SlideShare a Scribd company logo
Anand S. Thokal
Rakesh B. R.
1
Indian Government
(comprised of a coalition of political parties called the UPA)
had announced (Nov 2011):
100 % FDI in single brand retail and 51 %
FDI in multi-brand retail..
2
This decision invoked a hue and cry all
over..
3
• Opposition political parties started
threatening to STALL the Parliament Winter
Session..
4
• Even political leaders within the ruling UPA
government DIVIDED on the issue..
eg. Kerala CM, Ramesh Chennithala & DMK leader Karunanidhi
and others
5
But why is everyone so scared
about it..??
Let’s start with the basics:
6
14
Source: http://www.slideshare.net/rahulogy/the-great-indian-retail-story 7
Indian Retail Scenario
• The Rs 28,673 billion (US$ 470 billion) Indian
retail market is only 3 per cent of Global
retail….
Source: http://www.ibef.org/industry/retail.aspx
8
9
10
11
12
13
14
15
16
17
18
19
20
Threats:
• Global giants like WalMart will crush our
unorganized retail sector..
(Which consists of around 12 million kirana
stores in the country )
Source: www.indianretailing.com
21
Because…
Global
22
Dinosaurs
Indian
Retail
WalMart
23
• Hence, if we open up our retail sector, then
our desi retailers and the millions of kirana
stores will go out of business..
• Indians will be drained of all their hard earned
money through consumerism..
• Money will be drained out of our country
24
A recent study by IIM-A and Tata Institute
of Social Sciences says..
Source: Prof. Arbind Sahay (IIM-A) and Prof. Gordhan Saini (TISS)
“Effect of credit and low price guarantee on consumer purchase intention
-A comparative study of kirana store and modern retail store in an
Emerging Market, 2011
25
• ‘While low price guarantee (LPG) is the
attraction of malls, a majority of customers
are ready to go to the kirana stores because of
the credit facilities and the level of
personalized service’
• kirana stores have a very strong “knowledge
intimacy” with their customers
26
Indian Consumer Behavior
• Indian consumer does NOT drive to the outskirts of the city in
her big car at the end of each month to purchase her monthly
groceries…
• She sometimes goes to malls for the thrill and shopping
experience, but her major chunk of purchases are from the
unorganized sector..
27
+ Conditional FDI..
• The current FDI relaxation comes with a
condition: 30% of sourcing of all products
has to be done from Indian suppliers / SMEs..
• This recommendation can create much
needed employment in India
28
Hence we don’t need to have..
29
30
FDI in retail can result into developing “farm-
to-fork” infrastructure consisting of
integrated storage, cold chain and transport
links..
A much needed repair of our grossly leaking
distribution system…
31
And, doesn’t this SITUATION
over liberalization in retail industry
remind us of..
32
déjà vu…?
• The big fuss before 1991 reforms…?
• The big fuss before letting global
telecom players enter Indian Telecom
Industry before 2000…?
33
We know very well that
these have actually
fuelled
The Great India Growth Story*
*Not factoring in the great Indian 2G Scam… :-P
34
• What ultimately matters is :
– Operational efficiencies..
– Best deal to the final customer..
– True globalization…
35
Recent Happenings
• Sept 8, 2014: The Modi Government has decided to disallow foreign direct
investment in multi-brand retail, Commerce and Industry Minister Nirmala
Sitharaman said in New Delhi on Monday.
• Dec 21, 2014: Industry estimates pegged the size of retail sector at $ 560 billion
this year, growing by 10 per cent compared with last year. As per various
estimates, the industry is now expected to reach $ one trillion mark by 2020, while
this target was being eyed much earlier on hopes of FDI.
• Jan 14, 2015: Prime Minister Narendra Modi will consolidate himself and is likely
to open up the multi-brand retail sector to foreign investors in due course, noted
economist and thinker Jagdish Bhagwati said on Tuesday.
