Site speed is important for your bottom line and understandably, with so many metrics and details, it can get confusing. This session should help the audience understand how important performance is to Google, and the why and how webmasters can take initiative to improve.
SearchLove San Diego 2018 | Mat Clayton | Site Speed for Digital MarketersDistilled
We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-opening session will change your perception on the state of JavaScript today.
SearchLove London 2018 - John Campbell - Voice Search – Calculating and Seizi...Distilled
Voice has and continues to be the hot topic of 2018, fuelled by the statistic that “50% of searches" will be conducted via voice by 2020. Voice is still an emerging marking as such there is very little data or tools which allow individuals to understand the opportunity in the market by vertical or key phrase.
John will be talking about the voice market landscape today, how you can calculate the opportunity at a key phrase level and practical steps to how to cease the opportunity ready for the supposedly “50% of searches” in 2020.
AB Testing, Ads and other 3rd party tags - SmashingConf London - 2018Andy Davies
Talk at Smashing Conf - 7th Feb 2018 (Video - https://vimeo.com/254703766)
Explores some of the issues that 3rd-party tags introduce when we add them to our sites, some ways of measuring the impact, and challenges we still have
Everyone loves fast sites. While "make your site faster" is a simple mantra, the actual steps to achieve this can be daunting. Fortunately, we know where to start: JavaScript. JavaScript consumes more CPU than loading, layout, and rendering combined. Byte-for-byte, JavaScript inflicts more delays on sites than any other resource, and yet the amount of JavaScript on sites continues to grow.
In this session you'll learn the latest techniques for measuring and improving the impact JavaScript on your site, including: using the User Timing Spec and Long Tasks API to track the CPU cost of JavaScript for real users, moving expensive JavaScript off the main thread, using code coverage tools to reduce your JavaScript, and understanding why defer is probably a better technique than async for loading JavaScript.
AB Testing, Ads and other 3rd party tags - London WebPerf - March 2018Andy Davies
Talk at Smashing Conf - 7th Feb 2018 (Video - https://vimeo.com/254703766)
Explores some of the issues that 3rd-party tags introduce when we add them to our sites, some ways of measuring the impact, and challenges we still have
SearchLove San Diego 2018 | Mat Clayton | Site Speed for Digital MarketersDistilled
We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-opening session will change your perception on the state of JavaScript today.
SearchLove London 2018 - John Campbell - Voice Search – Calculating and Seizi...Distilled
Voice has and continues to be the hot topic of 2018, fuelled by the statistic that “50% of searches" will be conducted via voice by 2020. Voice is still an emerging marking as such there is very little data or tools which allow individuals to understand the opportunity in the market by vertical or key phrase.
John will be talking about the voice market landscape today, how you can calculate the opportunity at a key phrase level and practical steps to how to cease the opportunity ready for the supposedly “50% of searches” in 2020.
AB Testing, Ads and other 3rd party tags - SmashingConf London - 2018Andy Davies
Talk at Smashing Conf - 7th Feb 2018 (Video - https://vimeo.com/254703766)
Explores some of the issues that 3rd-party tags introduce when we add them to our sites, some ways of measuring the impact, and challenges we still have
Everyone loves fast sites. While "make your site faster" is a simple mantra, the actual steps to achieve this can be daunting. Fortunately, we know where to start: JavaScript. JavaScript consumes more CPU than loading, layout, and rendering combined. Byte-for-byte, JavaScript inflicts more delays on sites than any other resource, and yet the amount of JavaScript on sites continues to grow.
In this session you'll learn the latest techniques for measuring and improving the impact JavaScript on your site, including: using the User Timing Spec and Long Tasks API to track the CPU cost of JavaScript for real users, moving expensive JavaScript off the main thread, using code coverage tools to reduce your JavaScript, and understanding why defer is probably a better technique than async for loading JavaScript.
AB Testing, Ads and other 3rd party tags - London WebPerf - March 2018Andy Davies
Talk at Smashing Conf - 7th Feb 2018 (Video - https://vimeo.com/254703766)
Explores some of the issues that 3rd-party tags introduce when we add them to our sites, some ways of measuring the impact, and challenges we still have
Migration Best-Practices: Successfully re-launching your website - SMX New Yo...Bastian Grimm
My talk from SMX 2017 in New York covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective.
How To Get a 100% Lighthouse Performance Score Polly Pospelova
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.
