This PowerPoint Presentation created for Re Promoting a Bangladeshi LUNGi Company Called Fazar Ali Lungi which is in Dog. So for Re Promotion we made this Presentation. Institution: NORTH SOUTH UNIVERSITY, DHAKA, BANGLADESH Made By: SAMRAT ALAM For Further Help: https://www.facebook.com/samrat.khan.9619934 ( Fb link)

2. Samrat Alam 1420678030
Gazi Shaila Shafi Tisha 1421548030
Tahmina Darain Tonima 1410979030
Fahim Faisal Ripto 1431051630
Akib Shah 1420965030
Prepared For:
Mehnaaz Samantha Kamal (MZL)
Prepared by

3. INTRODUCTION
Fazar Ali Lungi is product of Fazar Ali Textile Ltd it’s a private
company status: registered (22 October 2013).
This company shares its pride in the countries glorious sector for 3rd
generations based on men natural supportive and comfortable home
wear just like- Lungi, three piece for women Sharee and many
assorted Fashion wears. They start their journey since ---- and their
Textile factories situated in Narayanganj. From the era of
technological evolution Fazar Ali Textile start their journey.

4. Fazar Ali Lungi actually chooses few marketing communication
tools for promotion their brand. They using a prototype
communication objectives whose are not much effective (They
have only one Ad) in marketing communication. Rarely in some
rural and semi-rural area (Barishal, Foridpur, Shatkhira,
Noakhali, Gazipura, Majhikandi, Soriatpur) they promoted their
self through 1 or 2 RDC and in urban area they used some Local
channels (Khulna Vision, You Cable) for showing their TVC. And
after 2013 they totally stop their promotion.
BACKGROUND OF THE COMPANY

5. Advertising: Fazar Ali Lungi without a single TVC they never spread
out a single video advertisement for their promotion.
Direct Marketing: From all the tools of direct marketing billboard,
posters, leaflets will be more helpful rather than any other tools because
our main target is people of rural areas and other tolls will be irrelevant
for them.
Sponsorship: In the year 2008 in Faridpur zilla Fazar Ali Lungi
arranged a folk concert for promoting their brand towords the areas
people.
BACKGROUND OF THE COMPANY

6. Target Market Research
MARKET SEGMENTATION APPROACHES
GEOGRAPHICAL
-Continent
-Country
-City
-Regions
-Climate
-Population
BEHAVIORAL
-Occasions
-Degree of
loyalty
-Usage
-Buyer
readiness stage
-User status
PSYCHOGRAPHIC
-Lifestyle
-Social class
-AIOs (activity,
interest, opinion)
-Personal values
-Attitudes
DEMOGRAPHIC
-Age
-Gender
-Family size
-Occupation
-Income
-Education
-Religion
-Nationality

7.  Targeted to low and middle class
people
 Quality Product
 Reasonable Price
 Reflecting own cultural identity
 Availability of low cost labor
 Limited experience of customers
 No Market Share
 Strong Competitor
 Small Distribution Network
 Low productivity
 Limited knowledge in international
marketing information
 Poor infrastructure
Weaknesses

8.  Increase the distribution
network
 Acquiring the newer
technology and techniques
 Market can be big and
attractive
 Takeover the distribution
 Many competitors
 New entrance from the competitors
 Political Unrest
 Retaining consumers
 Economic Instability
 Increases of general taxes
 Increasing the price of raw
materials
 Exporting low-cost products to the
international market
 Worldwide reputation
Opportunities Threats

9. Marketing communications strategy
First of all we have to provide discount to the customers for promoting our
product. We will give them some commission to sell our product as well. We will
say them to attract the customer in such way that next time when they will buy
lungi, they will buy our product (fajar ali lungi).they will give information to the
customer that our product quality is best.

10. The Communication theme
As we are promoting our product (fazar ali lungi) so we are thinking about the
campaign as well. Because of the campaign people will know more about the
product.so, we will arrange a campaign to promote our product very well.
This campaign will help our product to promote one step more. As our brand
(fazar ali lungi) already exists in market so the customer have some idea about
our product. By doing this campaign our product will be modified one step
higher to our customer.
KEEP
CALM
ONLY
LUNGI IS
REAL

11. Targeting
Fazar Ali Lungi is target following customer:
Youngsters.
Youths.
Mature.
Aged.

12. Positioning
Fazar Ali Lungi wants to put an image of their
product (lungi) in the consumers mind as
compare to competitor’s product . They want to
target youth, mature, aged and youngsters that
have to assurance of best quality.
OLD Slogan : ‘’চলার পথের সংগী, ফজর আলী লংগী’’|
New Slogan: সখী মানথের সঙ্গী ফজর আলী লঙ্গী

13. New Positioning Strategy
Fazar Ali Lungi should give more concentration on
their promotional campaign. They should invest
more on making TV Advertising and printed version
ad on National Newspapers and they can also open
more showroom in popular places like inside on
markets. There are many people are here who
haven’t any idea about how to wear lungi properly
so some demonstrations can be arranged for them.

14. Previous lacking on promotion
 Have no-
 Attractive Advertisement.
 Print Advertisement.
 Newspaper Advertisement.
 Bill board.
 Email Marketing.
 Social media Marketing.
 Sales promotion (sample,
coupons, bonus packs, price
off, event sponsorship)

15. Tools and Media
 Advertising
 Television Advertisement.
 Print Media.
 Newspaper Advertisement.
 Bill board.
 Magazine.
 Bangla movie’s popular
hero.
 Advertisement during
Bangla movie and drama.
 RDC for promoting our
product through radio.

16. Tools and Media
Direct Marketing:
Tele Marketing
Direct mail
Sales Promotion:
Samples.
Coupons.
Bonus packs.
Price off.
Event Sponsorship.

17. Tools and Media
 Internet Marketing:
E-mail.
Social media .

18. Thanks for
Contributing
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