Fast Sites and SEO - PubCon 2017

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The document discusses the importance of site speed and provides tips to accelerate site performance. It notes that mobile speeds are especially important as mobile usage increases. It recommends techniques like using content delivery networks, optimizing images, removing sliders, and implementing resource hints. The document also describes tools for analyzing site speed like GTMetrix, WebPageTest, PageSpeed Insights, and Chrome's developer tools. It provides specifics on how to use these tools and what metrics they measure to identify performance issues.

MOBILE FIRST
• Mobile First Indexing is already happening
• 70% of the world will be on 3G connection in 2020

ACCELERATED MOBILE PAGES
(AMP)
• Very Fast for Users
• Ranking factor for some Mobile Traffic - if Google gives AMP pages
priority (News Carousel)
• Improves server performance
• Requires caching
• Not ideal for every site or page

Tips & Tricks to a Faster Site
• DNS Resource Hints
• Use CDN
• Optimize Images
• Remove Sliders
• Use System Fonts
• Update to PHP 7+ (if this is your environment)
• HTTP/2 - Varnish
• Optimize Database

RESOURCE HINTS
• DNS Prefetch - rel="dns-prefetch"
• Preconnect - rel="preconnect"
• Prefetch - rel="prefetch“
• Live in the <head> section
• Should be the first items the browser sees

SITE SPEED DIAGNOSTIC
TOOLS
• GT Metrix
• WebPageTest.org
• PageSpeed Insights UX Tool
• Chrome DEV Tools Network Report

GTMetrix – PageSpeed Score
Identifies Potential
Issues relative to
Google’s PageSpeed
UX Tool

GTMetrix – YSlow Score
• Grades web pages based on one of
three predefined ruleset
• Offers suggestions for improving
the page's performance
• Summarizes the page's components
• Displays statistics about the page

GTMetrix - Waterfall
• All Resources
• Loading Order
• Errors
• Time for each
Resource

GTMetrix - Timings
• Backend Connection
• Time to First Byte TTFB
• First Paint
• DOM Initiated
• DOM Loaded
• OnLoad

WebPageTest.org
• Google Recommended
Tool
• Video Capture
• Image Analysis
• Waterfall
• Performance

PageSpeed Insights UX Tool
• Technically a UX tool
focused on Speed
• Recommendations for
Optimization
• Optimized Files

DEV Tools – Network Report
• Disable Cache
• Fast 3G Test
Speed
• Capture
Screenshots

WordPress Tricks
WordPress Plugins:
•CACHE - WP Super Cache (FREE) or WP Rocket (PAID)
•AMP for WordPress (Yoast AMP Glue plugin)
•WP-Sweep for database optimization
•Envira Gallery - fast gallery plugin
Framework/Child Theme = Genesis/StudioPress
WordPress Hosting = WP Engine
Environment = Migrate to PHP 7
Optimize Apache & NGINX

Tools We Use
• Deep Crawl
• GTMetrix
• WebPageTest
• Chrome DEV Tools
• PageSpeed
• YSlow
Link to tools we recommend -
https://marketingnomads.com/tools/

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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx

elizabethella096

In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

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william charnock

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

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