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Creating
Facebook
Ads
1, 2, 3…

Only 3 easy
steps…




     http://www.facebook.com/advertising/
But first…
Facebook
Functions

User Profiles
 For individuals
  (people) or…

  

But first…
Facebook
Functions

User Profiles
 …for individual
  “user accounts,”
  i.e., “Non-Credit
  Programs” at
  Western Illinois
  University
 Sign up at http://www.facebook.com
  

More on…
Facebook
Functions
Groups
 Facebook Groups:
  For group work…
  communication tool
  & sharing tool

 A group does not
  work like a Facebook
  user profile or a fan
  page

 
 More information about Groups @
   http://www.facebook.com/help/?page=414
   

More on…
Facebook
Functions
Pages
 Facebook Pages:
  “Create a presence that looks
  and behaves like user
  profiles to connect and
  engage with your customers
  and amplify your voice to
  their friends”


   

Create a page @ http://www.facebook.com/advertising/?pages
Now…
Facebook
Ads
Manage Your Ads
 Log in through a user
   profile. This graphic
   shows you two places
   that you can click on to
   get to the place in FB
   where you can manage
   your Facebook ad
   campaigns.
Facebook Ads
To Manage
 Once you have started
  using Facebook ads,
  this interface will
  enable you to access
  your ad campaigns,
  view ad “metrics,”
  and provides links to
  helpful information
  (“Reports,” Billing,”
  etc.) about your
  Facebook ad campaigns.
Step 1
 Design
  URL – for
    Web site
  Ad title (25
    characters)
  Ad text (135
    characters)
  Image (upload)
Step 2
 Targeting
  Target your ad to
   those on FB — who
   you want the ad to
   reach — by…

      Demographics
      Likes & Interests
      Education & Work
      FB Connections
Step 3
 Campaigns
 and Pricing
  Name your
   campaign(s)
  Enter your
   budget
  Decide to
   pay for
   impressions
   or clicks
Review Ad
 Take a look…

 Review how your
  ad looks
 Review target
  audience
 Review pricing
  plan
Approval Process
     Once you create your ad and submit it to Facebook,
      it will be reviewed (by Facebook staff). You will
      receive an e-mail message (to the e-mail account
      address you used to start the Facebook user profile
      account) from Facebook that will let you know your
      ad is pending approval.
     You’ll get another e-mail message once the ad is
      approved. Approval time is generally about 1 day.
Tracking
Tools
 Use Facebook’s
  tools — graphs,
  links to help, i.e.,
  the “Campaign
  Performance
  Glossary” — to
  help determine
  your ROI with
  Facebook ads
Privacy
Settings
 How to
  control
  who
  sees what
Privacy Settings
 Use your settings to control
   who (which “friends”) can see
   your content
Friend Lists
                                    Use them to manage
                                     your privacy on FB




 Facebook Help Center
  
http://www.facebook.com/help/
Friend Lists
 From “Home,”
  left-hand column
  you can…
    Edit lists
Friend Lists
 From “Home,”
  account dropdown
  menu
    Edit lists
    See who is on
     which list
Facebook Resources
     Facebook Statement of Rights and Responsibilities
      http://www.facebook.com/terms.php

     Facebook Advertising Guidelines
      http://www.facebook.com/ad_guidelines.php

     Facebook Advertising

      http://www.facebook.com/advertising/

     Facebook Help Center
      
http://www.facebook.com/help/
Facebook Resources
    Facebook Fan Pages

     http://www.facebook.com/advertising/?pages

    Facebook Blog
     
http://blog.facebook.com/blog.php

    Facebook User Name (for custom URL)*
     
http://www.facebook.com/username/

                     *   Enables you to create a custom user name for your profile or a
                         Facebook Fan Page, i.e., facebook.com/teresa.koltzenburg or
                         facebook.com/wiu.edu

                         (Note: Facebook Fan Pages require 25+ fans to be eligible for a
                         Facebook Fan Page user name/custom URL)

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Creating Facebook Ads (and Little Bit about the Functions and Privacy Controls on FB Too)

  • 1. Creating Facebook Ads 1, 2, 3… Only 3 easy steps… http://www.facebook.com/advertising/
  • 2. But first… Facebook Functions User Profiles  For individuals (people) or… 

  • 3. But first… Facebook Functions User Profiles  …for individual “user accounts,” i.e., “Non-Credit Programs” at Western Illinois University  Sign up at http://www.facebook.com 

  • 4. More on… Facebook Functions Groups  Facebook Groups: For group work… communication tool & sharing tool  A group does not work like a Facebook user profile or a fan page  
 More information about Groups @ http://www.facebook.com/help/?page=414 

  • 5. More on… Facebook Functions Pages  Facebook Pages: “Create a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends” 
 Create a page @ http://www.facebook.com/advertising/?pages
  • 6. Now… Facebook Ads Manage Your Ads  Log in through a user profile. This graphic shows you two places that you can click on to get to the place in FB where you can manage your Facebook ad campaigns.
  • 7. Facebook Ads To Manage  Once you have started using Facebook ads, this interface will enable you to access your ad campaigns, view ad “metrics,” and provides links to helpful information (“Reports,” Billing,” etc.) about your Facebook ad campaigns.
  • 8. Step 1 Design  URL – for Web site  Ad title (25 characters)  Ad text (135 characters)  Image (upload)
  • 9. Step 2 Targeting  Target your ad to those on FB — who you want the ad to reach — by…  Demographics  Likes & Interests  Education & Work  FB Connections
  • 10. Step 3 Campaigns and Pricing  Name your campaign(s)  Enter your budget  Decide to pay for impressions or clicks
  • 11. Review Ad Take a look…  Review how your ad looks  Review target audience  Review pricing plan
  • 12. Approval Process  Once you create your ad and submit it to Facebook, it will be reviewed (by Facebook staff). You will receive an e-mail message (to the e-mail account address you used to start the Facebook user profile account) from Facebook that will let you know your ad is pending approval.  You’ll get another e-mail message once the ad is approved. Approval time is generally about 1 day.
  • 13. Tracking Tools  Use Facebook’s tools — graphs, links to help, i.e., the “Campaign Performance Glossary” — to help determine your ROI with Facebook ads
  • 14. Privacy Settings  How to control who sees what
  • 15. Privacy Settings  Use your settings to control who (which “friends”) can see your content
  • 16. Friend Lists  Use them to manage your privacy on FB  Facebook Help Center 
http://www.facebook.com/help/
  • 17. Friend Lists  From “Home,” left-hand column you can…  Edit lists
  • 18. Friend Lists  From “Home,” account dropdown menu  Edit lists  See who is on which list
  • 19. Facebook Resources  Facebook Statement of Rights and Responsibilities http://www.facebook.com/terms.php  Facebook Advertising Guidelines http://www.facebook.com/ad_guidelines.php  Facebook Advertising
 http://www.facebook.com/advertising/  Facebook Help Center 
http://www.facebook.com/help/
  • 20. Facebook Resources  Facebook Fan Pages
 http://www.facebook.com/advertising/?pages  Facebook Blog 
http://blog.facebook.com/blog.php  Facebook User Name (for custom URL)* 
http://www.facebook.com/username/ * Enables you to create a custom user name for your profile or a Facebook Fan Page, i.e., facebook.com/teresa.koltzenburg or facebook.com/wiu.edu (Note: Facebook Fan Pages require 25+ fans to be eligible for a Facebook Fan Page user name/custom URL)