Motorola marketing strategy

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Motorola entered the Indian market in the early 2000s. They launched affordable phones like the Motoflip costing under Rs. 4000 to target the mass market. They used a 360 degree marketing strategy including promotional contests and funding NGOs to improve brand awareness among youth. Originally, Motorola had poor positioning in India with a narrow product line and low brand recognition. They have since expanded their portfolio, distribution network, and youth-focused marketing to become the second largest player in India with greater market penetration and awareness through promotional activities.

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