Uploaded byJohn Gunter
Ryerson University Ted Rogers School of Hospitality & Tourism Management
Frontiers North Adventures focuses on ecotourism in Canada's North, offering sustainable and responsible wildlife experiences while engaging guests in the local culture and environment. The company emphasizes corporate social responsibility, implementing various practices for environmental sustainability, community investment, and educational outreach. Their commitment to quality service and immersive experiences positions them favorably within high-end travel markets.
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- 1. CSR & Tourismin Canada's north
- 2. Lay of theland • Products • Core Values • Corporate Social Responsibility • Trends, what’s new
- 3. Frontiers North Adventures • Expert-guided tours in Canada’s north since ’79. • Hosting guests in Nunavut since 1988. • Best access in the world to wild polar bears. • One of 11 hand-picked for CTC’s initial launch of the Signature Experiences Collection. • 2011 Responsible Travel & Tourism Forum Leadership Award
- 4. Mission statement Frontiers Northdelivers quality nature adventures in a sustainable and responsible manner, inspiring our guests to become invested in Canada’s north. We ensure our guests view and photograph the wildlife of the north as well as experience history, culture and customs of the people of the north.
- 21.
- 32. Adventurer Classic Photographers Travellers Tourists Self guided Expert Tour Guide Pro Photo Guide Time- & Most time White glove cost-efficient with wildlife Large-sized Medium-sized Small-sized groups groups groups
- 33. Core values • Aboveall we are hosts. • Invested in the communities and environments in which we operate. • Passionate to share the resources that have been made available to us. • Our brand promise holds tremendous value in long haul, high yield & luxury markets.
- 34. Ecotourism • Based onnature • Educational • Sustainable management
- 35. Corporate Social Responsibility Framework from CBSR.ca: I. Environmental Practices and Sustainability. II. Workforce and Employee Practices. III. Commitment to our Community. IV.Educational Outreach. V. Corporate Giving.
- 36. I. Environmental Practices • Utilize existing trail network. • Proactively upgrade and maintain trail networks. • Upgrade Buggy fleet with custom-built engines. • Transition to battery-powered engine heaters.
- 37. I. Environmental Practices (con’t) • Reclaim grey water to flush toilets, etc. • Work with suppliers to reduce footprint. • Manage against environmental impact assessment. • Prints brochures on FSC certified 100% post-consumer fibre paper.
- 38. II. Workforce and Employee Practices • Staff participate in planning at FNA AGM. • Profit sharing up to 10% of salaries. • Code of Conduct and Workplace Respect policies. • Diverse Workplace: - 12% Aboriginal. - 6% visible minority. - 44% women on management team.
- 39. III. Commitment to Community • $1.6M investment = ~ $4M economic activity. • Purchase policy favours local, Aboriginal suppliers. • Leakage - ~35 seasonal employee • Employ local residents when possible. • FNA goal to be world class.
- 40. IV. Educational • Learningvacations? • Best guides in Canada. • Contemporary and traditional knowledge. • Biological, environmental and social science. • Strong relationship with Polar Bears International.
- 41. IV. Educational (con’t) PolarBears International • FNA provides $300K in support. • Leadership Camps. • Tundra Connections. • Field Ambassador Program. • Evening presentations by PBI Species Experts.
- 42. V. Corporate Giving •Total corporate giving to exceeds the national standards of 1% of pre-tax profits measured by the Canadian Business for Social Responsibility. • FNA 2011 corporate giving exceeds 6% of pre-tax profits.
- 51. FNA manages guestexperience at every step. Frontiers North Expert Guiding ✔ Flights ✔ Luggage handling ✔ Transports ✔ Accommodation ✔ Meals ✔ Culture ✔ Tundra Buggy ✔®
- 52. Differentiation. Locking your gazewith a wild creature is just one part of a totally immersive and all-encompassing experience. For Frontiers North guests, the context and elements surrounding and supporting the wildlife experience are as equally important (if not more so) as the wildlife experience itself.
- 53. Trends, observations • Discounts& attempts to reinvent brand. • We’re true to our core values and the market continues to reward us. • Developing brand to serve high-volume markets (competing on low-price).
- 54. Thank you! @JohnGunter FrontiersNorth.com