The document presents a marketing strategy for 'Iambrogio,' a delivery service leveraging smartphone technology to expand beyond traditional food delivery. It highlights the significant opportunity in the delivery market, which is still predominantly offline, and details how Iambrogio differentiates itself through innovative services like a concierge feature and AI-driven ordering. The competitive landscape is described as being heavily influenced by venture capital, requiring unique strategies to succeed against established players.

1. Marketing Presentation
iAmbrogio
Your Digital Butler
Your Digital Butler

2. / POSITION WITHIN COMPETITIVE SYSTEM
Thanks to the smartphone penetration into our daily life, everyone has the
chance to order via App food and so technology introduced the concept of
Fast Food 2.0 ,a new idea, into a new market.

3. |THE MARKET IS SWITCHING
• The total expenditure for the Delivery Food
Worldwide in 2015 is 70$Bill but only 9$ Bill of the
expenditure is Online: it means that 9 people on 10
are still picking up the phone and calling for
delivery food , rather than using an App. But
statistics show a really costant and high increase in
the use of Online instead of traditional ways, that
are going to disappear in the long run.

4. Online/Mobile Ordering vs. Offline Ordering ( Based on data
gathered from Cowen and Company Research Report.)

5. THE INNOVATION
• However, competitive does not mean that market is sature: with the
actual low online, food and grocery delivery remains one of the largest
markets still overwhelmingly offline, and its transition to online/mobile
in the coming years will create a wealth of opportunities for
entrepreneurs.

6. / POISTIONING IN THE
MARKET
WHO ARE THE MAIN PLAYERS AND HOW THEY PLAY
IN THE MARKET?
In all the World and especially in Europe there are not
many Delivery Services that are able to deliver you
ANYTHING you need. Most of all services are focused
on the “Food Delivery”, but the NEED should not be
focused ONLY on the food.

7. /HOW PLAYERS COMPETE AND THEIR
STRATEGIES
All the players in the Delivery Market
compete between them with 3 main
features: delivery time, range of action and
products offered. All players play with an
average delivery time of 30-35 mins, but
there still are range restrictions due to allow
a good service. Moovenda as example, for
first innovated the Food Delivery, setting NO
RANGE of action: you can order from a
restaurant also 10km away from you, and
thanks to their special Hot-Box (which they
own the patent) that keeps dishes hot for 1
hour, your meal will be still good!

8. /COMPARATIVE ADVANTAGE
PRODUCT DIFFERENTIATION
It may happen that during a rainy
night, you forgot to buy
cigarettes, and you do not want
to go out. Right now, in Italy the
only App that allows you to get
you delivered anything you need,
at every hour is “iAmbrogio”.
The choice is not restricted only
to the products in the inventory,
you can also ask for anything you
want with the “Concierge”
service that is able to solve
almost every request.

11. / POSITION WITHIN THE
COMPETITIVE SYSTEM
All the competitors in the delivery market are
highly financed by Venture Capital so to penetrate
in the market, competing against startups that
have millions of $ in investments behind, you
must create a new strategy, never adopted yet. A
new startup like iAmbrogio , as example, has
invested on Artificial Intelligence, and created a
digital bot that allows you to order via chat with
Facebook. So the innovation is the only real
comparative advantage that allows you to create
something worth and that might create interest
for venture capitalists, to receive funds and
develop the business.

12. iAmbrogio
• VITTORIO DI LASCIO 190591