Challenges of building a search engine like web rendering serviceGiacomo Zecchini
SMX Advanced Europe, June 2021 - With the advent of new technologies and the massive use of Javascript on the internet, search engines have started using Web Rendering Services to better understand the content of pages on the internet. What are the difficulties in building a WRS? Are tools we use every day replicating what search engines do? In this session, Giacomo will drive you on a discovery journey digging in some techy implementation details of a search engine like web rendering service building process, covering edge cases such as infinite scrolling, iframe, web component, and shadow DOM and how to approach them.
Optimizing with Server Logs | Jamie Alberico @ #TechSEO Boost 2018Jamie Indigo
We've all spent hours listening and researching how Google says they interact with our sites. Server logs are a critical view into how Googlebot actually interacts with your sites. Learn how to identify different Googlebot behaviors, crawl waste, and optimization opportunities.
The Case for HTTP/2 - GreeceJS - June 2016Andy Davies
HTTP/2 is here but why do we need it, how is it different to HTTP/1.1 and what does the mean for developers?
Slides from my talk at GreeceJS in Athens, June 2016
International Site Speed Tweaks - ISS 2017 BarcelonaBastian Grimm
Talking international site speed optimization at International Search Summit 2017 in Barcelona, London as well as in Munich covering a broad variety of performance optimization strategies.
Measuring Web Performance (HighEdWeb FL Edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
This talk was given at HighEdWeb Florida.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
Talk from The Web Is in Cardiff, October 2014 exploring the business case for web performance, and some of the underlying factors that can make sites slow
Are Today’s Good Practices… Tomorrow’s Performance Anti-Patterns?Andy Davies
Talk from Akamai Edge 2014 looking at some of our current web performance optimisation practices and how they may need to change as new standards and protocols emerge
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
Chrome DevTools are a set of free tools built directly into the Google Chrome browser, that offer developers and SEO specialists exceptional insights into underlying SEO issues. In this session, we will look at how to use it for technical SEO auditing, performance testing and crawlability, especially for JavaScript sites.
Migration Best-Practices: Successfully re-launching your website - SMX New Yo...Bastian Grimm
My talk from SMX 2017 in New York covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective.
How To Get a 100% Lighthouse Performance Score Polly Pospelova
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.
Challenges of building a search engine like web rendering serviceGiacomo Zecchini
SMX Advanced Europe, June 2021 - With the advent of new technologies and the massive use of Javascript on the internet, search engines have started using Web Rendering Services to better understand the content of pages on the internet. What are the difficulties in building a WRS? Are tools we use every day replicating what search engines do? In this session, Giacomo will drive you on a discovery journey digging in some techy implementation details of a search engine like web rendering service building process, covering edge cases such as infinite scrolling, iframe, web component, and shadow DOM and how to approach them.
Optimizing with Server Logs | Jamie Alberico @ #TechSEO Boost 2018Jamie Indigo
We've all spent hours listening and researching how Google says they interact with our sites. Server logs are a critical view into how Googlebot actually interacts with your sites. Learn how to identify different Googlebot behaviors, crawl waste, and optimization opportunities.
The Case for HTTP/2 - GreeceJS - June 2016Andy Davies
HTTP/2 is here but why do we need it, how is it different to HTTP/1.1 and what does the mean for developers?
Slides from my talk at GreeceJS in Athens, June 2016
International Site Speed Tweaks - ISS 2017 BarcelonaBastian Grimm
Talking international site speed optimization at International Search Summit 2017 in Barcelona, London as well as in Munich covering a broad variety of performance optimization strategies.
Measuring Web Performance (HighEdWeb FL Edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
This talk was given at HighEdWeb Florida.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
Talk from The Web Is in Cardiff, October 2014 exploring the business case for web performance, and some of the underlying factors that can make sites slow
Are Today’s Good Practices… Tomorrow’s Performance Anti-Patterns?Andy Davies
Talk from Akamai Edge 2014 looking at some of our current web performance optimisation practices and how they may need to change as new standards and protocols emerge
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
Chrome DevTools are a set of free tools built directly into the Google Chrome browser, that offer developers and SEO specialists exceptional insights into underlying SEO issues. In this session, we will look at how to use it for technical SEO auditing, performance testing and crawlability, especially for JavaScript sites.
Welcome to a new reality - DeepCrawl Webinar 2018Bastian Grimm
My webinar with DeepCrawl talking about mobile-friendliness, assessing keyword targeting on mobile, finding content inconsistencies across devices and much, much more!