36
Top Retailers in India
• Reliance Retail Ltd. (Mumbai, 2006)
• Pantaloons Retail Ltd. (Mumbai, 1997)
• Provogue India Ltd. (Mumbai, 1997)
• Shoppers Stop (Mumbai, 1991)
• ITC (Kolkata, 1910)
37
38

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Fdi in indian mbrt

  • 2. Indian Government (comprised of a coalition of political parties called the UPA) had announced (Nov 2011): 100 % FDI in single brand retail and 51 % FDI in multi-brand retail.. 2
  • 3. This decision invoked a hue and cry all over.. 3
  • 4. • Opposition political parties started threatening to STALL the Parliament Winter Session.. 4
  • 5. • Even political leaders within the ruling UPA government DIVIDED on the issue.. eg. Kerala CM, Ramesh Chennithala & DMK leader Karunanidhi and others 5
  • 6. But why is everyone so scared about it..?? Let’s start with the basics: 6
  • 8. Indian Retail Scenario • The Rs 28,673 billion (US$ 470 billion) Indian retail market is only 3 per cent of Global retail…. Source: http://www.ibef.org/industry/retail.aspx 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. Threats: • Global giants like WalMart will crush our unorganized retail sector.. (Which consists of around 12 million kirana stores in the country ) Source: www.indianretailing.com 21
  • 24. • Hence, if we open up our retail sector, then our desi retailers and the millions of kirana stores will go out of business.. • Indians will be drained of all their hard earned money through consumerism.. • Money will be drained out of our country 24
  • 25. A recent study by IIM-A and Tata Institute of Social Sciences says.. Source: Prof. Arbind Sahay (IIM-A) and Prof. Gordhan Saini (TISS) “Effect of credit and low price guarantee on consumer purchase intention -A comparative study of kirana store and modern retail store in an Emerging Market, 2011 25
  • 26. • ‘While low price guarantee (LPG) is the attraction of malls, a majority of customers are ready to go to the kirana stores because of the credit facilities and the level of personalized service’ • kirana stores have a very strong “knowledge intimacy” with their customers 26
  • 27. Indian Consumer Behavior • Indian consumer does NOT drive to the outskirts of the city in her big car at the end of each month to purchase her monthly groceries… • She sometimes goes to malls for the thrill and shopping experience, but her major chunk of purchases are from the unorganized sector.. 27
  • 28. + Conditional FDI.. • The current FDI relaxation comes with a condition: 30% of sourcing of all products has to be done from Indian suppliers / SMEs.. • This recommendation can create much needed employment in India 28
  • 29. Hence we don’t need to have.. 29
  • 30. 30
  • 31. FDI in retail can result into developing “farm- to-fork” infrastructure consisting of integrated storage, cold chain and transport links.. A much needed repair of our grossly leaking distribution system… 31
  • 32. And, doesn’t this SITUATION over liberalization in retail industry remind us of.. 32
  • 33. déjà vu…? • The big fuss before 1991 reforms…? • The big fuss before letting global telecom players enter Indian Telecom Industry before 2000…? 33
  • 34. We know very well that these have actually fuelled The Great India Growth Story* *Not factoring in the great Indian 2G Scam… :-P 34
  • 35. • What ultimately matters is : – Operational efficiencies.. – Best deal to the final customer.. – True globalization… 35
  • 36. Recent Happenings • Sept 8, 2014: The Modi Government has decided to disallow foreign direct investment in multi-brand retail, Commerce and Industry Minister Nirmala Sitharaman said in New Delhi on Monday. • Dec 21, 2014: Industry estimates pegged the size of retail sector at $ 560 billion this year, growing by 10 per cent compared with last year. As per various estimates, the industry is now expected to reach $ one trillion mark by 2020, while this target was being eyed much earlier on hopes of FDI. • Jan 14, 2015: Prime Minister Narendra Modi will consolidate himself and is likely to open up the multi-brand retail sector to foreign investors in due course, noted economist and thinker Jagdish Bhagwati said on Tuesday. 36
  • 37. Top Retailers in India • Reliance Retail Ltd. (Mumbai, 2006) • Pantaloons Retail Ltd. (Mumbai, 1997) • Provogue India Ltd. (Mumbai, 1997) • Shoppers Stop (Mumbai, 1991) • ITC (Kolkata, 1910) 37
  • 38. 38