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Faversham oct2017
This document discusses using tourism to improve places for both residents and visitors. It outlines the history of sustainable development and defines responsible tourism. Responsible tourism aims to minimize negative impacts, benefit local communities, and involve local people. For tourism to be successful, it must offer unique experiences, maintain cultural heritage and environments, and create a sense of place. However, mass tourism can degrade destinations and lower the quality of life for residents, leading to overtourism. For tourism's benefits to be realized, it must support local employment, facilities, and ownership while limiting leaks from the local economy. The experiences visitors seek are often found through interactions with local people and culture rather than large-scale development. Communities must decide how to develop in
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Faversham oct2017
- 1. Using Tourism to MakeBetter Places to Live In Harold Goodwin Emeritus Professor, MMU, Institute of Place Management Director Responsible Tourism Partnership
- 2. Sustainable Development: a longhistory? • 1972 World Commission on Environment & Development • 1980 World Conservation Strategy • 1987 Brundtland Report & Our Common Future • 1992 Rio Environment & Development – UN Commission on Sustainable Development • 2000 Millennium Development Goals • 2002 World Summit on Sustainable Development • 2012 Rio+20 • Sustainable Development Goals Very little to show for it………
- 3. UN IY ofSustainable Tourism for Development 1. Make optimal use of environmental resources 2. Respect the socio- cultural authenticity of host communities 3. Provide socio- economic benefits to all stakeholders • Continuous process requires • Informed participation of all stakeholders & • strong political leadership • High level of tourist satisfaction 2004 Technical Definition
- 5. Why Responsibility? • torespond, to act, • responsibility implies and requires action. • critical to creating change is acknowledging and owning up to problems, and taking responsibility for making changes. • Responsibility is free – you can take as much of it as you can handle Child protection Orphanages Animal Welfare
- 6. What is ResponsibleTourism? • Identifying issues which matter and address them through tourism • a triple bottom line approach to Tourism Management • a way of travelling – it offers a better experience • a movement • diverse: particular to cultures, places and organisations • characterised by transparency • requires the acceptance of responsibility and the willingness to take action
- 7. Responsible Travel takesa variety of forms, it is characterised by travel and tourism which 1. minimises negative environmental, social and cultural impacts; 2. generates greater economic benefits for local people and enhances the wellbeing of host communities, by improving working conditions and access to the industry; 3. involves local people in decisions that affect their lives and life chances. Cape Town Declaration 2002
- 8. 4. makes positivecontributions to the conservation of natural and cultural heritage and to the maintenance of the world’s diversity; 5. provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural and environmental issues; 6. provides access for physically challenged and socially disadvantaged people; and 7. is culturally sensitive and engenders respect between tourists and hosts.
- 10. Retirement? Education Awards WTM London WTMAfrica India Ireland London Cape Town Dubai Sao Paulo RTD 1 2002 RTD 13 2017 2018 Plymouth 2004-2016
- 11. Tourism: an opportunity? •Tourists can bring additional spending power to a community – jobs and economic development. • Tourism can provide resources for environmental conservation • Tourism can provide social benefits keeping young people in rural communities and valuing cultural heritage • But the value has to be captured and the impacts have to be controlled – tourism has to be managed.
- 12. Sir Colin Marshall BritishAirways 1994 Tourism and the travel industry “is essentially the renting out for short-term lets, of other people’s environments, whether that is a coastline, a city, a mountain range or a rainforest. These ‘products’ must be kept fresh and unsullied not just for the next day, but for every tomorrow”
- 13. Successful tourist destinations •offer the visitor something unique • they create a sense of place, an identity which is different from their competitors…. • no two communities are ever exactly the same… Who to attract/invite?
- 14. Experiential Tourism • Theexperience economy • Seeking memorable experiences • Driving increased tourism • Viral marketing • Engagement in culture, community and the environment • Shared product of host and guest • Quality, depth, create memories You can taste the difference?
- 16. The fig leaffalls off The fig leaf of sustainability Bumping up against the limits to growth Social & economic conflict
- 18. The main attractionis the public realm. The public realm is for free – but it needs to be cleaned & maintained
- 19. The tragedy ofthe commons • Public realm goods are – Non-rival (light & view) – Non excludable But nowhere has infinite capacity? Tourist behaviours affect capacity. • “Therein is the tragedy. Each man is locked into a system that compels him to increase his herd without limit - in a world that is limited. Ruin is the destination toward which all men rush, each pursuing his own best interest in a society that believes in the freedom of the commons.” • Hardin 1968
- 21. Overtourism the antithesisof Responsible Tourism Responsible Tourism • Making better places to live in and better places to visit • In that order • Running up against the limits to growth Overtourism • Overtourism describes destinations where hosts or guests, locals or visitors, feel that there are too many visitors and that the quality of life in the area or the quality of the experience has deteriorated unacceptably.
- 22. The realisation ofbenefits depends on • the creation of employment at all skill levels and where there is existing capacity – wage/progression/additional income • the additional facilities, restaurants, festivals, markets, attractions and retail …. ; • the extent of linkages to existing local economy - maximise linkages and minimise leakages • It is not just about the money: sense of pride generated by “being known” • the extent of local/non-local ownership of tourist enterprises – small scale and low risk.
- 23. The moments andtimes we treasure? • Temporary resident • The back streets • That conversation or encounter with the ‘other’ • Hosts & Guestsd
- 24. Tourism is nota natural phenomenon • Tourism is what we – the producers and the consumers – make it • It is a social construct • We can make it better • Access = Egress • The metrics matter – International arrivals – Length of stay – Spend and retained yield – Key question is does a destination use tourism or is it used by it?
- 25. Language Tourism – Tourist muststay at least 24 hours – Accommodation is at the core of it • Business • Leisure • Sport • Festival • MICE Visitor Economy Visiting Friends & Relatives Commuters Hinterland – market town Day trippers - railway junction at the end of the M2 Adjacent towns Birders Specialist shopping
- 26. Where do wefit? Competitors or markets? • Ashford • Canterbury • Ramsgate • Rochester • Margate • Lenham • Broadstairs • Sandwich • Deal • Dover • Tenterden • Sittingbourne • Sheppey • Ludlow What is our identity? • Visit Kent • Market Town & Port of Kings • Our market is people who live in our hinterland - repeats • & domestic and international visitors to Kent.
- 27. Who does Favershambelong to? • Tourism and non-tourism businesses • Diverse Residents • Where do you take visitors? • Existence value • Incomers • Second home owners • Faversham Society • Market Traders • Attractions • Restaurants, cafes pubs • Accommodation • Retail • Boat owners • Visit Kent • And many more …
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- 30. Members’ and councillors’meeting on the Management of Freight in Kent. Introduction to the issues by Chris Wright Fleur Hall, 7pm. 24th October 2017 What do you think? What are the solutions?