Cliff Crocker discusses best practices for measuring what matters and applying an understandable methodology that achieves what we are all after: happier users.
Measuring What Matters - Fluent Conf 2018Cliff Crocker
Cliff Crocker discusses best practices for measuring what matters and applying an understandable methodology that achieves what we are all after: happier users.
Web Performance & You - HighEdWeb Arkansas VersionDave Olsen
Today, a web page can be delivered to a desktop computer, a television, or a handheld device like a tablet or a phone. While a technique like responsive design helps ensure that our web sites look good across that spectrum of screen sizes we may forget our web sites should also be able to perform equally well across that same spectrum. While more and more of our users are shifting their Internet usage to these more varied platforms and connection speeds our development practices might not be keeping up.In this session we’ll review why optimizing web performance should be an important step in the development of responsive websites. We’ll look at the tools that can help you understand and measure the performance of those sites as well as discuss front-end and server-side techniques that can be used to help you improve their performance. Finally, since the best way to test your site is to have real devices in hand, we’ll share “lessons learned” so you can set-up your own device lab similar to what we have at West Virginia University.This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
Complete SEO Report with checklist requiredaaimannoor5
multiple variations of an engaging product description for an SEO report from a digital marketing agency:
Variation 1:
Skyrocket your online visibility and dominate your competition with our comprehensive SEO report.
• Detailed analysis of your website's current search engine performance
• Personalized recommendations to improve your rankings and drive more traffic
• Insights on top-performing keywords and content opportunities
• Step-by-step action plan to implement high-impact SEO strategies
Struggling to get your website seen by your ideal customers? Our SEO report is your secret weapon to unlocking the full potential of search engine optimization. Packed with data-driven insights, you'll uncover the exact steps needed to boost your organic traffic, outrank your competitors, and turn your website into a lead-generating machine. Whether you're a small business or an enterprise-level brand, this report is your roadmap to search engine success.
This SEO report is perfect for digital marketing teams, business owners, and entrepreneurs who are ready to take their online presence to new heights. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to attract more qualified leads, increase conversions, and grow your business like never before.
Variation 2:
Dominate the search results and stay ahead of the competition with our cutting-edge SEO report.
• Comprehensive audit of your website's current search engine performance
• Tailored strategies to improve your rankings across key industry keywords
• Insights on content gaps and opportunities to drive more organic traffic
• Actionable steps to implement high-impact SEO tactics
Struggling to get your business seen by your ideal customers online.
Our SEO report is your ticket to search engine dominance. Powered by the latest data and industry best practices, this report will give you the intel you need to outrank your competitors, attract more qualified leads, and turn your website into a lead-generating powerhouse.
Whether you're a solopreneur or part of an enterprise marketing team, this SEO report is designed to help you maximize your online visibility and drive real business results. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to boost your brand awareness, increase conversions, and take your company to new heights.
Don't let your competition outrank you - invest in our SEO report and watch your online dominance skyrocket.
Variation 3:
Uncover the search engine secrets to drive more traffic and leads with our comprehensive SEO report.
• In-depth analysis of your website's current search engine performance
• Customized strategies to improve your rankings across high-intent keywords
• Insights on content gaps and opportunities to attract your ideal customers
• Step-by-step action plan to implement proven SEO tactics
Struggling to get your business seen by your target audience
Technical SEO vs. User Experience - Bastian Grimm, Peak Ace AGBastian Grimm
My kick-off talk for a webinar titled "Technical SEO vs. UI/UX" which featured a panel of speakers discussing if and how SEO should work (more closely) together with UX. Enjoy!
SearchLeeds 2019 - Luke Monaghan - Site speed: Time to meet the mobile expect...SearchLeeds
The need for speed is increasing, especially on mobile. At a time where mobile-users expect their needs to be met within 3 seconds, why do we find ourselves falling much shorter on this? Luke's SearchLeeds talk highlights the current standards delivered by industries on mobile, the differing standards we see cross-device, how shortfalls ultimately impact businesses and what we can do to ensure we deliver optimal mobile site speed performance. He also looked at existing and upcoming tools and technologies that we have at our disposal.
SEO 101 - Google Page Speed Insights Explained Steve Weber
During our second SEO webinar lesson, we spoke about the importance of site speed. We ran through an explanation of the Google Page Speed insights tool and how to take care of the most common optimizations the tool sugests to site oweners.
