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Fast Sites and SEO - PubCon 2017
The document discusses the importance of site speed and provides tips to accelerate site performance. It notes that mobile speeds are especially important as mobile usage increases. It recommends techniques like using content delivery networks, optimizing images, removing sliders, and implementing resource hints. The document also describes tools for analyzing site speed like GTMetrix, WebPageTest, PageSpeed Insights, and Chrome's developer tools. It provides specifics on how to use these tools and what metrics they measure to identify performance issues.
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Fast Sites and SEO - PubCon 2017
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- 3. LESS THAN 3SECONDS?
- 4. AVERAGE SITE SPEEDINDEX
- 5.
- 6. SPEED = BOUNCERATES
- 7. MOBILE FIRST ⢠MobileFirst Indexing is already happening ⢠70% of the world will be on 3G connection in 2020
- 8. ACCELERATED MOBILE PAGES (AMP) â˘Very Fast for Users ⢠Ranking factor for some Mobile Traffic - if Google gives AMP pages priority (News Carousel) ⢠Improves server performance ⢠Requires caching ⢠Not ideal for every site or page
- 9. Tips & Tricksto a Faster Site ⢠DNS Resource Hints ⢠Use CDN ⢠Optimize Images ⢠Remove Sliders ⢠Use System Fonts ⢠Update to PHP 7+ (if this is your environment) ⢠HTTP/2 - Varnish ⢠Optimize Database
- 10. RESOURCE HINTS ⢠DNSPrefetch - rel="dns-prefetch" ⢠Preconnect - rel="preconnect" ⢠Prefetch - rel="prefetchâ ⢠Live in the <head> section ⢠Should be the first items the browser sees
- 11. SITE SPEED DIAGNOSTIC TOOLS â˘GT Metrix ⢠WebPageTest.org ⢠PageSpeed Insights UX Tool ⢠Chrome DEV Tools Network Report
- 12. GTMetrix â PageSpeedScore Identifies Potential Issues relative to Googleâs PageSpeed UX Tool
- 13. GTMetrix â YSlowScore ⢠Grades web pages based on one of three predefined ruleset ⢠Offers suggestions for improving the page's performance ⢠Summarizes the page's components ⢠Displays statistics about the page
- 14. GTMetrix - Waterfall â˘All Resources ⢠Loading Order ⢠Errors ⢠Time for each Resource
- 15. GTMetrix - Timings â˘Backend Connection ⢠Time to First Byte TTFB ⢠First Paint ⢠DOM Initiated ⢠DOM Loaded ⢠OnLoad
- 16. WebPageTest.org ⢠Google Recommended Tool â˘Video Capture ⢠Image Analysis ⢠Waterfall ⢠Performance
- 17. PageSpeed Insights UXTool ⢠Technically a UX tool focused on Speed ⢠Recommendations for Optimization ⢠Optimized Files
- 18. DEV Tools âNetwork Report ⢠Disable Cache ⢠Fast 3G Test Speed ⢠Capture Screenshots
- 19. DEV Tools âNetwork Report
- 20. WordPress Tricks WordPress Plugins: â˘CACHE- WP Super Cache (FREE) or WP Rocket (PAID) â˘AMP for WordPress (Yoast AMP Glue plugin) â˘WP-Sweep for database optimization â˘Envira Gallery - fast gallery plugin Framework/Child Theme = Genesis/StudioPress WordPress Hosting = WP Engine Environment = Migrate to PHP 7 Optimize Apache & NGINX
- 21. Tools We Use â˘Deep Crawl ⢠GTMetrix ⢠WebPageTest ⢠Chrome DEV Tools ⢠PageSpeed ⢠YSlow Link to tools we recommend - https://marketingnomads.com/tools/
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