This document provides information about a startup accelerator program called Beta-Start. It will take place over 6 weeks and include workshops, mentorship, and pitching opportunities. Participants will develop their ideas, learn business skills, and have the chance to present to investors. The program includes over 90 hours of hands-on activities, dedicated coaching, mentorship from experienced entrepreneurs, and workspace facilities. Participants must attend workshops and meetings, deliver weekly updates, and follow 6 rules. The calendar outlines the schedule for the first few weeks. Examples of pitches and presentations are also provided.

1. Kick-Off Day
Sep 15th

2. Beta-Start’s sponsors, supporters and partners
Alfa Beta
Gama Supporter
Partners
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3. 3

4. “All great journey starts with
a first step.”
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5. You’re now a Beta-starter – Welcome to this amazing group
of enchanted entrepreneurs
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6. 6

7. During Beta-start you will:
• Develop your idea until it is bullet proof with the help of experienced
mentors;
• Learn from successful entrepreneurs and professionals;
• Structure your business model and strengthen competitive advantage;
• Prototype your product / service and do market research;
• Take your idea further with design thinking workshops; Learn to
communicate your project to investors - You may need help;
• Learn how to recruit and manage talent - because the team is the
foundation of your success;
• and ... you will be able to present your project to a group of investors and
clients.
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8. The acceleration program includes:
• More than 90 hours of hands-on activities in various areas;
• Mentorship: 30 successful entrepreneurs and professionals with over 10
years of experience in international markets;
• A dedicated Coach for project;
• Inspiring Talks
• Demos day: all the participating ideas will have the opportunity to
formally present a pitch to possible clients and a pool of more than 60
investors.
• Trainers from different backgrounds will provide you with a number of
workshops where you can expand your business knowledge
(e.i Social Media, Design Thinking, Finance, Pitch...)
• Workspace: Internet access, printer, and meeting rooms;
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9. Only 6 rules to keep in mind
1. Don’t arrive late to workshops and specially mentoring sessions
2. Mandatory attendance
3. Never miss the Collaborative session (every Monday afternoon)
4. You get what you give – work hard and collaborate
5. Deliverables have to be presented to your coach every week
6. Prepare mentoring sessions and workshops and allocate resources
wisely
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10. Each Beta-Starter will have
• Each team will have a coach
• a set of mentors
• a comprehensive array of workshops
• a financial mentor
• Access to potential clients and investors
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11. A Coach is
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12. Mentors are
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13. Trainers are
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14. Slide Structure for weekly deliverables
1. Pitch
2. Weekly Deliverables
3. Previous week
4. Problems
5. Next week
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15. Weekly deliverables
1. Updated Business model canvas
2. Mentors and clients feedback summary
3. Updated MVP
4. Updated Final presentation slides
5. Biweekly Blog posts about your project
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16. Beta-Start Calendar – Week 1 & 2
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17. Beta-Start Calendar – Week 3 to 6
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18. 1 Minute Pitch (some examples)
(Founders Institute approach)
My company, (company name),
Is developing (a defined offering)
(Dave McLure’s approach)
To help (a target audience) We’re x, for y
(solve problem) Ex. We’re AirBnB, for coworkers
(with secret sauce) or
Max 3 key words / phrases, 2 sentences
Ex. Slideshare, is the world’s larger community for sharing
presentations
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19. 3 min Pitch – Demo Day
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20. 20-30 min Pitch - Investors (12 Slides)
1. Elevator Pitch
2. The Problem
3. Your Solution
4. Market Size
5. Business Model
6. Proprietary Tech
7. Competition
8. Marketing Plan
9. Team / Hires