How To Increase Your Website's Visibility - SEO Best Practices - LA2M Presena...Tarun Gehani
This introductory-level SEO presentation will cover best practices in optimizing your website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
Neither developers nor SEOs can “design” a website without JavaScript. Because JS makes a website so much better. Everybody loves to interact with a website!
However, JS presents a challenge for SEOs. The best way to overcome the challenges generated by JS is to work hand in hand with developers & designers.
The goal of this talk is to dispel some myths & identify what developers should keep in mind when developing a JS-based website.
Super speed around the globe - SearchLeeds 2018Bastian Grimm
My talk covering some of the very latest in web performance optimisation (paint timings, critical rendering path, custom web fonts, etc.) for technical marketers & SEOs from SearchLeeds 2018.
SearchLeeds 2018 - Bastian Grimm - Peak Ace - International site speed: Going...Branded3
Especially in a mobile-first world, fast loading websites are of utmost importance. Also, Google has been very vocal about anything web performance in the last few years and is pushing hard to innovate repeatedly. But performance is so much more! User satisfaction should be the main goal because expectations are clear: You’ve got two to three seconds maximum to deliver, so make it count. During Bastian's SearchLeeds 2018 talk he walked through various advanced topics around web performance optimisation going way beyond Accelerated Mobile Pages (and other short-term solutions) to make any website really, really fast.
Future of Search Engine Factors, AMP, On-Page Key to SuccessAnetwork
In these slides that presented in 2016 Iran SEO Conference, Farid Asadi focused on predicted search engine ranking factors, a brand new technology called AMP and also On-Page key to success
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10. @jamesmcnulty
“In the past we've recommended performance metrics
like First Meaningful Paint (FMP) and Speed Index
(SI) to help capture more of the loading experience
after the initial paint,”
“but these metrics are complex, hard to explain, and
often wrong — meaning they still do not identify when
the main content of the page has loaded.”
Source - Phil Walton (Engineer at Google) August, 2019
14. @jamesmcnulty
Cumulative Layout Shift (CLS)
Measures the unexpected
movement of page content
which usually happens
because resources are
loaded asynchronously or
DOM elements get
dynamically added to the
page above existing content.
Source
15. @jamesmcnulty
Measure Cumulative Layout Shift (CLS)
1. Go to http://webpagetest.org/
2. Advanced Settings > Chromium
3. Enable layoutShift API,
by adding the following to the
Command-Line field:
--enable-blink-
features=LayoutInstabilityAPI
16. @jamesmcnulty
Measuring Cumulative Layout Shift (CLS)
[CumulativeLayoutShift]
return new Promise(resolve => {
var CLS = 0;
new PerformanceObserver(list => {
list.getEntries().forEach(entry => {
if (entry.hadRecentInput) return;
CLS += entry.value;
});
resolve(CLS);
}).observe({type: "layout-shift", buffered: true});
});
4. Advanced Settings > Custom
5. Add this script to Custom Metrics:
24. @jamesmcnulty
Google decides the crawl priority of pages based
on site popularity, content freshness, and server
resources.
Source - Kazushi Nagayama Former Google Search Quality Analyst
Crawling
“Google needs to make good predictions on how
much load the host can tolerate, and decide how
fast it crawls the site”
25. @jamesmcnulty
● Just like crawl budget, Google uses signals to compute
priorities for rendering. In this case, the most important ones
are the popularity of the site, and the number of URLs that need
rendering.
● If you have a page that runs lots of JavaScript, it may eventually
be considered unrenderable.
● Excessive CPU consumption negatively impacts indexing
Source - Kazushi Nagayama Former Google Search Quality Analyst
Rendering
33. @jamesmcnultySource - Billy Hoffman (Founder and CTO at Zoompf)
“Our data shows there is no correlation between
"page load time" (either document complete or
fully rendered) and ranking on Google's search
results page.”
Does Website Speed Actually Impact Rankings?
34. @jamesmcnulty
“Of all the data we
captured, the TTFB
metric had the
strongest
correlation effect,
implying a high
likelihood of some
level of influence on
search ranking.”
