“You can have anything you want in life if you dress for it.” —Edith Head. Well, the value of the fashion industry in the world, which amounts to 3000 billion dollars, is a testimony that people do think like Edith Head when it comes to cladding themselves. Fashion is a statement of confidence, asserting one’s identity, a reflection of your personality and moods. The fashion statement you wear intertwines with your soul and your very being, so much so that it influences how you lead your life.

1. FASHION BRANDS USING
IMAGING TECHNOLOGIES
MBA-ESG
https://mba-esg.in/

2. Louis Vuitton, Hermes, Gucci, Zara, Chanel, and Cartier are not just top fashion
brands but fashion revolutionaries who have shaped the millennial psychologies- set
evolved thinking and accepting newness.
The dawn of the digital era and technological advancement coupled with rising
cater to the hyperconnected and mobile population necessitated focusing on the
Each part of the buyer journey, from creating perceptions about the brand, online
and finally buying it, has become equally important.

3. IMAGE SOURCE: EXPONEA IMAGE SOURCE: FIBRE2FASHION

5. Fashion imaging technologies are helping brands to create unmatched experiences
for users during the entire buyer journey.
Fashion imaging technologies use AI, IoT, Rapid data analysis methods, VR, and AR
for collection, analysis, modification, duplication, and simulation in different
Fashion apparel, items, and other accessories.

7. Fashion imaging technologies are helping brands to create unmatched experiences
for users during the entire buyer journey.
Fashion imaging technologies use AI, IoT, Rapid data analysis methods, VR, and AR
for collection, analysis, modification, duplication, and simulation in different
Fashion apparel, items, and other accessories.

8. 1.Finnerty, the British fashion brand, has developed the concept of an automated online wardrobe for
its users, specifically women.
2.The users can purchase across multiple brands or online retail stores (more than 10,000 online
purchases in their wardrobes. From here,
3.Finnerty uses fashion imaging technology and its proprietary technology to create styled looks for
the fashion items users have purchased.
4.It also makes recommendations for purchase based on the fashion wardrobe collection history and

9. 1.Finnerty, the British fashion brand, has developed the concept of an automated online wardrobe for
its users, specifically women.
2.The users can purchase across multiple brands or online retail stores (more than 10,000 online
purchases in their wardrobes. From here,
3.Finnerty uses fashion imaging technology and its proprietary technology to create styled looks for
the fashion items users have purchased.
4.It also makes recommendations for purchase based on the fashion wardrobe collection history and

11. 1.Truefit is a distinctive name when it comes to fashion personalization online. Some
statistics would aptly justify how Truefit has benefited various fashion brands.
•Forever New reported 4x conversions using Truefit’s enhanced experiences
•J. C. Penny increased repeat user visits by 214% using the Truefit experience
•Boden reported a 2.6X increase in conversion rates
•Kate spade reported a 2X conversion increase using Truefit
•UGG reported some 2x conversion increase with Truefit

16. . Flixstock– Flixstock is another name that has created ripples by using deep
learning algorithms to develop and use fashion images in the online retail industry.
Using the proprietary algorithm and fashion imaging technology, they transform the
wearing them.
With styling details being easily viewed on models, the online conversions of the
improved considerably.

18. The cost and time consumed in seeding physical samples have significantly been overcome by promoting designs
having realistic 3D renders.
Another recognized brand Farfetch joined hands with DressX and 3D creator, Threedium (both firms using the
best of fashion imaging science) to provide digital visualization of men’s and women’s fashion collections.
Farfetch went an extra step in using digital versions of physical clothes on influencers.

19. Our students at https://mba-esg.in/ are equipped with all the necessary skills and tools to take this fashion
technology revolution forward. We impart exclusive Fashion Management skills and knowledge to create leaders
in the fashion industry, who can enhance the luxury perception and value of brands and develop the next
generation of ‘Chanel, ‘Hermes or ‘Gucci.
MBA ESG is committed to bringing excellence in the employable scenario of luxury and fashion sectors by
producing management professionals who can lead these sectors and provide massive growth to luxury brands in
the country and abroad. Join our MBA in Luxury Brand Management.