10.Money / Milestones
11.Happy end
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21. Executive Summary
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22. Lean Startup
• Talk to Customers; Discover Problems
• Progress ≠ Features (Less = More)
• Fast, Frequent Iteration (+ Feedback Loop)
• Measure Conversion; Compare 2+ Options
• Focus on Product/Market Fit (don’t “launch” b4)
• Keep it Simple & Actionable
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23. Some thoughts
• Ideas are worthless
• Get feedback early and iterate
• Don’t plan, prototype
• Look for the pain, find what they love and focus on what matters
• Avoid co-founder conflict
• Engage great mentors
• Make decisions quickly
• Use your head, then trust your gut
• Be flexible and learn from your failures
• You don’t have to raise money, don’t forget about boot-straping
• Show, don’t tell
• Discover Work-Life Balance
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25. Some references – books
Lean Startup, Costumer Business
Eric Ries Development Model Canvas
The Startup The Art of Startup
Owner’s Manual he Start Weekend
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26. Some references – websites
• Startup Lessons Learned Eric Ries (blog)
• Customer Development Methodology Steve Blank (presentation, blog)
• Startup-Marketing.com Sean Ellis (blog)
• KISSmetrics.com Hiten Shah / Neil Patel (website)
• How To Pitch a VC Dave McClure (slides, NSFW)
• VentureHacks.com
• Brad Feld, Jason Mendelson: AskTheVC.com
• Andrew Chen: AndrewChenBlog.com
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27. Activation
Tools:
Crazy Egg (Visual Click Mapping)
http://crazyegg.com
Google Website Optimizer (A/B & Multivariate Testing)
http://google.com/websiteoptimizer
Marketo.com (B2B Lead Generation Management)
http://marketo.com
Resources:
Experimentation and Testing: A Primer
kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html
Landing Page Design Toolbox: 100 Tips & Tools
http://tinyurl.com/326co6
Landing Page Tutorials & Case Studies
http://www.copyblogger.com/landing-pages/
101 Easy Easy to use Google Website Optimizer
http://conversion-rate-experts.com/articles/101-google-website-optimizer-tips/
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28. Retention
Tools
Campaign Monitor / MailChimp (email newsletter software)
campaignmonitor.com / mailchimp.com
TriggerMail (site-centric email management)
triggermail.net
Litmus (email and website design testing - clients / browsers)
litmusapp.com
Resources
30 free HTML email templates
campaignmonitor.com/resources/templates.aspx
Best Practices in Writing Email Subject Lines
mailchimp.com/resources/best-practices-in-writing-email-subject-lines.phtml
Learning Viral: Viral Emails of Tagged.com
okdork.com/2008/04/10/learning-viral-studying-taggedcom/
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29. Acquisition
Tools
Google Analytics (web analytics)
google.com/analytics
Google Keyword Tool (keyword research tool)
adwords.google.com/select/KeywordToolExternal
SEO Book Tools (SEO related tools)
tools.seobook.com
Resources
SEO Book Blog
seobook.com/blog
The Social Media Manual: Read Before You Play
searchengineland.com/071120-144401.php
Strategies to ruthlessly acquire users
andrewchen.typepad.com/andrew_chens_blog/2007/04/10_obvious_stra.html
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30. References
Tools
Gigya (social media distribution & tracking tool)
gigya.com
ShareThis / AddThis (sharing buttons)
sharethis.com / addthis.com
GetMyContacts (PHP contacts importing & invitation software)
getmycontacts.com
Resources
Seven Ways to GO VIRAL
lsvp.wordpress.com/2007/03/02/seven-ways-to-go-viral/
What’s your viral loop? Understanding the engine of adoption
andrewchen.typepad.com/andrew_chens_blog/2007/07/whats-your-vira.html
Metrics: Where Users Come From
slideshare.net/guest2968b8/rockyou-snap-summit-32508
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31. Revenue
Resources & Tools
Revenue Metrics (Andrew Chen)
http://tinyurl.com/47r63a
How to Create a Profitable “Freemium” Startup (Andrew Chen)
http://tinyurl.com/8z9ygk
2008 Affiliate Marketing Review (Scott Jangro)
http://tinyurl.com/86wak4
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33. Join us...
ADDRESS: CONTACTS:
Sede Pedro Rocha Vieira
Rua Princesa Maria Benedita pedro.rochavieira@Beta-i.pt
nº 1 - 1º F +351 919 561 688
2560-359 Torres Vedras
André Marquet
Startup Lisboa Andre.marquet@beta-i.pt
Rua da Prata +351 918 757 720
nº 80
1100 Lisboa Tiago Pinto
tiago.pinto@beta-i.pt
tlf.: +351 214 064 308
+351 966 017 280
Thank you!