Source - Billy Hoffman (Founder and CTO at Zoompf)
37. @jamesmcnultySource – Elizabeth Sweeny (Developer Insights Product Manager for Chrome)
“Performance at the end of
the day is about solving
business problems”
48. @jamesmcnulty
How it works
1. Download Google Chrome
2. Install Lighthouse Chrome Extension
3. Install node.js
4. Install Lighthouse Batch Reporter
5. Open Terminal (or Command Prompt) – Enter URLs to run in Lighthouse
6. Upload the downloaded JSON reports to an online server
7. In a new Google Sheet, open the Script Editor and add the ImportJSON.gs code
8. Add the URLs for each JSON report to the Google Sheet
9. Use formulas in the Google Sheet to find data within each JSON report
49. @jamesmcnulty
How to Automate
Pagespeed Insights
For Multiple URLs
using Google Sheets
https://moz.com/blog/how-to-automate-pagespeed-insights-for-multiple-urls-using-google-sheets
@jamesmcnulty
50. @jamesmcnulty
How it works
1. Make a copy of this Google Sheet
2. Create a free API Key from Google
3. Make sure the PageSpeed Insights API is enabled.
4. Add a list of URLs to the Google Sheet
5. Click “Run Report”
53. @jamesmcnulty
How to Automate
PageSpeed Insights for
Multiple URLs using
Azure Logic Apps or
Microsoft Flow
https://mattcollinge.wordpress.com/2019/10/12/how-to-automate-pagespeed-insights-for-multiple-urls-using-logic-apps-or-flow/
@jamesmcnulty
By Matt Collinge
54. @jamesmcnulty
Where To Start
1. Focus on the Critical Rendering Path. Make fewer requests for smaller resources.
○ Optimize the delivery of render-blocking CSS and JavaScript resources
○ Prioritize visible content
2. Reduce your server response time (improve TTFB)
○ Use a CDN (e.g. Cloudflare)
○ Enable Gzip / compression (Check your site)
○ Leverage browser caching
○ Enable Keep-alive
○ Is My Host Fast Yet? by Rick Viscomi
3. Find and resolve redundant internal redirects and redirect chains
55. @jamesmcnulty
Resolve Redundant Redirects
● Each redirect adds latency to the overall page load time.
● Google will follow up to five redirect hops, then stop and
treat the original URL as a 404 error.
1. http://www.mysite.com/pricing
2. http://mysite.com/pricing
3. https://mysite.com/pricing
4. https://mysite.com/plans
5. https://mysite.com/plans/
Source
59. @jamesmcnulty
Image Optimization
1. Essential Image Optimization by Addy Osmani
(Engineering Manager working on Google Chrome)
2. Creating a Cloudflare Worker to Lazy Load Images by
Simon Cox
3. Piio / Imagekit.io - [Paid] Optimization & delivery services
(Image Speed Test) (WordPress Plugin) (Resize Images Tool)
60. @jamesmcnulty
CSS and JavaScript Optimization
1. Find and remove unused CSS and JavaScript with Google Chrome.
a. Automatically remove unused CSS using Grunt (grunt-uncss package)
b. Unused CSS Tool / Service
2. Avoid importing CSS files from inside another CSS file (i.e. avoid @import
url("style.css") - Check your site: CSS Delivery Tool by Patrick Sexton
a. Use fewer external CSS files
b. Serve critical CSS from one domain
3. Call CSS first, save time by reducing network calls and delays from JavaScript
a. In-line small CSS and JavaScript
61. @jamesmcnulty
WordPress Optimization
1. Ultimate Guide to WordPress Speed Optimization by
MyThemeShop
2. How to Make Your WordPress Site Load Faster (Without
Breaking It or Going Crazy) by Gill Andrews
3. 5 Ways to Make Your WordPress Website Blazing Fast
by Kyle Faber
62. @jamesmcnulty
Site Kit -
Google’s official
WordPress plugin
● Search Console
● Google Analytics
● Pagespeed Insights
● AdSense
https://wordpress.org/plugins/google-site-kit/
@jamesmcnulty
63. @jamesmcnulty
How To Build Speed
Dashboards in
Google Data Studio
By Sam Marsden
https://www.searchenginejournal.com/build-speed-dashboards-google-data-studio/321343/
@jamesmcnulty
65. @jamesmcnulty
Compare Your
Site To Industry
Benchmarks
(using CrUX data)
By Akamai
https://developer.akamai.com/akamai-mpulse/crux-benchmarking
@jamesmcnulty
How browsers schedule and execute scripts can impact the performance of web pages. While techniques like <script defer>, <link rel=preload> (and others) influence script loading, knowing how browsers interpret them can also be helpful.