porker? Believe you,
me, a guy can lose a heckuva lot of shut-eye. I did that gig for
three nights back in September and my better half thought I’d
lost my marbles. (Just kidding, Pam!) Frankly, the whole deal
kind of bummed me out. Because, you see, the pig up and died
on me. To tell you the truth, I wasn’t feeling in the pink
myself, so I suppose it could have been yours truly and not old
porky who kicked the bucket. And you can bet your bottom
dollar Mr. Pig wasn’t going to write a book about it!”
“ I spent several days and nights in mid-
September with an ailing pig and I feel
driven to account for this stretch of time,
more particularly since the pig died at last,
and I lived, and things might easily have
gone the other way round and none left to
do the accounting.”
Revise your articles.
  Establish a certain tone.
Focus on one angle! Get rid
 of your clutters! Devise
fresh sentences and images.



       Thank you for listening! – Mam Jawe

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Feature Articles

  • 2. The Angle Whose story is this? What perspective are you coming from? Whose voice should your readers listen to? DECIDE WHETHER YOU ARE GOING TO LET YOUR SUBJECTS TALK OR YOU WILL DO THE TALKING FOR THEM Conduct interviews. Go out. Talk to people. “Choose someone who touches some corner of the reader’s life.” – William Zinsser Play with quotes – select, reject, transpose their order. “When you get people talking, handle what they say as you would handle a valuable gift.” – Zinsser, 1998
  • 3. The Tone How do you feel toward your subject, your topic? How does your subject feel about the topic or the issue Develop one voice that readers you are writing an article will recognize when they hear it about? In feature articles, on the page. CONSISTENCY IS A MUST. Let your words reflect whatever emotions you have. Your words should serve as containers for emotions our hearts can no longer contain. The words we are going to use should be in congruence to the emotions we would want to impart.
  • 4. Avoid Breeziness, condescension and clichés! Avoid writing crude, corny and verbose paragraphs! Write with respect for the language at its best and for readers at their best!  Be fresh! Be free! Be vogue! Reach for fresh imagery and avoid phrases that are trite! Remember these three words: Surprise. Strength. Preciseness. Simplify your sentences!
  • 5. “ Ever stay up late babysitting for a sick porker? Believe you, me, a guy can lose a heckuva lot of shut-eye. I did that gig for three nights back in September and my better half thought I’d lost my marbles. (Just kidding, Pam!) Frankly, the whole deal kind of bummed me out. Because, you see, the pig up and died on me. To tell you the truth, I wasn’t feeling in the pink myself, so I suppose it could have been yours truly and not old porky who kicked the bucket. And you can bet your bottom dollar Mr. Pig wasn’t going to write a book about it!”
  • 6. “ I spent several days and nights in mid- September with an ailing pig and I feel driven to account for this stretch of time, more particularly since the pig died at last, and I lived, and things might easily have gone the other way round and none left to do the accounting.”
  • 7. Revise your articles. Establish a certain tone. Focus on one angle! Get rid of your clutters! Devise fresh sentences and images. Thank you for listening! – Mam Jawe