Presented at Western Illinois University Human Resources Training Session, March 26, 2015

1. Source: Social Media Update 2014, January 9, 2015
Twitter… A “key social networking platform”
23% of adult internet users/19% of entire adult population
Some 23% of online adults currently use Twitter, a statistically
significant increase compared with the 18% who did so in
August 2013. Twitter is particularly popular among those
under 50 and the college-educated. Compared with late 2013,
the service has seen significant increases among a number of
demographic groups: men, whites, those ages 65 and older, those
who live in households with an annual household income of
$50,000 or more, college graduates, and urbanites.

2. Available @ www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/

4. “The most popular tweet
in the history of Twitter.”
“Celebrities on Twitter:
30 Famous First Tweets”
— Mashable

5. Twitter… FAIL!
“The communications director for the Internet giant that owns popular websites like Match.com, Dictionary.com,
and Vimeo has been fired over ‘hateful statements’ in a tweet that came from her account.
The controversy erupted while Sacco was reportedly mid-flight with no Internet access.
A trending hashtag #HasJustineLandedYet and parody account @LOLJustineSacco quickly appeared on Twitter.
A fake Facebook account under her name was also created, where a post links to www.justinesacco.com, which
brings up a donation page for Aid for Africa.”
Source: ABC News “Woman Fired After Tweet on AIDS in Africa Sparks Internet Outrage”
http://abcnews.go.com/International/woman-fired-tweet-aids-africa-sparks-internet-outrage/story?id=21298519

6. Twitter… Recruiting, Course Promotion @ WIU

7. Twitter… #WIU and #W1U

9. The Anatomy of a Tweet

10. The Anatomy of a Tweet

11. Twitter… #hashtags

12. Twitter… Trends

13. Twitter… via a mobile phone

14. Twitter… Monitoring with Tweetdeck