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Measuring the visual experience of
website performance
Patrick Meenan
Google
@patmeenan
pmeenan@webpagetest.org
How fast is your site?
Base page monitoring

• Measures just the HTML response
• How fast the server responded
• Largely for operational monitoring/back-end optimization
• Curl, wget, nagios, pingers, etc
Full Page (synthetic)

• Full browser
• Measures to onLoad
Full Page (RUM)

• Real-user data from the field
• Measures to onLoad
• Possibility for per-application specific measurement points
    – Time to first tweet
Examples
Twitter onLoad (2.4s)   Twitter end of activity (8.2s)
Twitter vs. Amazon
Twitter vs. Amazon
2 Pages, Identical Performance




              http://youtu.be/Ipk1k_IobYg
2 Pages, Identical Performance




              http://youtu.be/Ipk1k_IobYg
Start Render




               Identical
Load Time




            Identical
Last Visual Change




               Identical
Introducing the Speed Index
Visual “Completeness”
Unrendered Progress
The Speed Index




        The user experience of A was 7.4 times faster than B

            sites.google.com/a/webpagetest.org/docs/using-webpagetest/metrics/speed-index
Amazon vs. Twitter




                                Amazon               Twitter
            Speed Index         1501                 6014 (+300%)
            onload              2.4                  2.4
            Fully Loaded        6.4                  8.2 (+28%)




      www.webpagetest.org/video/view.php?id=120414_22f2206da973b41621c499e2be01d555cdac6ab0&bare=1
www.webpagetest.org
www.webpagetest.org
PageSpeed Service




           www.webpagetest.org/compare
PageSpeed Service Development
Chrome resource prioritization

                        First Paint




     insouciant.org/tech/throttling-subresources-before-first-paint/
Chrome resource prioritization



                                                                       …



     insouciant.org/tech/throttling-subresources-before-first-paint/
Visual Progress
Move Along, There’s Nothing to See Here…




        http://www.flickr.com/photos/danacea/2452567718/
Sensitivities to avoid

• Small visual changes causing large measured differences
    – Pixels move (Layout Changes)
As-Implemented - Histograms
• Fixed End point (Fully loaded)


• Per-color histograms of color distribution across the page
    – Pixel locations irrelevant
    – Works “well enough”
    – Minimal memory required


• Starting Histogram and Final Histogram captured


• Diff from Start to Final


• Each Video frame:
    – Diff against start
    – Compare to Diff from Final (calculate as %)
Lab-Only




           http://www.flickr.com/photos/rmtip21/4788073408/
RUM Possibilities

• Measure time of individual DOM elements
• Measure paint events
• Requires browser enhancements
As-Implemented Issues
Interstitials
Backgrounds
Slideshows
Ads
www.flickr.com/photos/powerbooktrance/505269005/
Measuring the visual experience of website performance

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